Format:
Online-Ressource (viii, 251 p)
,
ill., maps
ISBN:
1283212293
,
9781283212298
,
9780812204810
Content:
In this volume, the consultants who brought the country the Bush-Cheney and Kerry-Edwards presidential campaigns of 2004 explain the strategies behind the ads and debates, discuss what they did and failed to do to elect their candidates, and reveal their differing perspectives on the issues that mattered.
Content:
Cover -- Title Page -- Copyright Page -- Table of Contents -- Introduction -- Campaign Timeline and Charts -- Chapter 1. Campaign Organization and Strategy -- Chapter 2. Advertising -- Chapter 3. Polling: Decisive Moments and Audiences -- Chapter 4. Debate Strategy and Effects -- Chapter 5. The Press/Campaign Relationship -- Chapter 6. Republican Spenders -- Chapter 7. Democratic Spenders -- List of Participants -- Index.
Note:
Includes index
,
""Cover""; ""Title Page ""; ""Copyright Page ""; ""Table of Contents""; ""Preface""; ""Introduction""; ""Campaign Timeline and Charts""; ""Chapter 1. Campaign Organization and Strategy ""; ""Chapter 2. Advertising ""; ""Chapter 3. Polling: Decisive Moments and Audiences ""; ""Chapter 4. Debate Strategy and Effects ""; ""Chapter 5. The Press/Campaign Relationship ""; ""Chapter 6. Republican Spenders ""; ""Chapter 7. Democratic Spender ""; ""List of Participants""; ""Index""
Additional Edition:
ISBN 128321217X
Additional Edition:
ISBN 9780812219388
Additional Edition:
Print version Electing the President 2004 : The Insider's View
Language:
English
