UID:
edocfu_9959232295402883
Format:
1 online resource (192 p.)
Edition:
1st ed.
ISBN:
1-134-59517-4
,
1-134-59518-2
,
0-203-99189-3
,
1-280-10816-9
Series Statement:
Transformations : thinking through feminism
Content:
Using a variety of print advertisements, this exciting and provocative study explores how the consumer is created by advertisements in terms of:* Sex* Class* Race.It also explores the figure of the citizen and how this identity is produced by contemporary political discourses. Advertising and Consumer Citizenship will be essential reading for all those interested in the study of consumption, citizenship and gender.
Note:
Description based upon print version of record.
,
Book Cover; Title; Contents; Plates; Series editors' preface; Acknowledgements; Introduction; 1 The individual, the citizen and the consumer; 2 Advertising knowledges; 3 Advertising, texts and textual strategies; 4 Branding vision; 5 Female visions; 6 Visual epistemologies and new consumer rights; Appendix; Notes; Bibliography; Index
,
English
Additional Edition:
ISBN 0-415-22324-5
Additional Edition:
ISBN 0-415-22323-7
Language:
English
DOI:
10.4324/9780203991893
