Format:
1 online resource (xiv, 280 pages)
ISBN:
9780203106235
,
9781136257018
,
9781136257056
,
9781136257063
Series Statement:
Routledge interpretive marketing research 16
Content:
pt. 1. Marketers' sacralisation of the mundane -- pt. 2. Consumers' search for spiritual meanings in consumption of the mundane -- pt. 3. The commodification of the spiritual -- pt. 4. The consumption of spiritual goods -- pt. 5. Issues of method and representation.
Additional Edition:
ISBN 9780415889117
Additional Edition:
ISBN 9781138224537
Additional Edition:
Erscheint auch als Druck-Ausgabe ISBN 9780415889117
Language:
English
DOI:
10.4324/9780203106235