Format:
1 online resource (xvi, 362 pages)
ISBN:
9780203080092
,
9781136164224
,
9781136164170
,
9781136164217
Series Statement:
Routledge companions
Content:
pt. 1. Why ethnic marketing? -- pt. 2. Processes of ethnic cultural change, socialization and technology -- pt. 3. Identity, space and ethnic entrepreneurship -- pt. 4. Globalization, religion and materialism -- pt. 5. Market segmentation and targeting -- pt. 6. Advertising -- pt. 7. Ethical and public policy issues in ethnic marketing.
Additional Edition:
ISBN 9780415643634
Additional Edition:
Erscheint auch als Druck-Ausgabe ISBN 9780415643634
Additional Edition:
Erscheint auch als Druck-Ausgabe The Routledge companion to ethnic marketing London : Routledge, 2015 ISBN 9780415643634
Language:
English
Subjects:
Economics
,
Philosophy
Keywords:
Marketing
;
Interkulturelles Management
