Format:
1 online resource (238 pages)
Edition:
1st ed.
ISBN:
9789811062353
Series Statement:
Design Science and Innovation Series
Note:
Intro -- Acknowledgements -- Contents -- About the Author -- 1 Introduction: Motorcycle and the Semantics of Design -- 1.1 Semantics of Design -- 1.2 Motorcycle and Aesthetics -- References -- 2 Motorcycle and Its Aesthetics: A Glimpse in History -- 2.1 1869 to First World War: The Birth-Pangs -- 2.2 Between the Wars: The Baby Steps -- 2.3 The Metamorphosis (1945-60) -- 2.4 1960-1984: Decline of the Empire -- 2.5 Post 1984: Return of the East -- 2.6 The Indian Story -- 2.7 Summary -- 3 Challenges for Product Planners -- 3.1 DNA Strategy -- 3.2 Architecture Strategy -- 3.3 Platform Strategy -- 3.4 Product Family Strategy -- 3.5 Semantic Strategy -- 3.6 Product Planning Tools -- 3.7 The Tensions -- 4 Challenges for Styling Designers -- 4.1 The Process -- 4.2 The Tensions -- 5 The Science of Emotions -- 5.1 Emotion Perspectives -- 5.2 Summary -- References -- 6 Deconstructing Emotions into Design Factors -- 6.1 Context -- 6.2 Color -- 6.3 Form -- 6.4 Unity -- 6.5 Dynamism -- 6.6 Graphics -- References -- 7 The Methodology -- 7.1 The Approach -- 7.2 Mathematical Modeling -- 7.3 Verification and Loop Closure -- Appendix 1: Weightage Calculation for Context Sub-factors -- Appendix 2: SGDI Calculation for Context Sub-factor Front Facia -- References -- 8 The Context of Emotions -- 8.1 Type: Cruiser, Sports, and Standard (Fig. 8.2) -- 8.2 Construction -- 8.3 Front Facia -- 8.4 Wheels -- Appendix 1: Emotion Scores for Motorcycle Types -- Appendix 2: Emotion Scores for Wheels -- Appendix 3: Emotion Scores for Front Facia -- References -- 9 The Shape of a Motorcycle -- 9.1 Fuel Tank -- 9.2 Side Cover -- 9.3 Seat -- 9.4 Visor -- 9.5 Summary -- Appendix 1: Fuel Tank Shapes and their Emotion Scores -- Appendix 2: Side Cover Shapes and their Emotion Scores -- Appendix 3: Seat Shapes and their Emotion Scores -- Appendix 4: Visor Shapes and their Emotion Scores
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10 Color and Texture -- 10.1 Mono-Colors -- 10.2 Combinations in a Single Primary Color -- 10.3 Combinations of Different Primary Colors -- 10.4 Combination of Primary Colors, White, Black and Gray -- 10.5 Texture -- Appendix 1: Emotion Scores for Color Combinations -- Appendix 2: Emotion Scores for Color and Texture Combinations -- 11 Unity and Dynamism: The Interplay -- 11.1 Unity -- 11.2 Dynamism -- 11.3 Unity and Dynamism -- References -- 12 Graphics: To Be or Not to Be -- 12.1 Graphics -- 12.2 Typography -- Appendix 1: Graphics Combinations -- Appendix 2: Emotion Scores for Graphics Combinations -- Appendix 3: Emotion Scores for Typography Combinations -- Reference -- 13 A Case Study -- 13.1 Calculation of Evaluation Scores -- 13.2 Comparison and Iterations -- Appendix 1: Calculation of Evaluation Scores -- Appendix 2: Sample Calculation of Emotion ScoresWeightageSGDIDetailsa. ColorBody color0.3301.332.242.45blBody/seat comb0.3301.332.242.45blBody/stripe comb0.330.11.241.451.86bl/r2Mean (a)0.50.0333331.31.9766672.253333Texture (b)0.51.5890142.5890143.5890144.589014Weighted mean0.8111741.9445072.782843.421174b. FormFuel tank0.310.790.681.680.11MO3Seat0.342.080.0800.12Visor0.310.571.331.610.3262Side cover0.040.641.811.320.253DWeighted mean1.15440.72271.07270.6033c. GraphicsTypography0.750.8050.4650.8 -- Appendix 4: Weighted Emotion Scores for TextureModelSGDISGDIHunk0.431.080.890.950.982.432.002.15TVS Star0.870.640.780.451.961.451.761.02TVS Flame0.550.750.571.171.241.681.282.63Discover0.760.560.590.691.721.271.331.56Apache0.830.710.680.481.871.611.531.09Pulsar0.800.470.730.611.811.071.641.37Splendor+0.900.480.690.512.041.081.561.16Splendor NXG0.760.570.790.721.711.291.791.62Passion0.700.720.650.651.591.631.471.48CD Dlx0.701.330.720.761.593.001.621.72CBZ0.750.510.890.701.691.152.001.57Glamor0.67 -- 14 Design and the Role of Cultures
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14.1 Migration -- 14.2 Gender -- 14.3 Lyricism -- 14.4 Accounting for Culture
Additional Edition:
Print version Chandra, Sushil Aesthetics: Quantification and Deconstruction Singapore : Springer Singapore Pte. Limited,c2017 ISBN 9789811062346
Language:
English
Keywords:
Electronic books
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Electronic books
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