Format:
1 Online-Ressource (xxiii, 571 Seiten)
,
Illustrationen
ISBN:
9781315474144
Content:
Globalization -- Internationalization -- Standardization and adaptation -- Geographic distance and psychic distance -- Cultural distance -- Administrative distance -- Economic and technological distances -- Bottom of the pyramid marketing -- Reverse innovation -- Mobile marketing -- Origin-based marketing -- Cause-related marketing.
Additional Edition:
ISBN 9781138202344
Additional Edition:
ISBN 9781138202337
Additional Edition:
Erscheint auch als Druck-Ausgabe ISBN 9781138202337
Language:
English
Subjects:
Economics