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  • 1
    UID:
    edocfu_9958354042602883
    Format: 1 online resource(vi,170p.) : , illustrations.
    Edition: Electronic reproduction. Berlin/Boston : De Gruyter. Mode of access: World Wide Web.
    Edition: System requirements: Web browser.
    Edition: Access may be restricted to users at subscribing institutions.
    ISBN: 9783110302899
    Series Statement: Media Convergence / Medienkonvergenz; 5
    Content: Journalism is under ever-increasing pressure, due in large part to the phenomenon of media convergence. Not only does media convergence redefine the tasks of journalists and newsrooms, it also re-shapes the business environments of media companies. In this book, international media practitioners and researchers describe and analyze the relationships between media convergence and advertising, public relations, social media and other areas of communication posing a challenge to journalism.
    Note: Frontmatter -- , Contents -- , Journalism and media convergence / , Killing journalism? / , From "the end of advertising as we know it" to "beyond content"? / , More money from media consumers / , Investing in "return on political income" / , The promise and threat of foundation-funded journalism / , Resisting crisis rhetoric in financing journalism / , Exercising public influence / , A changing interplay? / , Journalists know little about spin doctors: This is the problem! / , Competition or complementarity? / , Crowdsourcing is nothing new / , Journalists must rethink their roles / , Journalism’s neglected self-inspection / , Bibliography -- , Authors and editors. , Also available in print edition. , In English.
    Additional Edition: ISBN 9783110302882
    Additional Edition: ISBN 9783110302905
    Language: English
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