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Format: 1 online resource (367 pages)

Edition: 3rd ed.

ISBN: 9780367370138 , 9781351700412

Content: This edition of The Global Public Relations Handbook offers state-of-the-art discussions of the global public relations industry blending research-based theory with practice presented in essays from both academics and practitioners

Note: Cover -- Half Title -- Title Page -- Copyright Page -- Dedication -- Table of Contents -- Foreword -- Preface -- Acknowledgments -- Introduction -- Contributor Biographies -- I: Conceptual Foundations of Global Public Relations -- 1. Comparative Political Systems and Public Relations: An Overview -- Introduction -- Democracies Versus Authoritarian Regimes -- Comparing Variations among Democracies -- Comparing Other Political Systems -- Conclusion -- Note -- References -- 2. The Intersection of Political and Economic Systems in Global Public Relations Practice -- Politics and Public Relations -- Economics and Public Relations -- Is Rational Choice Still Rational? -- The Level of Economic Development and Public Relations -- Concluding Thoughts -- References -- 3. Culture: The "Silent" Language is also the "Neglected" Language -- Culture as an Antecedent for Public Relations -- The Impact of Public Relations on Culture -- Public Relations as a Culture -- Conclusion -- References -- 4. The Media, International, Transnational and Global Public Relations -- From Media to Mediatization -- International, Transnational and Global Media Relations -- Public Relations and the Media in the 21st Century -- Media Control -- Media Diffusion -- Media Access -- Conclusion -- Note -- References -- 5. The Nexus between Activism and Public Relations -- Environmental Variables and Activism -- Literature on Activism and Public Relations from 2009-2019 -- Future Research and Conclusion -- References -- II: Current Key Global Players -- 6. Leading an Ethical Industry: Local and Global Professional Public Relations Associations -- Introduction -- Widening the Context: Professionalization, Professional Associations, and Codes of Ethics -- National and International Codes -- Toward Ethical Futures: Strategies and a Conclusion -- References , 12. NATO and Its Communication in the 21st Century -- NATO and Its Communication in 21st Century -- Conclusion -- Bibliography -- 13. A New Public Relations for Corporations in the World of Hyper-Globalization -- Emerging Hyper-Globalization -- Three Forces of Hyper-Globalization -- Public Relations Suited for Hyper-Globalization -- References -- 14. Powerful Families, Powerful Influences: Family-owned Enterprises and Public Relations in Asia -- India -- South Korea -- Japan -- Family-owned Enterprises and Confucian Values in China, Hong Kong, and Taiwan -- Economic Development -- Cultural Characteristics of Chinese Family-Owned Enterprises -- Conclusion and Implications for Public Relations Practice and Research -- References -- 15. The Global Public Relations Strategies of the "Hacktivist" Group Anonymous -- Attaching Itself to Causes that are Already High Profile -- Aid and Protection to the Traditional Media -- Humor -- Hyperbole -- Promoting Engagement -- Lack of Control of Brand Identity -- Public Relations Challenges to Other Organizations -- References -- 16. Terrorism and Global Public Relations -- Introduction -- Terrorism- a Short History of a Debated Concept -- Terrorism: Global Incidents and Trends -- Public Relations and Terrorism -- Conclusions -- Notes -- References -- 17. The Global Public Relations of Failed States -- Where Global Pr and Public Diplomacy Meet -- What Is aFailed State? -- The Public Relations of Two Failed/Failing States: Zimbabwe and North Korea -- Conclusion -- Notes -- References -- III: Current Issues Relevant to Global Public Relations -- 18. Internal Communication with aGlobal Perspective -- What Does Internal Communication Mean? -- Within Which Academic Area (and How) Is It Measured? -- The Outcomes of Good Versus Bad Internal Communication -- Where Does Internal Communication Belong in the Organization? , 23. Public Relations and the Concept of 'Nations within Nations': The Case of Bullfighting in Multicultural Spain -- Bullfighting in Spain and Catalonia -- Campaign for/against Bullfighting: ACultural and Political Tug-of-War -- Spanish Culture: "Nations within a Nation" -- Bullfighting as Issues Management -- Conclusion -- Notes -- References -- 24. Climate Change Imperatives for Global Public Relations: Who Pays and Who Cares? -- Liability: Who Pays? -- From Corporate Social Responsibility to Justice -- Who Cares: Protectors and Guardians -- Personhood: Living Entity Status -- Discussion and Conclusions -- References -- 25. Character Assassination and Reputation Management in the Context of Mediated Complexity -- Introduction -- Character Assassination as Field Competition Strategy -- Contemporary Issues of Reputation Management -- Implications for Public Relations and Future Research -- References -- 26. Crowdfunding: From Global Financial Crisis to Global Financial Communication -- Crowdfunding and Democracy -- Crowdfunding Initiatives and Financial Public Relations -- Crowdfunding, Financial Public Relations, and Reputational Capital -- Conclusion -- References -- 27. Public Relations, Political Communication and Agenda Setting: The Rise of the Micro-Propaganda Machine -- Setting the Scene: Brexit, Trump, Post Truth, Fake News & -- Trust -- Aggregate Flows, Individual Participation -- Agenda Directing and Participatory Techno-Politics -- The Agenda-Directing Model and Political Polarization -- Conclusion & -- Outlook -- Notes -- References -- 28. The Role of Public Relations in the Global Battle for Hearts and Minds: From (Liberal) "Democracy Promotion" to the Promotion of "Illiberal Democracy" -- The U.S. "Democracy Promotion" Mission , 7. The Development and Challenges of Global Public Relations Agencies -- Introduction -- Role of the Public Relations Agency -- International Expansion -- Global Aspirations of Major PR Agencies -- The World's Leading Global PR Agencies -- The Changing Nature of International Public Relations -- References -- 8. State Capture and the Demise of Bell Pottinger: Misusing Public Relations to Shape Future Kakistocracies? -- Introduction -- The Shaping of Future Kakistocracies -- Part One: State Capture in South Africa, Bell Pottinger and the Guptas -- Part Two: Lessons from the Bell Pottinger Battlefield -- Conclusion -- Notes -- References -- 9. Exploring the Complexity of Global Strategic Communication Practice inGovernment: The Case of the Canadian Federal Government -- Introduction -- The Canadian Government -- Canadian Internationalism -- Standards Affecting Purposeful Use in the Canadian Government'sCommunications Policy -- Structure and Roles of the Federal Government CommunicationFunction -- Global Affairs Communication -- Conclusion -- References -- 10. Global Public Sector and Political Communication -- Whom Do They Serve? -- How Is Communication in the Public Sector Different? -- Political or Non-Political? -- Trust in Politicians, Trust in Authorities -- Citizens are From Venus, Public Authorities, and Politicians areFrom Mars? -- Toward More Engaging Public Sector and Political Communication -- Conclusions -- References -- 11. The European Union and Its PublicRelations: Context, Actions, and Challenges of aSupranational Polity -- Introduction -- The Context: Origin, Structure, and Organizing -- The Actions: the Role of Communication in Fostering the European Integration Project -- EU Public Relations Today: Communications to Rather than with Publics -- Current Challenges -- Conclusions -- Notes -- References , Reversal in Global Commitment to (liberal) Democracy: Campaigns to Defend and Promote "illiberal Democracy" , What are the Key Channels of Internal Communication? -- Nexus Between International Communication and Employee Engagement, Organizational Reputation and Employer Brands -- Global Internal Communication -- References -- 19. Global Interdependence and Risks: Management and Communication -- An Overview of the Dynamics and Dimensions of Risk -- Four Paradigms: Streams of the Discipline -- Infrastructural Risk Management and Communication Paradigm -- Three Global Cases: Climate Change, Public Health, and Risk Exposure -- Conclusions -- References -- 20. Global Crisis Communication -- Introduction -- Crisis Communication in the U.S. -- Crisis Communication in Europe -- Crisis Communication in Asia -- Local and International Crisis Communication -- References -- 21. The Management and Practice of Public Affairs in aGlobal Context -- A Global Lens to Understand Public Affairs -- The Global Nature of PA Issues -- Actors on the Global PA Stage -- The Interests of Actors and Activists -- The Arenas in Which the Issues are Addressed -- The Information Used to Communicate about PA Matters -- The Assets Used to Influence Policy -- Technical Competencies of the Global PA Practitioner or Manager -- Conclusion -- References -- 22. Linking Public Relations and Public Diplomacy: Creating aNew Cadre of Public and Corporate Diplomats -- Introduction and Context -- The Journey- Adding to the Body of Knowledge by "Joining the Dots" -- Change, Culture, Connectivity, Collaboration -- The Cultural Glue -- Public Diplomacy in a Digital, Diffuse, Diverse, and Disruptive World -- Corporate Diplomacy: More Stakeholders, Greater Expectations -- A More Holistic, Strategic Approach is Needed -- Creating a New Cadre of Corporate Diplomats: it's Still Reputation, Relationships, and Responsibility -- Note -- References

Additional Edition: Print version Sriramesh, Krishnamurthy. The Global Public Relations Handbook Oxford : Taylor & Francis Group,c2019 ISBN 9780367370138

Language: English

Keywords: Electronic books

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