Format:
1 Online-Ressource (xx, 440 pages)
,
digital, PDF file(s)
ISBN:
9780511933844
Content:
Since the 1950s, subsidiaries of the most prestigious foreign multinationals have played a key role in Brazilian economic development, thus creating a very competitive domestic market. On top of this, government interventions in the last few decades have been inconsistent and contradictory, resulting in a series of economic crises. Only the most resilient Brazilian firms have been able to survive and prosper in this challenging environment. This book, first published in 2011, analyzes a variety of leading Brazilian multinationals and examines their competencies and competitive strategies in a variety of different settings. It develops an innovative analytical framework based on international business, international operations management, and international human resources management. This framework is then applied not only to Brazilian multinationals, but also firms from Latin America, Russia, India and China. This provides novel insights into the rise of Brazilian multinationals and the increasingly important role played by emerging economy multinationals in the global economy
Content:
Introduction; Part I. Developing the analytical framework and contextualizing the phenomenon: 1. Globalization and internationalization: the perspective of emerging countries; 2. The analytical framework: the multinational as a network of competencies; 3. The first wave: early-movers and the earliest internationalization theories; 4. The second wave: Japan and third world countries move abroad; 5. On the threshold of the third wave: productive globalization and new multinationals; Part II. Multinationals from Brazil and other emerging countries: 6. The environment in which Brazilian firms grew; 7. The rise of Brazilian multinationals; 8. Cases of outstanding Brazilian multinationals; 9. Multilatinas; 10. Multinationals from Russia, India, China, and South Africa (RICS); 11. The long journey of emerging countries multinationals
Note:
Title from publisher's bibliographic system (viewed on 05 Oct 2015)
Additional Edition:
ISBN 9780521519489
Additional Edition:
ISBN 9781107407060
Additional Edition:
Erscheint auch als Druck-Ausgabe ISBN 9780521519489
Language:
English
DOI:
10.1017/CBO9780511933844
