Format:
1 online resource (209 pages)
Edition:
1st ed.
ISBN:
9781610580687
Note:
Cover -- Title -- Dedication -- Contents -- Introduction -- IMAGERY -- 1. Illustrative Logos -- 2. Visual Style -- 3. An Aesthetic Niche -- COLOR -- 4. Color Choices -- 5. Applied Color -- 6. Color Power -- DIMENSION -- 7. 3-D Logos -- 8. Physical Elements -- 9. A Sense of Place -- CONTRAST -- 10. Contrast in Composition -- 11. Contrasting Elements -- 12. Being Different -- SHAPE -- 13. Logo Shapes -- 14. Shape Patterns -- 15. Shape and Meaning -- SYMBOLS -- 16. Cultural Symbols -- 17. Symbol Vocabularies -- 18. Brands as Symbols -- TYPOGRAPHY -- 19. Monograms and Word Marks -- 20. Type Choices -- 21. Type and Meaning -- WRITING -- 22. Names and Taglines -- 23. Editorial Style -- 24. Voice -- STORY -- 25. Logos as Storytellers -- 26. Narrative Applications -- 27. Brand Stories -- ORDER -- 28. Logo Structure -- 29. Program Consistency -- 30. What Is "On Brand"? -- VARIATION -- 31. Logo Flexibility -- 32. Flexible Systems -- 33. Brands that Surprise -- PERSONALIZATION -- 34. Personal Logos -- 35. Inclusive Programs -- 36. My Brand -- PSYCHOLOGY -- 37. Marks and Meaning -- 38. Program Context -- 39. Brand Psychology -- PROCESS -- 40. Idea Generation -- 41. Prototyping -- 42. Strategic Foundations -- PRODUCTION -- 43. Production Methods -- 44. "Image" as a Verb -- 45. New Sources of Meaning -- DIGITAL IDENTITY -- 46. Pictures in Pixels -- 47. Building an Online Identity -- 48. Digital Brands -- TRENDS -- 49. Logo Trends -- 50. Popular Culture -- 51. Macro Trends -- SHORTCUTS -- 52. Do the Right Thing -- 53. Program Investments -- 54. Walk the Talk -- SOCIAL MEDIA -- 55. New Interactions -- 56. Social Innovation -- 57. Transparent Brands -- MULTIPLES -- 58. Ingredient Brands -- 59. Standards of Hierarchy -- 60. Managing Multiple Brands -- INTELLECTUAL PROPERTY -- 61. Trademarks -- 62. Trade Dress -- 63. Owning an Aesthetic -- DOCUMENTATION
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64. Logo Specs -- 65. Application Rules -- 66. Brand Bibles -- EVOLUTION -- 67. Logos Lifecycles -- 68. Planning for Change -- 69. Change Strategy -- COMPETITION -- 70. Dueling Logos -- 71. Programs That Stand Out -- 72. Competitive Landscape -- ORIGINALITY -- 73. Timelessness -- 74. Taking Chances -- 75. The Human Element -- WIT -- 76. Logos with a Sense of Humor -- 77. Fun with Programs -- 78. Funny Brands -- IDEALISM -- 79. Standing for Something -- 80. Building toward Something -- 81. Promising Something -- AUTHENTICITY -- 82. The Truth Comes Out -- 83. Authenticity Grows -- 84. Honesty Is Sustainable -- COMMITMENT -- 85. Stick with a Good Idea -- 86. Program Confidence -- 87. Decisive Brands -- STRATEGY -- 88. The Sign of a Promise -- 89. Customer Immersion -- 90. Positioning -- RESEARCH -- 91. Do Your Homework -- 92. Constraints and Opportunities -- 93. Know Your Customer -- TOUCHPOINTS -- 94. Experiencing the Logo -- 95. Connecting the Dots -- 96. Customer Experience Planning -- INSPIRATION -- 97. A Good Idea -- 98. Contextual Inspiration -- 99. 99% Perspiration -- SIMPLICITY -- 100. Keep It Simple -- Contributor Index -- Acknowledgments -- About People Design
Additional Edition:
Print version Budelmann, Kevin Brand Identity Essentials Osceola : Quarto Publishing Group USA,c2010 ISBN 9781592535781
Language:
English
Keywords:
Electronic books
;
Electronic books
URL:
FULL
((OIS Credentials Required))
URL:
FULL
((OIS Credentials Required))
