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    UID:
    gbv_1833253973
    Format: 1 online resource
    ISBN: 9781003321156 , 1003321151 , 9781000814118 , 1000814114 , 9781000814248 , 1000814246
    Series Statement: Routledge studies in media and cultural industries
    Content: 1. From Skill to Occupational Identity: The Function of Place in the Formation of the Licensing Field; 2. Going to Vegas: Licensing Heterotopias and other Field Lessons; 3. Licensing's Adjacency and Other Lessons They Won't Teach You at School (But You will Learn at Licensing University®); 4. Licensing Expo Floor Plans: Mapping the Field's Pathways and Power Plays; 5. Hanging Out in Mickey's Joint: The Role of Booth Design in Shaping Brandom in the Licensing Field; 6. Retail Tales: The Role of Shop Talk in Telling Brand Stories through Consumer Products; 7. The Digital Frontier: The Potential (and) Perils of Online Platforms and Virtual Merchandise; 8. Going Global (Vegas Style): Lessons in International Licensing; 9. Coda: How COVID-19 Has (and Has Not) Changed the Licensing Field
    Additional Edition: ISBN 9781032341941
    Additional Edition: ISBN 9781032342436
    Additional Edition: Erscheint auch als Druck-Ausgabe ISBN 9781032341941
    Language: English
    Library Location Call Number Volume/Issue/Year Availability
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