UID:
almafu_9958112746702883
Format:
1 online resource (220 p.)
Edition:
2nd ed.
ISBN:
1-280-32833-9
,
0-203-13431-1
Series Statement:
Studies in culture and communication
Content:
The second edition of this widely used introductory textbook updates the work to take accounts of developments in the last few years. John Fiske's study equips the reader with a range of methods of analysing examples of communication in our society, together with a critical awareness of the theories underpinning them. The reader will be able to tease out the latent cultural meanings in such apparently simple communications as news photos or popular TV programmes.
Note:
Description based upon print version of record.
,
Cover; Introduction to Communication Studies; Copyright; Contents; List of Plates; Acknowledgements; General Editor's Preface; Author's Note; Introduction What Is Communication?; 1. Communication Theory; Origins; Shannon and Weaver's Model (1949); Redundancy and Entropy; Channel, Medium, Code; Feedback; Suggestions for Further Work; 2. Other Models; Gerbner's Model (1956); Lasswell's Model (1948); Newcomb's Model (1953); Westley and Maclean's Model (1957); Jakobson's Model (1960); Models and Modelling; Suggestions for Further Work; 3. Communication, Meaning, and Signs; Semiotics
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Signs and MeaningCategories of Signs; Convention; The Organization of Signs; Suggestions for Further Work; 4. Codes; Codes: Basic Concepts; Analogue and Digital Codes; Presentational Codes; Non-Verbal Communication; Elaborated and Restricted Codes; Broadcast and Narrowcast Codes; Codes and Commonality; Convention and Use; Arbitrary Codes (Or Logical Codes); Aesthetic Codes; Suggestions for Further Work; 5. Signification; Denotation; Connotation; Myth; Symbols; Metaphor; Metonymy; Suggestions for Further Work; 6. Semiotic Methods and Applications; 'A Grief Ago': Poetic Metaphor
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Pasta: Visual MetaphorNotting Hill: Realistic Metonym; Suggestions for Further Work; 7. Structuralist Theory and Applications; Categorization and Binary Oppositions; Anomalous Categories; Structured Repetition; Boundary Rituals; Nature and Culture; The Structure of Myth; The Structure of Mass Culture; Application 1: 'The Searchers'; Application 2: The 'Weekly World News'; Myth and Social Values; Suggestions for Further Work; 8. Empirical Methods; Empiricism; Content Analysis; Content Analysis and Cultural Values; Semantic Differential; Uses and Gratifications Theory; Audience Ethnographies
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Suggestions for Further Work9. Ideology and Meanings; Signification and Culture; Ideology; Signs: Ideology: Meanings; Understanding Ideology; Ideological Analysis; Resistances; Suggestions for Further Work; Conclusion; References; Bibliography; Further Reading; Books Recommended for Additional Reading; Index
,
English
Additional Edition:
ISBN 0-415-04672-6
Language:
English
