Format:
1 online resource (276 pages)
Edition:
1st ed.
ISBN:
9781107001350
,
9781139141758
Content:
Examines the emergence of a citizen consumer role for women during postwar modernization and reconstruction in France, integrating the history of economic modernization with that of women and the family
Note:
Cover -- Women and Mass Consumer Society in Postwar France -- Title -- Copyright -- Dedication -- Contents -- Figures and Tables -- Acknowledgments -- Abbreviations -- Introduction -- THE CONSENSUS FOR MODERNIZATION: STATE PLANNING -- THE ROLE OF THE CITIZEN CONSUMER -- WOMEN'S CITIZENSHIP, "NORMALCY," AND THE BABY BOOM -- ORGANIZATION OF THE BOOK -- 1: Consumers for the Nation: Women, Politics, and Citizenship -- CREATING A VOICE FOR THE CONSUMER -- DEFINING WOMEN'S CITIZENSHIP -- THE POLITICS OF EVERYDAY LIFE -- 2: The Productivity Drive in the Home and Gaining Comfort on Credit -- PRODUCTIVITY IN THE HOME -- THE CONSUMER CREDIT DEBATE -- EDUCATING CITIZEN CONSUMERS AND ADVOCATING THE "MODERN FORM OF SAVING" -- THE COST OF CREDIT AND THE EXPANSION OF THE MARKET -- 3: For Better and For Worse: Marriage and Family in the Consumer Society -- CHOOSING HOME AND FAMILY -- DEFINING NEW NEEDS AND DRIVING ECONOMIC CHANGE -- THE DESIRE FOR DURABLES AND STRUCTURAL CHANGE IN RURAL FRANCE -- SPENDING MONEY ON THE HOME -- LIBERATION THROUGH DOMESTIC CONSUMPTION? -- 4: "Can a Man with a Refrigerator Make a Revolution?": Redefining Class in the Postwar Years -- STANDARDIZED LIVING IN THE CLASSLESS SOCIETY -- THE NEW MIDDLE CLASS -- WORKING WOMEN: "THIS MACHINE, SHE'S A SOCIALIST" -- THE DEMOCRATIZATION OF MODERNITY -- 5: The Salon des arts ménagers: Learning to Consume in Postwar France -- THE EVOLUTION OF THE SALON DES ARTS MÉNAGERS -- CREATING CITIZEN CONSUMERS AT THE SALON DES ARTS MÉNAGERS -- THE FAIRY HOMEMAKER: THE PERFECT CONSUMER -- THE HOUSEWIFE SPEAKS -- Epilogue -- FAILED PROMISES OF EQUALITY -- MAY 1968 AND THE REJECTION OF LIBERATION THROUGH CONSUMPTION -- END OF THE MARKET COMMUNITY AND THE ROLE OF CONSUMER FOR THE NATION -- Bibliography -- Index
Additional Edition:
Print version Pulju, Rebecca J. Women and Mass Consumer Society in Postwar France New York : Cambridge University Press,c2011 ISBN 9781107001350
Language:
English
Keywords:
Electronic books
URL:
FULL
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