Format:
1 online resource (xviii, 257 pages)
ISBN:
9780203071663
,
9781135096205
,
9781135096151
,
9781135096199
Content:
pt. 1. An assessment of external environments for enterprises -- pt. 2. Perspectives on executive and managerial strategies and operations -- pt. 3. Executive and managerial strategic action on the enterprise level -- pt. 4. Marketing action -- pt. 5. Marketing rewards and executive and managerial control.
Note:
Includes bibliographical references (pages [248]-253) and index
Additional Edition:
ISBN 9780415783330
Additional Edition:
ISBN 9780415783347
Additional Edition:
Erscheint auch als Druck-Ausgabe ISBN 9780415783330
Additional Edition:
Erscheint auch als Druck-Ausgabe Marketing management and strategy London [u.a.] : Routledge, 2013 ISBN 9780415783330
Additional Edition:
ISBN 9780415783347
Language:
English
Subjects:
Economics
Keywords:
Afrika
;
Marketingmanagement
;
Marketingstrategie
DOI:
10.4324/9780203071663
