Format:
Online-Ressource (xxix, 429 p)
,
24 cm
Edition:
Online-Ausg. Amsterdam Elsevier Science & Technology 2010 Electronic reproduction; Mode of access: World Wide Web
ISBN:
0750678976
,
0080941281
,
9780750678971
,
9780080941288
Content:
In recent years there has been a considerable interest in the cultural aspects of tourism such as the impacts of culture on tourism planning, development, management, and marketing. However, the focus has been on material forms of culture such as arts, music, or crafts. The impacts of national culture on tourist behavior and travel decision-making have not been paid much attention. Only in the last two years have cross-cultural issues begun to generate significant interest among academics. An examination of cultural characteristics and differences is extremely important to the tourism industry because today's tourism environment is becoming increasingly international. Advances in technology, and improved communication and transportation have enhanced peoples' mobility and travel such that exposure to culturally different societies, cultures exchanges and interactions is now commonplace. It is imperative for industry representatives, who operate in the international business environment and deal with foreign tourists on a daily basis, to understand the influence of national cultures of their customers. Unfortunately, information on the nature of the cultural differences between international tourists and locals is not readily available in tourism literature. The concept of culture is very complex. The analysis of cultural differences in a multidisciplinary tourism context and/or application of the literature on cultural differences in the abstract concepts such as satisfaction, attitude or loyalty (that have different meanings in different cultures) to the tourism context create problems. Although the effects of national characteristics on consumer behavior in general have been investigated in several research studies, more information is required concerning the cultural differences in the tourism context. This book will bring these concepts to the undergraduate student in tourism, as well as students in the related fields of marketing, management, international business, and cross-cultural communication. Designed as a textbook, it will organized and presented in an integrated and relevant way for the benefit of a worldwide audience. * Provides comprehensive coverage of cross-cultural issues and behavior in tourism * Textbook design features learning objectives, discussion points and review questions to facilitate student use * Illustrates how international cultural differences influence travel decision-making
Content:
In recent years there has been a considerable interest in the cultural aspects of tourism such as the impacts of culture on tourism planning, development, management, and marketing. However, the focus has been on material forms of culture such as arts, music, or crafts. The impacts of national culture on tourist behavior and travel decision-making have not been paid much attention. Only in the last two years have cross-cultural issues begun to generate significant interest among academics. An examination of cultural characteristics and differences is extremely important to the tourism industry because today's tourism environment is becoming increasingly international. Advances in technology, and improved communication and transportation have enhanced peoples' mobility and travel such that exposure to culturally different societies, cultures exchanges and interactions is now commonplace. It is imperative for industry representatives, who operate in the international business environment and deal with foreign tourists on a daily basis, to understand the influence of national cultures of their customers. Unfortunately, information on the nature of the cultural differences between international tourists and locals is not readily available in tourism literature. The concept of culture is very complex. The analysis of cultural differences in a multidisciplinary tourism context and/or application of the literature on cultural differences in the abstract concepts such as satisfaction, attitude or loyalty (that have different meanings in different cultures) to the tourism context create problems. Although the effects of national characteristics on consumer behavior in general have been investigated in several research studies, more information is required concerning the cultural differences in the tourism context. This book will bring these concepts to the undergraduate student in tourism, as well as students in the related fields of marketing, management, international business, and cross-cultural communication. Designed as a textbook, it will organized and presented in an integrated and relevant way for the benefit of a worldwide audience. * Provides comprehensive coverage of cross-cultural issues and behavior in tourism * Textbook design features learning objectives, discussion points and review questions to facilitate student use * Illustrates how international cultural differences influence travel decision-making
Note:
Includes bibliographical references and index
,
Part One International Tourism: The Global Environment1 Globalization, tourism and culture -- Introduction -- 2 Cultural diversity -- Part Two Cultural Theories and Practices -- 3 Intercultural theories -- 4 Cultural practices and tourism impacts on culture -- Part Three Culture and Cultural Differences -- 5 Culture -- 6 Cultural variability -- 7 Cultural influences on intercultural communication -- 8 Cultural influences on social interaction -- 9 Cultural influences on rules of social interaction -- 10 Cultural influences on service -- 11 Cultural influences on ethical behavior -- Part Four Tourist Behavior -- 12 Human behavior: its nature and determinants -- 13 Consumer buying behavior -- 14 Cultural influences on tourist buying behavior -- Part Five Cross-Cultural Comparison -- 15 Cultural differences among international societies -- Part Six Multicultural Competence -- 16 Multicultural competence in a global world.
,
Electronic reproduction; Mode of access: World Wide Web
Additional Edition:
Erscheint auch als Druck-Ausgabe International Tourism Cultures and Behavior
Language:
English
Subjects:
Economics
Keywords:
Tourismus
;
Weltwirtschaft
;
Kulturkontakt
URL:
Volltext
(An electronic book accessible through the World Wide Web; click for information)
URL:
Volltext
(URL des Erstveröffentlichers)
