Format:
1 online resource (vi, 238 pages)
Edition:
First edition.
ISBN:
9780080966274
,
9781136442278
,
9781136442315
,
9781136442322
Series Statement:
CIM coursebook
Content:
unit 1. The importance of stakeholders -- unit 2. Stakeholder relationship marketing -- unit 3. Using the marketing mix -- unit 4. Communicating with stakeholders.
Note:
Includes bibliographical references (pages 231-233) and index
Additional Edition:
ISBN 9781138441033
Additional Edition:
ISBN 9780080966267
Additional Edition:
Erscheint auch als Druck-Ausgabe ISBN 9781138441033
Language:
English
DOI:
10.4324/9780080966274
