Format:
1 online resource (xxii, 341 pages)
,
digital, PDF file(s).
ISBN:
9781107775534
,
9781107071346
,
9781107416796
Content:
Suitable for a one- or two-semester course for undergraduate and graduate students, this interdisciplinary textbook explains the diverse aspects of innovation and social networks, which occupy a central place in business and policy agendas. Its unified approach presents networks as nested systems that can span organisations, industries, regions, and markets, giving students a holistic perspective and reducing the amount of effort required to learn the theoretical framework for each layer. With engaging real-world examples, the text also provides a practical guide on how to manage networks to increase innovation and improve performance. Topics covered include forming teams to foster creativity, selecting partners and leveraging partnerships for learning, managing organisational change, and sponsoring technologies in communities. Students will learn the metrics used in social network analysis and how they are interpreted and applied. Suggested reading lists and online resources offer opportunities for further review and practice.
Note:
Title from publisher's bibliographic system (viewed on 29 May 2018)
Additional Edition:
ISBN 9781107071346
Additional Edition:
Erscheint auch als Druck-Ausgabe ISBN 9781107071346
Language:
English
DOI:
10.1017/9781107775534
