Format:
1 Online-Ressource (1 online resource)
Series Statement:
J. Walter Thompson advertising America
Content:
Description: Material relating to JWT's attempts to win the Kraft Dairy Group account, yoghurt sales, and yoghurt advertising. Includes transcripts of market research interviews
Note:
Reproduction of Kraft: Dairy products 1986-1988
,
The Hartman Center for John W. Hartman Center for Sales, Advertising and Marketing History, David M. Rubenstein Rare Book and Manuscript Library, Duke University
Language:
English
URL:
Deutschlandweit zugänglich
