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Book

Kranz, Marcel

Frankfurt am Main [u.a.] : Peter Lang GmbH

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Details

UID:

kobvindex_ZLB13595901

Format: XXII, 254 Seiten , zahlr. Ill., graph. Darst. , 210 mm x 148 mm

ISBN: 3631515561

Series Statement: Schriften zu Marketing und Management 48

Language: German

Keywords: Unternehmen ; Markenpolitik ; Strategisches Management ; Hochschulschrift

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