Format:
1 online resource (xxii, 351 pages)
ISBN:
9780203124307
,
9781136344558
,
9781136344596
,
9781136344602
Content:
pt. 1. The opportunity -- pt. 2. The tools -- pt. 3. Practical applications : planning and management -- pt. 4. Practical applications : creating markets -- pt. 5. Conclusions.
Note:
Includes bibliographical references (pages [315]-337) and index
Additional Edition:
ISBN 9781849712521
Additional Edition:
ISBN 9781138107618
Additional Edition:
Erscheint auch als Druck-Ausgabe ISBN 9781849712521
Language:
English
DOI:
10.4324/9780203124307
