UID:
edocfu_9959242390702883
Format:
1 online resource (338 p.)
Edition:
1st ed.
ISBN:
1-283-62825-2
,
3-11-027458-2
,
9786613940704
Series Statement:
Applications of Cognitive Linguistics [ACL] ; 19
Content:
While the role of metaphor in economics and business has produced multiple research articles, no comprehensive book-length study has yet appeared. The present book is a timely attempt to fill this gap, giving a global coverage of the role of metaphor in business and economics. It spans time (from Classical Greece to the current business network meeting-room), space (from Europe through the Americas to Asia), cultures and languages (from continental European languages, Brazilian Portuguese to Chinese). The theoretical grounding of the book is the Conceptual Theory of Metaphor taken in a dynamic sense as evolving with on-going research. The theory is thus used, adapted and refined in accordance with the evidence provided. Metaphor is shown to be theory constitutive in the elaboration of economic thinking down through the ages while, at the same time, the emphasis on evidence open to historical, cross-cultural and cross-linguistic considerations align with the current notion of situatedness. The book is a rich source of information for researchers and students in the fields of Metaphor Studies, Economics, Discourse Analysis, and Communication Studies, among others.
Note:
Description based upon print version of record.
,
section I. Metaphor in economic theory and in economics as an academic discipline -- section II. Cultural filters in contrastive studies -- section III. Metaphor in the economy and business in practice.
,
Issued also in print.
,
English
Additional Edition:
ISBN 3-11-027296-2
Language:
English
DOI:
10.1515/9783110274585
