Format:
XIII, 576 S.
,
graph. Darst.
,
24 cm
Edition:
2. ed.
ISBN:
0132361752
Note:
Previous ed. published as: International Marketing. 1993
Language:
English
Subjects:
Economics
Keywords:
Internationales Marketing
;
Interkulturelles Management
;
Internationales Marketing
Author information:
Usunier, Jean-Claude 1951-