UID:
kobvindex_ZLB03080714
Format:
248 Seiten
,
graph. Darst.
,
22 cm
Edition:
1
ISBN:
3901260641
Series Statement:
Manager-Magazin-Edition
Note:
Literaturverz. S. 235 - 248
Language:
German
Keywords:
Marketing
;
Strategisches Management
;
Anpassung
;
Rezession
;
Marketing
Author information:
Meffert, Heribert