Umfang:
1 Online-Ressource (352 p.)
,
21 halftones, 1 table
ISBN:
9780226660295
Anmerkung:
Frontmatter -- Contents -- Introduction: Consumer Engineers and the Transnational Origins of Consumer Capitalism -- 1. The Origins of “Consumer Engineering”: Interwar Consumer Capitalism in Transatlantic Perspective -- Section One. Transformations in Marketing and Consumer Research -- The Rise of Consumer Engineering: American Marketing at Midcentury (1930s–1960s) -- 2. The Art of Asking Why: The “Vienna School” of Market Research and Transfers in Consumer Psychology -- 3. From Mass Persuasion to Engineered Consent: The Impact of “European” Psychology on the Cognitive Turn in Marketing Thought -- 4 Hidden Persuaders? Market Researchers as “Knowledge Entrepreneurs” between Business and the Social Sciences -- Section Two. Designing for Sustained Demand -- “Tastemakers” or “Wastemakers”? Commercial Design at Midcentury (1930–1960) -- 5. The Designer as Marketing Expert: European Immigrants and the Professionalization of Industrial and Graphic Design in the United States -- 6. The Commercialization of Social Engineering? Adapting Radical Design Reform to American Mass Marketing -- 7. “Streamlining Everything”: Design, Market Research, and the Postwar “American” World of Goods -- Section Three. Transatlantic Return Voyages -- Bridging Transatlantic Divides: Bringing Consumer Modernity “Back” to Europe -- 8. Corporate America and the International Style: The Transnational Network of Knoll Associates between Europe and the United States -- 9. The “Return” to Europe: Emigrés as Cultural Translators and the Transformation of Postwar European Marketing -- Consumer Engineering: Challenges and Legacies -- Acknowledgments -- Abbreviations for Archival Sources -- Notes -- Index
,
In English
Weitere Ausg.:
ISBN 9780226660011
Weitere Ausg.:
Erscheint auch als Druck-Ausgabe Logemann, Jan Engineered to sell Chicago : The University of Chicago Press, 2019 ISBN 9780226660158
Weitere Ausg.:
ISBN 022666015X
Weitere Ausg.:
ISBN 9780226660011
Weitere Ausg.:
ISBN 022666001X
Sprache:
Englisch
Mehr zum Autor:
Logemann, Jan
