Format:
xvi, 366 Seiten
,
Illustrationen
,
22 cm
Edition:
Updated edition
ISBN:
9780143137009
Content:
"Every day we make choices--about food and other purchases, financial investments, our children's health and education, even the causes we champion or the planet itself. Unfortunately, we often choose poorly. Using dozens of eye-opening examples and drawing on decades of behavioral science research, Nudge shows how sensible "choice architecture" can help us to overcome the biases that lead to bad decisions and nudge us toward the best decisions for ourselves, our families, and our society."--
Note:
"First published in the United States of America by Yale University Press, 2008"- Rückseite Titelblatt
,
Literaturverzeichnis: Seite 341-356
Additional Edition:
ISBN 9780525508526
Language:
English
Keywords:
Nudge
;
Verhaltensökonomie
Author information:
Thaler, Richard H. 1945-
Author information:
Sunstein, Cass R. 1954-
