Format:
xvii, 446 Seiten
,
Illustrationen, Diagramme
ISBN:
9781108470018
Series Statement:
Cambridge law handbooks
Content:
"This book bridges both marketing and the law to provide members of each discipline with what the other has to contribute. It arms the legal community with tools for planning legal strategies and gives marketing researchers a better understanding of how the tools they develop are applied"--
Note:
Includes bibliographical references and index
Additional Edition:
ISBN 9781108699716
Additional Edition:
Erscheint auch als Online-Ausgabe The Cambridge Handbook of Marketing and the Law Cambridge, United Kingdom : Cambridge University Press, 2023 ISBN 9781108699716
Language:
English
Keywords:
USA
;
Verbraucherschutz
;
Marketing
;
USA
;
Rechtsstreit
;
Marketing
;
Aufsatzsammlung
