UID:
almafu_9958352333002883
Format:
1 online resource
ISBN:
9780812201444
Content:
Analyzing novels such as The Sheltering Sky, Fahrenheit 451, and Peyton Place, Evan Brier reveals how novelists and the book trade positioned their works as antidotes to mid-twentieth-century mass culture, even as new partnerships between publishers and mass-culture institutions contributed to the success of these writings.
Note:
Frontmatter --
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Contents --
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Introduction: Selling the Novel in the Age of Mass Culture --
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Chapter 1. Constructing the Postwar Art Novel: The Making and Marketing of The Sheltering Sky --
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Chapter 2. The “Incalculable Value of Reading”: Fahrenheit 451 and the Paperback Assault on Mass Culture --
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Chapter 3. Synergy and the Novelist: Simon & Schuster; Time, Inc.; and The Man in the Gray Flannel Suit --
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Chapter 4. From Novel to Blockbuster: Peyton Place and the Narrative of Cultural Decline --
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Chapter 5. 1959 and Beyond: Mergers, Acquisitions, and Norman Mailer --
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Epilogue: Novels Today: Oprah Winfrey, Jonathan Franzen, and the Long Tail --
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Notes --
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Works Cited --
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Index --
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Acknowledgments
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In English.
Language:
English
DOI:
10.9783/9780812201444
URL:
https://doi.org/10.9783/9780812201444
URL:
https://doi.org/10.9783/9780812201444
