Format:
XVI, 204 S.
,
Ill., graf. Darst.
Edition:
Online-Ausg. Online-Ressource
ISBN:
9783486761917
,
3486761919
Series Statement:
De Gruyter eBook-Paket BWL und VWL
Content:
Biographical note: Prof. Dr. Burkhard von Freyberg (Hochschulefür angewandte Wissenschaften München); Sabrina Zeugfang
Content:
In the globally competitive hotel industry, it is important to adopt a strategic orientation. One must also continuously question old practices and initiate new ones. What makes this book unique is that until now, there has been little theoretical or systematic analysis of the hotel industry in the German-speaking world
Additional Edition:
ISBN 9783486858747
Additional Edition:
ISBN 9783486990638
Additional Edition:
Erscheint auch als Druck-Ausgabe Freyberg, Burkhard von, 1973 - Strategisches Hotelmanagement München : De Gruyter Oldenbourg, 2014 ISBN 9783486761917
Additional Edition:
ISBN 3486761919
Language:
German
Subjects:
Economics
Keywords:
Hotelgewerbe
;
Strategisches Management
;
Hotelgewerbe
;
Strategisches Management
DOI:
10.1524/9783486858747
URL:
Volltext
(lizenzpflichtig)
Author information:
Freyberg, Burkhard von 1973-
Author information:
Zeugfang, Sabrina
