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Wesselmann, Stefanie

Wiesbaden :Gabler,

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UID:

edoccha_BV023166153

Format: 1 Online-Ressource (XIII, 242 S.) : , Ill., graph. Darst., Kt.

Edition: 1. Aufl.

ISBN: 3-8349-0083-4 , 978-3-8349-0083-8 , 978-3-8349-9116-4

Language: German

Subjects: Economics

RVK:

QQ 000

Keywords: Marketing ; Öffentlicher Sektor ; Marketingmanagement ; Lehrbuch

DOI: 10.1007/978-3-8349-9116-4

URL: Volltext

Author information: Wesselmann, Stefanie

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