UID:
almafu_9958103804302883
Format:
1 online resource (149 p.)
ISBN:
1-280-60705-X
,
9786610607051
,
92-64-02502-2
Content:
How is innovation transforming tourism business models? By tackling the subject of innovation, this report touches upon an important dimension of tourism economics rarely examined at the international level. It provides information about the dynamics and characteristics of innovation in tourism, and gives examples of how business models are evolving as a result. It also aims to provide an important contribution to further research and policy work in this area. The report includes a discussion of the conceptual issues regarding innovation in tourism, it illustrates national and industry practices enhancing innovation in tourism, and provides insights into the potential role of tourism policy in innovation.--Publisher's description.
Note:
Description based upon print version of record.
,
pt. 1. Towards an innovation-oriented tourism policy. Can the state promote innovation in tourism? should it? -- Innovation and tourism policy -- pt. 2. Characteristics of the innovation process in tourism. Innovation and economic growth -- Product improvement or innovation : what is the key to success in tourism? -- pt. 3. Routinisation of the innovation process in tourism. Has innovation become a routine practice that enables companies to stay ahead fo the competition in the travel industry? -- A dynamic conceptual approach to innovation in tourism -- pt. 4. Initiatives enhancing innovation in tourism. The French initiative for innovation : how to rejuvenate supply and increase the productivity of the tourism sector? -- Innovation in the field of market communications and marketing : the Australian initiative -- Malta : a permanent process of innovation in tourism -- E-tourism : an innovative approach for the small and medium-sized tourism enterprises (SMTEs) in Korea.
,
English
Additional Edition:
ISBN 92-64-02501-4
Language:
English
