Format:
1 online resource (339 pages)
ISBN:
9783030539146
Series Statement:
Future of Business and Finance Ser.
Content:
Intro -- Foreword -- Acknowledgements -- Introduction -- Bridging Theory and Practice. A Set of Practical Tools on Digital Entrepreneurship for Entrepreneurs and Scholars -- Contents -- Editors and Contributors -- Characteristics of Digital Entrepreneurs -- 1 Developing a Digital Entrepreneurial Mindset for Data-Driven, Cloud-Enabled, and Platform-Centric Business Activities: Practical Implications and the Impact on Society -- Abstract -- 1 Introduction -- 2 Conceptualising a Digital Entrepreneurial Mindset -- 2.1 What Does It Mean to Be Entrepreneurial? -- 2.2 How Is an Entrepreneurial Mindset Defined? -- 2.3 Putting It All Together: The Digital Entrepreneurial Mindset -- 2.3.1 Digital Entrepreneurial Mindsets for Data-Driven Business Activities -- 2.3.2 Digital Entrepreneurial Mindset for Cloud-Enabled Business Activities -- 2.3.3 Digital Entrepreneurial Mindset for Platform-Centric Business Activities -- 2.4 Practical Guide for Adopting the Digital Entrepreneurial Mindset -- 3 Digital Maturity Model -- 4 Examples from Practice/Case Studies -- 4.1 Domino's: Embracing Digital Technology to Differentiate in a Highly Competitive Market -- 4.2 Tesco: Building the Virtual Store for Non-ordinary Customers -- 4.3 Tate: Organising Digital Events with Live Streaming of Art Performances -- 5 Conclusion and Implications -- Acknowledgements -- References -- 2 Unleashing the Creativity of Entrepreneurs with Digital Technologies -- Abstract -- 1 Introduction -- 2 Conceptualising Creativity in Digital Business -- 2.1 Defining Creativity -- 2.2 The Importance of Creativity for Digital Entrepreneurship -- 2.3 Digital Technologies Supporting Creativity -- 2.4 Artificial Intelligence -- 2.5 Virtual Reality -- 2.6 Internet of Things -- 2.7 Supporting Creativity Through Digital Technologies -- 2.8 Digital Creativity Model -- 3 Examples from Practice/Case Studies.
Note:
Description based on publisher supplied metadata and other sources
Additional Edition:
ISBN 9783030539139
Additional Edition:
Erscheint auch als Druck-Ausgabe ISBN 9783030539139
Language:
English
