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  • 1
    Online Resource
    Online Resource
    Philadelphia : University of Pennsylvania Press
    UID:
    gbv_1003680461
    Format: 1 Online-Ressource (xiv, 255 pages) , illustrations
    Edition: Online-Ausg. [S.l.] HathiTrust Digital Library Electronic reproduction
    ISBN: 081220123X , 9780812201239
    Content: In 1955, the United States Information Agency published a lavishly illustrated booklet called "My America." Assembled ostensibly to document "the basic elements of a free dynamic society," the booklet emphasized cultural diversity, political freedom, and social mobility and made no mention of McCarthyism or the Cold War. Though hyperbolic, "My America" was, as Laura A. Belmonte shows, merely one of hundreds of pamphlets from this era written and distributed in an organized attempt to forge a collective defense of the "American way of life." "Selling the American Way" examines the context, content, and reception of U.S. propaganda during the early Cold War. Determined to protect democratic capitalism and undercut communism, U.S. information experts defined the national interest not only in geopolitical, economic, and military terms. Through radio shows, films, and publications, they also propagated a carefully constructed cultural narrative of freedom, progress, and abundance as a means of protecting national security. Not simply a one-way look at propaganda as it is produced, the book is a subtle investigation of how U.S. propaganda was received abroad and at home and how criticism of it by Congress and successive presidential administrations contributed to its modification
    Content: The Truman years -- The Eisenhower years -- Defining democracy: images of the American political system -- Selling capitalism: images of the economy, labor and consumerism -- "The red target is your home": images of gender and the family -- "A lynching should be reported without comment": images of race relations -- Conclusion: the costs and limits of selling "America
    Note: Includes bibliographical references (pages (187)-241) and index , Use copy Restrictions unspecified star MiAaHDL , Electronic reproduction , Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
    Additional Edition: Erscheint auch als Druck-Ausgabe
    Language: English
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