UID:
edocfu_9959246155902883
Format:
1 online resource (208 pages)
Edition:
Reprint 2010
ISBN:
3-11-088800-9
Series Statement:
Approaches to applied semiotics ; 4
Content:
Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and aspirations through consumption. This book looks at the categories of this form of discourse from the standpoint of semiotic analysis. It deals with the signifying processes that underlie advertising messages in print, electronic, and digital form.
Note:
Description based upon print version of record
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Front matter --
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Chapter I Advertising as social discourse --
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Chapter II Creating recognizability for the product --
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Chapter III Creating textuality --
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Chapter IV Advertising and culture --
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Appendix: Exercises for classroom or personal study use --
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Glossary of technical terms --
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Works cited and general bibliography --
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Index
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Issued also in print.
Additional Edition:
Paperback Persuasive Signs ISBN 978-3-11-017341-3
Additional Edition:
Hardcover Persuasive Signs ISBN 978-3-11-017340-6
Language:
English
Subjects:
Economics
DOI:
10.1515/9783110888003
