Format:
1 online resource (xxxvii, 528 pages)
,
digital, PDF file(s).
Edition:
Fourth edition.
ISBN:
9781009354790
,
9781009354783
,
9781009507196
Uniform Title:
Microeconomics for MBAs
Content:
This fully updated fourth edition explores microeconomic concepts, with a distinctive emphasis on 'the economic way of thinking' and its applicability to sharp managerial thinking, productivity, and good decision-making. It stands apart due to its strong focus on practical and applied knowledge from the business context and its unique structure (Part I of each chapter develops key economic principles; Part II draws on those principles to discuss organizational and incentive issues in management, focusing on solving the 'principal-agent' problem to maximize the profitability of the firm). There are plentiful real-life scenarios and provocative examples in each chapter. Accessible to MBA students, other graduate students and undergraduates, it is ideal as a core text for courses in Managerial Economics. Requiring an understanding of only basic algebra, this new edition is more concise with a wealth of online resources, including additional online chapters and an online appendix with more advanced mathematical applications.
Content:
"Updated 4th edition, presenting microeconomics in a non-technical and easy to understand manner with its distinctive emphasis on 'the economic way of thinking' and its applicability to sharper managerial thinking and improved decision-making"--
Note:
Title from publisher's bibliographic system (viewed on 22 Mar 2024)
Additional Edition:
ISBN 9781009354783
Additional Edition:
Erscheint auch als Druck-Ausgabe ISBN 9781009354783
Language:
English
DOI:
10.1017/9781009354790
