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Nitschke, Axel

Wiesbaden :Dt. Univ.-Verl.,

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UID:

edoccha_BV035052607

Format: 1 Online-Ressource (XXIV, 421 S.) : , Ill., graph. Darst.

Edition: 1. Aufl.

ISBN: 978-3-8350-0568-6 , 3-8350-0568-5 , 978-3-8350-9398-0

Series Statement: Gabler-Edition Wissenschaft : Innovatives Markenmanagement

Note: Zugl.: Bremen, Univ., Diss., 2006

Language: German

Subjects: Economics

RVK:

QP 621

Keywords: Event-Marketing ; Markenpolitik ; Sponsoring ; Event-Marketing ; Markenpolitik ; Sponsoring ; 2006 18. ; Hochschulschrift

DOI: 10.1007/978-3-8350-9398-0

URL: Volltext

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