Format:
1 Online-Ressource (78 Seiten)
ISBN:
9780429557132
Series Statement:
Routledge critical advertising studies
Content:
Cover -- Half Title -- Series Information -- Title Page -- Copyright Page -- Table of contents -- Acknowledgements -- Introduction -- What is branded entertainment? -- A research/knowledge gap in Korean advertising -- Outline of the book -- Notes -- Bibliography -- 1 Media and advertising in Korea -- Brief overview -- The Korean wave -- Internet and mobile communications -- New forms of digital content and its impact on branded entertainment -- Note -- Bibliography -- 2 Branded entertainment: Literature review -- The historical context -- Conceptualising branded entertainment -- Literature on branded entertainment in Korea -- Notes -- Bibliography -- 3 Branded entertainment in practice -- Music/music video -- Web drama -- Web movie -- Brand webtoon -- Web reality/entertainment show -- Advergame -- Creator contents -- Conclusion -- Notes -- Bibliography -- 4 Issues, challenges, and prospects -- Challenges in regulating branded entertainment -- Challenges in evaluating branded entertainment -- Prospects -- Concluding remarks -- Notes -- Bibliography -- Index.
Note:
Description based on publisher supplied metadata and other sources
Additional Edition:
ISBN 9780367205317
Additional Edition:
Erscheint auch als Druck-Ausgabe Yoon, Hyunsun Branded entertainment in Korea London : Routledge, 2021 ISBN 9780367205317
Language:
English
