Format:
Online-Ressource
ISBN:
9781501300806
Content:
Acknowledgements -- Introduction -- 1. Political marketing: literature and practice -- 2. ...and rational choice theory -- 3. Implementing marketing in politics -- 4. Ideology -- 5. The language of political marketing -- 6. Marketing and malaise -- Conclusion: Political marketing - a challenge to democracy -- Bibliography.
Content:
"Based upon analysis of existing theoretical literature and current political practice this book addresses both the use of marketing and its impact (real and potential) upon democracy by answering the following: * Why have politicians adopted political marketing? What are the contextual factors that have led to this? * How does the political marketing literature model this activity? * What are the underlying assumptions of these models * How does political marketing affect democracy? * How is political marketing best conceptualised and understood in light of this critical analysis?"--Bloomsbury Publishing
Note:
Includes bibliographical references and index
,
Barrierefreier Inhalt: Compliant with Level AA of the Web Content Accessibility Guidelines. Content is displayed as HTML full text which can easily be resized or read with assistive technology, with mark-up that allows screen readers and keyboard-only users to navigate easily
Additional Edition:
ISBN 9780826428561
Additional Edition:
ISBN 9781441106346
Additional Edition:
Available in another form
Language:
English
Subjects:
Political Science
,
General works
Keywords:
Politische Kommunikation
;
Marketing
;
Electronic books
DOI:
10.5040/9781501300806
