Format:
IX, 341 S.
,
Ill., graph. Darst.
,
24 cm
Edition:
1. [print.]
ISBN:
0803953275
,
0803953283
Content:
Perspectives on ethnicity, nationalism, and cultural identity / Janeen Arnold Costa, Gary J. Bamossy -- Ethnoconsumerism: a new paradigm to study cultural and cross-cultural consumer behavior / Alladi Venkatesh -- Marketing and the redefinition of ethnicity / Dominique Bouchet -- Consumer culture or culture consumed? / A. Fuat Firat -- Interest groups with a noble face / Eugeen Roosens -- The cultural past in the present: the meaning of home and objects in the homes of working-class Italian immigrants in Montreal / Annamma Joy, Michael Hui, Chankon Kim, Michel Laroche -- Ethnicity and consumption in Romania / Russell W. Belk, Magda Paun -- McD(c)œner: D(c)œner Kebap and the social positioning struggle of German Turks / Ayse S. Caglar -- Blurred borders: local and global consumer culture in Northern Ireland / Thomas M. Wilson -- Marketing developing society crafts: a framework for analysis and change / Kunal Basu -- Culture and the marketing of culture: the museum retail context / Janeen Arnold Costa, Gary J. Bamossy
Note:
Includes bibliographical references and index
,
Perspectives on ethnicity, nationalism, and cultural identity / Janeen Arnold Costa, Gary J. Bamossy -- Ethnoconsumerism: a new paradigm to study cultural and cross-cultural consumer behavior / Alladi Venkatesh -- Marketing and the redefinition of ethnicity / Dominique Bouchet -- Consumer culture or culture consumed? / A. Fuat Firat -- Interest groups with a noble face / Eugeen Roosens -- The cultural past in the present: the meaning of home and objects in the homes of working-class Italian immigrants in Montreal / Annamma Joy, Michael Hui, Chankon Kim, Michel Laroche -- Ethnicity and consumption in Romania / Russell W. Belk, Magda Paun -- McDöner: Döner Kebap and the social positioning struggle of German Turks / Ayse S. Caglar -- Blurred borders: local and global consumer culture in Northern Ireland / Thomas M. Wilson -- Marketing developing society crafts: a framework for analysis and change / Kunal Basu -- Culture and the marketing of culture: the museum retail context / Janeen Arnold Costa, Gary J. Bamossy.
,
Literaturangaben
Language:
English
Subjects:
Economics
Keywords:
Internationales Marketing
;
Kulturkontakt
;
Ethnizität
;
Marketing
;
Internationales Marketing
;
Kulturkontakt
;
Ethnizität
;
Aufsatzsammlung
URL:
http://www.loc.gov/catdir/enhancements/fy0655/95003036-d.html
URL:
http://www.loc.gov/catdir/enhancements/fy0655/95003036-t.html
