Format:
1 online resource (xx, 153 pages)
ISBN:
9780203803073
,
9781136631184
,
9781136631221
,
9781136631238
Series Statement:
Routledge interpretive marketing research 15
Content:
1. Introduction -- 2. Generational cohorts and the emergence of Generation Y -- 3. Generation Y and society : values and defining moments -- 4. Generation Y and the market environment -- 5. Generation Y and the social environment -- 6. Generation Y as consumers and coworkers.
Note:
Includes bibliographical references (pages [139]-150) and index
Additional Edition:
ISBN 9780415886482
Additional Edition:
ISBN 9781138945685
Additional Edition:
Erscheint auch als Druck-Ausgabe ISBN 9780415886482
Additional Edition:
Erscheint auch als Druck-Ausgabe Parment, Anders, 1972 - Generation Y in consumer and labour markets New York, NY [u.a.] : Routledge, 2012 ISBN 9780415886482
Language:
English
Subjects:
Economics
Keywords:
Generation
;
Jahrgang
;
Arbeitsmarkt
;
Soziale Situation
;
Geschichte 1981-1990
DOI:
10.4324/9780203803073
Author information:
Parment, Anders 1972-
