Format:
XVI, 279 S.
Edition:
Online-Ausg. 2013 Online-Ressource Cambridge books online
ISBN:
9781139084604
Series Statement:
Cambridge intellectual property and information law 16
Content:
Efforts to expand the scope of legal protection given to reputation and brands in the Asia Pacific region have led to considerable controversy. Written by a variety of experts, the essays in this book consider the developing law of reputation and brands in a fraught area.
Note:
Title from publisher's bibliographic system (viewed on 05 Oct 2015)
,
What is the value of a brand to a firm?
,
The social benefits and costs of trade marks and brands
,
Legal and cultural approaches to the protection of the contemporary celebrity brand in the Asia Pacific region
,
No personality rights for pop stars in Hong Kong?
,
Fashioning personality rights in Australia
,
Protection of reputation in the trade mark and copyright laws of Malaysia and Singapore : divergence and a cultural exploration
,
Reproduction rights in US trade mark law
,
From magic charms to symbols of wealth : well-known trade marks in Indonesia
,
Names as brands : moral rights and the 'unreasonable' pseudonym in Australia
,
The use of survey evidence in Australian trade mark and passing off cases
,
The place of expert evidence in unfair competition cases : the Australian experience
,
Geographical indications : Europe's strange chimera or developing countries' champion?
,
Branding traditional peoples' traditional knowledge
Additional Edition:
ISBN 9781107017726
Additional Edition:
Erscheint auch als Druck-Ausgabe ISBN 9781107017726
Language:
English
Keywords:
Asien
;
USA
;
Australien
;
Markenschutz
DOI:
10.1017/CBO9781139084604
URL:
Volltext
(lizenzpflichtig)
URL:
Volltext
(lizenzpflichtig)
