Format:
1 online resource (xiv, 228 pages)
Edition:
First edition.
ISBN:
9781315886084
,
9781134615254
,
9781134615322
,
9781134615391
Series Statement:
Routledge new directions in public relations & communication research
Content:
pt. 1. Public relations and positioning theory -- pt. 2. The positioning triangle and public relations -- pt. 3. Applying positioning theory to public relations research and practice.
Additional Edition:
ISBN 9780415532631
Additional Edition:
ISBN 9781138497368
Additional Edition:
Erscheint auch als Druck-Ausgabe ISBN 9780415532631
Language:
English
DOI:
10.4324/9781315886084
