Format:
768 Seiten
,
Ill.
ISBN:
9781107069206
,
9781107641426
,
9781107706552
Series Statement:
Cambridge handbooks in psychology
Content:
Why do consumers make the purchases they do, and which ones make them truly happy? Why are consumers willing to spend huge sums of money to appear high status? This handbook addresses these key questions and many more. It provides a comprehensive overview of consumer psychology, examining cutting-edge research at the individual, interpersonal, and societal levels. Leading scholars summarize past and current findings and consider future lines of inquiry to deepen our understanding of the psychology behind consumers' decision making, their interactions with other consumers, and the effects of societal factors on consumption. The Cambridge Handbook of Consumer Psychology will act as a valuable guide for faculty as well as graduate and undergraduate students in psychology, marketing, management, sociology, and anthropology
Note:
Title from publisher's bibliographic system (viewed on 05 Oct 2015)
Additional Edition:
ISBN 9781107069206
Additional Edition:
Erscheint auch als Druck-Ausgabe ISBN 9781107069206
Language:
English
Subjects:
Economics
,
Psychology
DOI:
10.1017/CBO9781107706552
URL:
Volltext
(lizenzpflichtig)
