Online Resource
Harlow :Pearson Prentice Hall,
Format:
1 Online-Ressource (XXXVIII, 889 S.) :
,
Ill.
ISBN:
978-0-273-71856-7
,
9781282645417
,
9780273718819
Note:
Includes bibliographical references and indexes
Language:
English
Subjects:
Economics
Keywords:
Marketing
;
Management
;
Marketing
;
Marketingmanagement
;
Marketingmanagement
;
CD-ROM
;
Marktanalyse
;
Marketing-Mix
;
Marktforschung
;
Einführung
;
Lehrbuch
;
Konferenzschrift
;
Einführung
;
Lehrbuch
;
Konferenzschrift
Author information:
Kotler, Philip 1931-
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