Format:
Online-Ressource (1 online resource (640 p.))
,
digital, PDF file(s).
Edition:
Online-Ausg.
ISBN:
9780511541230
Content:
Increasing pressures to produce new products faster and cheaper are resulting in huge efforts to streamline and restructure the traditional new product development (NPD) process. The purpose of the book is to describe, assess and apply the latest constructs, methods, techniques and processes to enable managers, professionals, and practitioners to be more effective in designing, developing and commercializing new products and services. It provides guidance and support in formulating and executing NPD programs for business practitioners and MBA students. The book is written from an Integrated Product Development (IPD) perspective, linking all aspects of marketing, costing and manufacturing into the development process even before the first prototype is built. It covers the advanced tools necessary to achieve this such as virtual prototyping and fully integrated business systems, and explains the changes needed to organizational structure and thinking
Note:
Title from publisher's bibliographic system (viewed on 05 Oct 2015)
Additional Edition:
ISBN 9780521842754
Additional Edition:
ISBN 9780521066013
Additional Edition:
Erscheint auch als Druck-Ausgabe ISBN 978-052-184-275-4
Additional Edition:
Erscheint auch als Druck-Ausgabe ISBN 9780521842754
Language:
English
DOI:
10.1017/CBO9780511541230
URL:
Volltext
(lizenzpflichtig)
