Format:
IX, 310 S.
,
zahlr. Ill.
,
29 cm
Edition:
3rd ed.
ISBN:
9780470401422
Note:
Formerly CIP Uk. - Includes bibliographical references (p. 292-293) and index
Additional Edition:
Erscheint auch als Online-Ausgabe Wheeler, Alina Designing brand identity Hoboken, N.J : John Wiley & Sons, 2009 ISBN 9780470401422
Language:
English
Subjects:
General works
Keywords:
Markenname
;
Werbung
;
Markenartikel
;
Marketing
;
Marke
;
Design
;
Markenpolitik
;
Markenimage
;
Fallstudie
URL:
http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017745689&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
