Format:
Online-Ressource (1 online resource (xiii, 118 p.))
,
ill. (some col.)
Edition:
Online-Ausg.
ISBN:
1282329499
,
9781136383175
,
9781299692831
,
0080915205
,
9781282329492
,
9780080915203
Series Statement:
Management extra
Content:
Stuck for ideas, inspiration or just want to work differently? Management Extra brings all the best management thinking together in one package. The books are practical and well structured to provide an in depth treatment of these management topics. Titles in the series: * Business Environment * Change Management * Development for High Performance * Effective Communications * Financial Management * Information and Knowledge Management * Leadership and Management in Organisations * Leading Teams * Making Sense of Data and Information * Managing Markets and Customers * Managing for Results * Managing Health, Safety and Working Environment * Managing Legal and Ethical Principles * Managing Yourself * Positive Working Relationships * Project Management * Quality and Operations Management * Reaching Your Goals Through Innovation * Recruitment and Selection * Reputation Management The series fuses key theories and concepts with applied activities to help managers examine how they work in practice. The books are created with individuals in mind. They are designed to help you improve your management skills. Management Extra can also be used in conjunction with management programmes of study aligned to standards. Each of the books has case studies, self assessments and activities all underpinned by knowledge and understanding of the frameworks and techniques required to improve performance. Management Extra provides managers and trainers with a handbook for action and development
Note:
Description based on print version record
,
Includes bibliographical references (p. [117]-118)
,
"Validated by Institute of Leadership and Management"--Cover
,
Front Cover; Managing Markets and Customers; Copyright Page; Contents; List of activities; List of figures; List of tables; Series preface; Introduction: A customer facing culture; Chapter 1 A framework for market orientation; Chapter 2 Customer value; Chapter 3 Positioning, branding and pricing; Chapter 4 Customer challenge; Chapter 5 Competitive advantage; References.
Additional Edition:
ISBN 9780080557397
Additional Edition:
Erscheint auch als Druck-Ausgabe Managing markets and customers
Language:
English
