UID:
almahu_9949880520802882
Format:
1 online resource (xix, 360 pages) :
,
illustrations
ISBN:
9780203113943
,
0203113942
,
9781136288999
,
1136288996
,
9781136288944
,
1136288945
,
9781136288982
,
1136288988
Content:
This volume provides a graduate-level introduction to communication science, including theory and scholarship for masters and PhD students as well as practicing scholars. The work defines communication, reviews its history, and provides a broad look at how communication research is conducted. It also includes chapters reviewing the most frequently addressed topics in communication science. This book presents an overview of theory in general and of communication theory in particular, while offering a broad look at topics in communication that promote understanding of the key issues in communication science for students and scholars new to communication research. The book takes a predominantly "communication science" approach but also situates this approach in the broader field of communication, and addresses how communication science is related to and different from such approaches as critical and cultural studies and rhetoric. As an overview of communication science that will serve as a reference work for scholars as well as a text for the introduction to communication graduate studies course, this volume is an essential resource for understanding and conducting scholarship in the communication discipline.
Note:
Introduction -- Communication theory. An introduction to theory -- What is communication? -- History of communication -- Philosophical underpinnings of the communication science approach -- Positivism/causality/explanation -- Conducting research in communication science -- Communication research. Mass media effects models -- Media use models -- Message processing -- Interpersonal communication -- Small group and organizational communication -- Persuasion -- Political communication -- Social media -- Health communication -- Relationships, marriage, and family communication -- The future of communication.
Additional Edition:
Print version: Krcmar, Marina. Communication science theory and research. New York, NY : Routledge, Taylor & Francis Group, 2016 ISBN 9780415533836
Language:
English
DOI:
10.4324/9780203113943
URL:
https://www.taylorfrancis.com/books/9780203113943
