Kooperativer Bibliotheksverbund

UID:

Format: 1 Online-Ressource (xvi, 272 Seiten) , ill

ISBN: 9781784415815

Series Statement: Developments in corporate governance and responsibility v. 7

Content: Over the past half century, corporate social responsibility has become an important concept in management, marketing and communication literature. In the past twenty years a visible shift has been made into what was written about CSR: a move away from the financial benefits derived from such activities towards reputational impact, stakeholder relationships and communication with a wide range of audiences being note. With social and digital media reshaping the way in which business is conducted, and with the number of companies embracing the new social medium for their marketing and communication programmers, this book re-examines CSR practices from a digital perspective. In doing so, it revisits some of the theoretical discussions about CSR while inquiring whether and how CSR can be applied online. This book examines key conceptual insights about corporate social responsibility and digital and social media, and explores best practices for online CSR. In this way, the volume explores the impact and influence of the new â〉〉socialâ on responsibility and its feasibility, measurability and success in a boundary-less world

Note: Includes index , Introduction to corporate social responsibility in the digital age -- Schrodinger's cat in Facebook : a Lacanian perspective / David Crowther, Shahla Seifi -- The rhetorical citizenship of corporations in the digital age / Elisabeth Hoff-Clausen, Øyvind Ihlen -- Dear brands of the world : CSR and the social media / Massimiliano Di Bitetto, Salvatore Pettineo, Paolo D'Anselmi -- Classifying social causes derived from the communication of CSR initiatives online : a theoretical and practical approach / Mihai Ioan Rosca, Andrei Claudiu Sarau, Andreea-Angela Vontea -- How activists shape CSR : insights from internet contagion and contingency theories / W. Timothy Coombs, Sherry J. Holladay -- CSR and new battle lines in online PR war : a case study of the energy sector and its discontents / David McQueen -- Two minute drill : video games and social media to advance CSR / W. Timothy Coombs, Sherry J. Holladay -- Communicating CSR on social media : the case of Pfizer's social media communications in Europe / Ana Adi, Georgiana Grigore -- Using social media for CSR Communication and engaging stakeholders / Imran Ali, Ana Jiménez-Zarco, Marta Bicho -- A synoptic research overview of CSR amongst Romanian managers / Dumitru Bortun -- CSR and social media : could online repositories become regulatory tools for CSR related activities reporting? / Camelia Crisan, Alexandra Zbuchea -- Digital reflections of pharmaceutical companies and their CSR communication strategies / Georgiana Grigore, Ana Adi, Anastasios Theofilou -- CSR Online and in real terms : a critical analysis of controversial sectors in Hungary / György Pataki, Richárd Szántó, Réka Matolay

Language: English

DOI: 10.1108/S2043-052320157

URL: Volltext  (URL des Erstveröffentlichers)

URL: lizenzpflichtig

URL: lizenzpflichtig

UID:

Format: 1 online resource (vii, 352 pages) : , illustrations

ISBN: 9781351015202 , 1351015206 , 9781351015233 , 1351015230 , 9781351015226 , 1351015222 , 9781351015219 , 1351015214

Content: "Reimagining Communication: Action investigates the practical implications of communication as a cultural industry, media ecology, and a complex social activity integral to all domains of life. The Reimagining Communication series develops a new information architecture for the field of communications studies, grounded in its interdisciplinary origins and looking ahead to emerging trends as researchers take into account new media technologies and their impacts on society and culture. A diverse body of contributions in this unique interdisciplinary resource explore communication as a form of action within a mix of social, cultural, political, and economic contexts. They emphasize the continuously expanding horizons of the field by engaging with the latest trends in practical inquiry within communication studies. Reflecting on the truly diverse implications of communicative processes and representations, Reimagining Communication: Action covers key practical developments of concern to the field. It integrates diverse theoretical and practice-based perspectives to emphasize the purpose and significance of communication to human experience at individual and social levels in a uniquely accessible and engaging way. This is an essential introductory text for advanced undergraduate and graduate students and scholars of communication, broadcast media, and interactive technologies, with an interdisciplinary focus and an emphasis on the integration of new technologies"--

Note: Reimagining activism as combative / Billie Murray -- Mobile phones use in an Arab context : blending modernity and tradition / Mustafa Taha -- Government policy, communication and (affective) governmentality / Carl Jon Way Ng -- Data ethics : a survey of key debates and essential principles / Joe Cruz and Patrick Lee Plaisance -- Encryption and hacking : cyphers, hacks and attacks on the digital frontier / Jan H. Samoriski -- A critical re-visioning of networked power in photojournalism praxis / Tara-Lynne Pixley -- White noise, mixed signals, strategic chaos, and the roar of the bewildered herd / Brian Gorman -- Transmedia / Raul Rodríguez-Ferrándiz -- Machine translation, language learning and the 'knowledge economy' : from economic discourses to education in action / Vanessa Enríquez Raído, Marina Sánchez Torrón -- Design / Rune Pettersson, Maria D. Avgerinou -- Media production in the age of internet media : digitisation, mediation, co-creation / Hart Cohen -- An economic, social and cultural approach to prosumption : music and sound as parodic tools on YouTube meme videos / Candelaria Sánchez Olmos, Eduardo Viñuela -- Collaboration models in online fiction-writing communities / Alan Tapscott, Joaquim Colàs, Josep Blat -- Culture industries / Derek Johnson -- Reimagining digital humanities : today's trends, tomorrow's promises / Amanda C. R. Clark -- Cochlear implants and sign language in Australia : why the deaf community must embrace nonsigning implant recipients / Belinda Barnet, Rachael McDonald, Simone Taffe, Jordy Kaufman -- Familiar avenues and paths less traveled : reimagining organizational crisis communication / Timothy Coombs -- Cyber war and militarization of communication / Oswelled Ureke -- Invitations to participation : how immersive presentations and emotional displays promote political involvement / Erik P. Bucy.

Additional Edition: Print version: Reimagining communication Abingdon, Oxon ; New York, NY : Routledge, 2020. ISBN 9781138499041

Language: English

Subjects: General works

Keywords: Electronic books. ; Electronic books. ; Electronic books

URL: https://www.taylorfrancis.com/books/9781351015233

URL: Volltext  (URL des Erstveröffentlichers)

URL: lizenzpflichtig

URL: lizenzpflichtig

UID:

Format: 1 online resource (xvi, 272 p.) : , ill.

ISBN: 9781784415815 (electronic bk.) :

Series Statement: Developments in corporate governance and responsibility, v. 7

Content: Over the past half century, corporate social responsibility has become an important concept in management, marketing and communication literature. In the past twenty years a visible shift has been made into what was written about CSR: a move away from the financial benefits derived from such activities towards reputational impact, stakeholder relationships and communication with a wide range of audiences being note. With social and digital media reshaping the way in which business is conducted, and with the number of companies embracing the new social medium for their marketing and communication programmers, this book re-examines CSR practices from a digital perspective. In doing so, it revisits some of the theoretical discussions about CSR while inquiring whether and how CSR can be applied online. This book examines key conceptual insights about corporate social responsibility and digital and social media, and explores best practices for online CSR. In this way, the volume explores the impact and influence of the new âsocialâ on responsibility and its feasibility, measurability and success in a boundary-less world.

Note: Includes index. , Introduction to corporate social responsibility in the digital age -- Schrodinger's cat in Facebook : a Lacanian perspective / David Crowther, Shahla Seifi -- The rhetorical citizenship of corporations in the digital age / Elisabeth Hoff-Clausen, Øyvind Ihlen -- Dear brands of the world : CSR and the social media / Massimiliano Di Bitetto, Salvatore Pettineo, Paolo D'Anselmi -- Classifying social causes derived from the communication of CSR initiatives online : a theoretical and practical approach / Mihai Ioan Rosca, Andrei Claudiu Sarau, Andreea-Angela Vontea -- How activists shape CSR : insights from internet contagion and contingency theories / W. Timothy Coombs, Sherry J. Holladay -- CSR and new battle lines in online PR war : a case study of the energy sector and its discontents / David McQueen -- Two minute drill : video games and social media to advance CSR / W. Timothy Coombs, Sherry J. Holladay -- Communicating CSR on social media : the case of Pfizer's social media communications in Europe / Ana Adi, Georgiana Grigore -- Using social media for CSR Communication and engaging stakeholders / Imran Ali, Ana Jiménez-Zarco, Marta Bicho -- A synoptic research overview of CSR amongst Romanian managers / Dumitru Bortun -- CSR and social media : could online repositories become regulatory tools for CSR related activities reporting? / Camelia Crisan, Alexandra Zbuchea -- Digital reflections of pharmaceutical companies and their CSR communication strategies / Georgiana Grigore, Ana Adi, Anastasios Theofilou -- CSR Online and in real terms : a critical analysis of controversial sectors in Hungary / György Pataki, Richárd Szántó, Réka Matolay.

Additional Edition: ISBN 9781784415822

Language: English

Subjects: Economics

Keywords: Aufsatzsammlung

URL: https://www.emerald.com/insight/publication/doi/10.1108/S2043-052320157

URL: http://www.emeraldinsight.com/2043-0523/7

UID:

Format: 1 Online-Ressource (560 Seiten)

ISBN: 9781800883284

Series Statement: Elgar encyclopedias in business and management series

Content: Contents: Preface -- Academic history of sport management / Alan S. Kornspan -- Accreditation / Heather Alderman -- Activation / Jonathan J. Benedek -- Active aging / Richard Keith Wright -- Activism / Elizabeth A. Gregg -- Adaptive sport / Joshua R. Pate -- Advertising / Minkyo Lee -- Agency / Charles Mountifield and Stirling Sharpe -- Agenda setting / Evan Frederick Agents / Charles Mountifield and Stirling Sharpe -- Aging and sport / Amy Chan Hyung Kim -- Alternative sports / Sehwan Kim and Jepkorir Rose Chepyator-Thomson -- Amateur sport / Ary Jose Rocco Junior -- Amateur sport athlete development / Thordis Gisladottir and Patrick A. Reid -- Ambush marketing / John Grady -- Americans with disabilities act / Joshua R. Pate -- Analytics / N. David Pifer -- Antitrust / Mark S. Nagel -- Apps / Troy T. Zhao and James J. Zhang -- Arbitration / Michael Fraina -- Associations / Alan S. Kornspan -- Athlete branding / Antonio S. Williams and Zack P. Pedersen -- Athlete development / Sarah E. Stokowski -- Athlete representation / Jörg Krieger and Austin Duckworth -- Athletic conferences / David Zinn -- Athletic director / Eric Forsyth -- Atmospherics / Jason W. Lee -- Attendance / Payam Ansari and Dominik Schreyer -- Audience / Tang Tang -- Automated sports journalism / Jessica Kunert and Sam Duncan -- Barriers / Darby Taylor and Patrick A. Reid -- Benchmarking / James Moore -- Betting / Arif Yüce -- Bias / Tomika Ferguson and Vanessa Moore -- Blogging / Dustin Hahn -- Boosters / Sandra Shawver -- Bowl system / Annemarie Farrell and Rachel Madsen -- Brand marks / Zack P. Pedersen and Antonio S. Williams -- Branding / Jason W. Lee -- Broadcasting / Valerie Bonnet -- Cannabis and sport / Tywan G. Martin and Mike James -- Cause-related marketing / Keevan Statz -- Celebrity / Timothy Robeers -- Centrality / Jeremy J. Foreman -- Civic engagement / Alex Gang and Eunah Jo -- Cloud computing / Philip F. Estes -- Club system / Katja Sonkeng and Jepkorir Rose -- Chepyator-thomson -- Collective bargaining agreement / Farah J. Ishaq -- Collegiate sport governance / Brian Hofman -- Commercialization / Tomasz Taraszkiewicz and Julia Ziółkowska -- Commissioner / Ryan Vooris -- Communication / Chris Galloway and Trish Bradbury -- Communication literacy / Hamid Ghasemi -- Community relations / Brody J. Ruihley -- Community sport management / Troy Carlton and Aryn Dorr -- Competencies / Trish Bradbury and Chris Galloway -- Competitive balance / Bradley J. Baker -- Compliance / Thordis Gisladottir and Patrick A. Reid -- Concessions / Mark A. Slavich -- Consumer behavior / Kevin K. Byon -- Content analysis / Laura M. Hatfield -- Contracts / Ted Curtis -- Convention and visitors' bureaus / Daniel Ballou -- Corporate communication / Karen L. Hartman -- Corporate social responsibility / Ju Young Lee -- Corruption / Eddie T. C. Lam -- Creativity / Kasey Symons -- Crisis communication / Frauke Hachtmann -- Crisis management / Chris Galloway and Trish Bradbury -- Critical race theory / Jonathan E. Howe -- Critical theory / Shannon Jolly and Jepkorir Rose Chepyator-Thomson -- Crowd management / Wooyoung (William) Jang -- Cultural awareness / Jaime Orejan -- Culture / Peyton J. Stensland -- Curriculum / Chad Witkemper -- Customer lifetime value / Sandra Shawver -- Customer relationship marketing / Jennifer Y. Mak -- Customer service / Kevin P. Cattani -- Data / Wanyong Choi -- Data collection / Sangchul Park -- Data management / Yilun Zhou and Sarah Heck -- Decision-making / Jessica R. Braunstein-Minkove -- Demographics / Eddie T. C. Lam -- Design thinking / Greg Joachim -- Diffusion of innovations / Jung Woo Lee -- Diplomacy / Brennan K. Berg -- Disability in sport / Joshua R. Pate -- Discrimination / Nicolas Delorme -- Distant fans / Haozhou Pu -- Diversification / Sascha L. Schmidt and Johannes Fühner -- Diversity / Cara Holdsclaw -- Documentaries and films / Devin Anderson and Demetrius Pearson -- Doping / Byron O. Juma and Jules Woolf -- Draft / Sean Seiler and Jepkorir Rose Chepyator-Thomson -- Drug testing / Jörg Krieger and April Henning -- Ecology / Madeleine Orr -- Economic impact / Ryan Brewer -- Economics / Ary Jose Rocco Junior -- Electronic gaming / David P. Hedlund -- Emotional intelligence / Kevin P. Cattani -- Employability / Kimberly J. Bodey and Chad Witkemper -- Endorsement / Jessica R. Braunstein-Minkove -- Entrepreneurship / Robert Case -- E-sports / David P. Hedlund -- Ethics / Michael A. Ross -- Event experience / Mark A. Slavich -- Event impacts / Luke Potwarka -- Event management / Luke Mashburn -- Exercising sovereignty / Alisse Ali-Joseph and Natalie M. Welch -- Experimental research / Sean Pradhan -- Extreme sports / Rocco P. Porreca -- Facility management / Luke Mashburn -- Family and sport / Hope Grame-Zeller -- Fan activism / Alex Gang and Juho Park -- Fan avidity / Cheri L. Bradish -- Fan identification / Ilan Tamir -- Fantasy sports / Braden Norris -- Festival and event impact / Grzegorz Kwiatkowski and Ewa Malchrowicz-Mośko -- Fiction / Kasey Symons -- Finance / Dylan Williams -- Fitness management / Anne L. DeMartini -- Focus groups / Ashley Bowers and Myia Graves -- Foreign players / Darby Taylor and Patrick A. Reid -- Framing / Evan Frederick -- Free agency / Ted Curtis -- Game theory / Bradley J. Baker -- Gender / Lucie Schoch -- Gender equality / Lucie Schoch -- Gender imprinting / Thordis Gisladottir and Patrick A. Reid -- Geography / Gidon Jakar -- Globalization / Yilun Zhou and Sarah Heck -- Glocalization / John Harris -- Golf management / Tim Breitbarth and Geoff Dickson -- Governance / Eddie T. C. Lam -- Grassroots / Stirling Sharpe and Charles -- Mountifield grounded theory / Frauke Hachtmann -- Groupthink / Sabrina Reed and Hailey Daehnke -- Growth hacking / Jan Boehmer -- Guest service / Lance C. Hatfield -- Hallmark sports events / Richard Keith Wright -- Hazing / Brian Crow -- Hegemony / Luca Bifulco -- Hidden disabilities / Samantha Roberts -- Historically black colleges and universities / Lawrence Julius Hanks II -- History of sport management / Alan S. Kornspan -- Hospitality / Luiza Ossowska and Dorota Janiszewska -- Human-centered design / David Pierce and Erica Shonkwiler -- Human resource management / Stirling Sharpe and Charles Mountifield -- Human rights / Alex Gang and Colton T. Ames -- Inclusivity / Cara Holdsclaw -- Indigenous sport / Natalie M. Welch and Alisse Ali-Joseph -- Industry / Julia Ziółkowska and Tomasz Taraszkiewicz -- Influencer marketing / Jessica R. Braunstein-Minkove -- Informatics / Hallie Murray -- Information and communication technology / Hansol Hwang and Hyejoo Yang -- Innovation / Natalie L. Smith -- Institutional logics / Richard M. Southall -- Integrated marketing communication / Jan Boehmer -- Intellectual property / Sungho Cho -- Intercollegiate athletics / Kathryn Shea -- International sport management / Samantha Roberts -- Internships / Jonathan J. Benedek -- Interpersonal skills / Hamid Ghasemi and Braden Norris -- Interscholastic athletics / Scott Grant -- Interviewing / Yair Galily -- Nostalgia / Mark A. Slavich -- Online communication networks / Juha Yoon -- Organizational behavior / Cassandra Coble -- Organizational justice / Claudia Benavides-Espinoza -- Organizational networks / Hagen Wäsche -- Organizational socialization / Gregory A. Cranmer -- Organizational structure / Zachary Evans -- Organizational theory / Ary Jose Rocco Junior -- Outsourcing / Ashley Bowers -- Pandemic / Jörg-Uwe Nieland and Daniel Nölleke -- Parasocial / Bradley J. Baker -- Parenting and sport / Hope Grame-Zeller -- Pedagogy / Chad Witkemper -- Performance management / Kimberly J. Bodey and Chad Witkemper -- Performing sport politics / Trygve B. Broch -- Phenomenology / Joshua D. Vadeboncoeur -- Philanthropy / Elisabeth Erickson -- Philosophy / Rocco P. Porreca -- Podcasts / Tyler Ratts and Jonathan J. Benedek -- Policy / Brennan K. Berg -- Politics / Anthony Weems -- Positions / Jillian McNiff Villemaire -- Positive psychology / Angela Robles and Paul Saville -- Pricing / Jennifer Y. Mak -- Product / Arif Yüce -- Professional sport / Kristi Sweeney -- Program management / Ashley Bowers and Jill Sharp -- Promotion mix / Eddie T. C. Lam -- Psychographics / Brandon J. Pottebaum and Beth A. Cianfrone -- Psychology / Angela Robles and Paul Saville -- Public health / Amy Chan Hyung Kim -- Public relations / Brody J. Ruihley -- Qualitative research / Robbie Matz -- Quantitative research / Tang Tang -- Racism / Cara Holdsclaw -- Radio / Hans C. Schmidt -- Real estate development / Judith Grant Long -- Recreation management / Martin Barrett -- Recruiting / Karlee A. Posteher -- Referee management / Jacob K. Tingle -- Reflexivity / Joshua D. Vadeboncoeur -- Relationship marketing / Rebecca M. Achen and Gashaw Abeza -- Religion / Michał Mazurkiewicz -- Reputation management / Chris Galloway and Trish Bradbury -- Research methods / Gashaw Abeza and Vinu Selvaratnam -- Retail / Luke L. Mao.

Content: Return on investment / Natalie Bunch and Beth A. Cianfrone -- Revenue sharing / Ryan Spalding -- Risk management / Michael A. Ross and Heath Hooper -- Rooney Rule / Jeremy J. Foreman -- Salary caps / Hayden Coombs and Braden Bagley -- Sales / Alex Stoikos -- Sanctioning / Meungguk Park -- Scale development / Kevin K. Byon -- Security management / Janet M. Howes -- Segmentation / Zack P. Pedersen and Antonio S. Williams -- Self-presentation / Bo Li -- Semiotics / Jung Woo Lee -- Serious leisure / Richard Keith Wright -- Service / Hannah Huiyuan Bo and James -- J. Zhang Service quality / Jennifer Y. Mak -- Sexism / Cara Lucia -- Sexual abuse / Brian Hofman -- Sexual harassment / Brian Hofman -- Sexual orientation / Anna Baeth -- Signage / Jillian McNiff Villemaire -- Significant others and sport / Hope Grame-Zeller -- Social capital / Alex Gang and Eunah Jo -- Social class / Luca Bifulco -- Social cognitive theory / Ashley Bowers and Keri Larsen -- Social identity theory / Jackson Sears and Beth A. Cianfrone -- Social justice / Kelly Brummett and Antonio S. Williams -- Social learning theory / Chenelle Kruger Goyen and Jepkorir Rose Chepyator-Thomson -- Social media / Jimmy Sanderson -- Social network analysis / Hagen Wäsche -- Socialization / Lucie Schoch -- Sociology / Elisabeth Erickson -- Soft power / Alex Gang and Colton T. Ames -- Sponsorship / T. Bettina Cornwell -- Sponsorship evaluation / Norm O'Reilly -- Sports commissions / Cheri L. Bradish -- Sports information / Kyungun (Ryan) Kim and Woo-Young Lee -- Sportscape / Jason W. Lee -- Stacking / Steve Jackson -- Statistics / Dustin Hahn -- Storytelling / Tim Breitbarth and Sam Duncan -- Strategic communication / Mark Dottori and Alex Sévigny -- Strategic management / Jeremy J. Foreman -- Strategic Sport Communication Model / Mark Dottori and Alex Sévigny -- Streaming / Sarah Wymer -- Structural equation modeling / Kevin K. Byon -- Student-athlete / Karlee A. Posteher -- Supporters club / Sandra Shawver -- Survey research / Sangchul Park -- Sustainability / Stavros Triantafyllidis -- SWOT analysis / Trish Bradbury and Chris Galloway -- Tailgating / Andy Gillentine -- Talent acquisition / Abdulsamad Olajide Yusuf and Oladele Isiaka Oladipo -- Talent evaluation / Abdulsamad Olajide Yusuf and Oladele Isiaka Oladipo -- Target market / Woo-Young Lee and Kyungun (Ryan) Kim -- Technology / Cheri L. Bradish -- Ticket markets / Olzhas Taniyev -- Ticketing / Emily M. Newell -- Title IX / Brian Hofman -- Tourism / Kelsey Slater -- Trade publications / Kimberly J. Bodey and Chad Witkemper -- Tragedy / Brian Hofman -- Urbanism / Valerio della Sala -- Uses and gratifications / Warwick Reider and Bo Li -- Valuation / Ryan Brewer -- Violence / Dustin Hahn -- Virtual advertising / Arif Yüce -- Virtual collaboration software / Hallie Murray -- Vision / Michael Baptiste -- Volunteer management / Randall Griffiths -- Volunteer motivation / Stirling Sharpe and Charles Mountifield -- Wearable technologies and analytics / Lauren Burch -- Websites / Katja Sonkeng and Jepkorir Rose Chepyator-Thomson -- Women in sport / Darlene A. Kluka and Anneliese Goslin -- Word of mouth / Jinwook (Jason) Chung -- XReality / Andreas Hebbel-Seeger and Thomas Horky -- Youth sport development / Jeffrey R. Farr -- Youth sport management / Troy Carlton -- Index.

Content: "Bringing together preeminent international researchers, emerging scholars and practitioners, Paul M. Pedersen presents the comprehensive Encyclopedia of Sport Management, offering detailed entries for the critical concepts and topics in the field. This excellent resource contains 330 entries from 250 of the leading experts in sport management. The entries cover managerial, finance, marketing, technology, and organizational behavior topics, as well as communication, legal, historical, sociological, and strategy topics related to the sport industry. In addition, the Encyclopedia offers references and recommended reading for those looking for more information on the topics covered. An authoritative reference work, this is a must-read resource for students, instructors and professors in sport management"--

Note: Includes bibliographical references and index

Additional Edition: ISBN 9781800883277

Additional Edition: Erscheint auch als ISBN 9781800883277(hardback)

Language: English

Subjects: Sports Science

Keywords: Electronic books ; Aufsatzsammlung

DOI: 10.4337/9781800883284

URL: lizenzpflichtig

URL: lizenzpflichtig

URL: Volltext  (URL des Erstveröffentlichers)

UID:

Format: 1 Online-Ressource (xli, 756 Seiten) , Illustrationen, Diagramme

ISBN: 9780190932626 , 9780190932619

Note: Includes bibliographical references and index , Introduction to the Oxford Handbook of Digital Technology and Society: Terms, Domains, and Themes - Ronald E. Rice, Simeon J. Yates, Jordana Blejmar -- - Boundary Management and Communication Technologies - Marta E. Cecchinato, Anna L. Cox -- - The Changing Nature of Work in the Age of Intelligent Machines - Crispin Coombs, Donald Hislop, Stanimira Taneva, Sarah Barnard -- - ESRC Review: Communities and Identities - Simeon J. Yates, Jordana Blejmar, Bridgette Wessels, Claire Taylor -- - Workplace "Digital Culture" and the Uptake of Digital Solutions:Personal and Organizational Factors - Simeon J. Yates, Eleanor Lockley -- - ESRC Review: Citizenship and Politics - Simeon J. Yates, Bridgette Wessels, Paul Hepburn, Alexander Frame, Vishanth Weerakkody -- - Digital Ecology of Free Speech: Authenticity, Identity, and Self-Censorship - Yenn Lee, Alison Scott-Baumann -- - ESRC Review: Economy and Organizations , - Simeon J. Yates, Paul Hepburn, Ronald E. Rice, Bridgette Wessels, Elinor Carmi -- - ESRC Review: Data and Representation - Simeon J. Yates, Liz Robson, Ronald E. Rice, Elinor Carmi -- - Digital Citizenship in the Age of Datafication - Arne Hintz -- - Digitizing Cultural Complexity: Representing Rich Cultural Data in a Big Data Environment - Georgina Nugent-Folan, Jennifer Edmond -- - ESRC Review: Methodology - Simeon J. Yates, Iona C. Hine, Michael Pidd, Jerome Fuselier, Paul Watry -- - Motivations for Online Knowledge Sharing - Kristin Page Hocevar, Audrey N. Abeyta, Ronald E. Rice -- - ESRC Review: Governance and Security - Simeon J. Yates, Gerwyn Jones, William H. Dutton, Elinor Carmi -- - Governance and Accountability in Internet of Things (IoT) Networks - Naomi Jacobs, Peter Edwards, Caitlin D. Cottrill, Karen Salt -- - ESRC Review: Future Research on the Social, Organisational, and Personal Impacts of Automation: Findings from Two Expert Panels , - Simeon J. Yates, Jordana Blejmar -- - Conclusion: Cross-Cutting, Unique, and General Themes in the Handbook of Digital Technology and Society - Ronald E. Rice, Simeon J. Yates, Jordana Blejmar -- - Digital Engagement and Class: Economic, Social, and Cultural Capital in a Digital Age - Simeon J. Yates, Eleanor Lockley -- - ESRC Review: Health and Wellbeing - Simeon J. Yates, Leanne Townsend, Monica Whitty, Ronald E. Rice, Elinor Carmi -- - Computer-Mediated Communication and Mental Health: A Computational Scoping Review of an Interdisciplinary Field - Adrian Meier, Emese Domahidi, Elisabeth G unther -- - Digital Inclusion and Women's Health and Well-Being in Rural Communities - Sharon Wagg, Louise Cooke, Boyka Simeonova -- - Digital Technology for Older People: A Review of Recent Research - Helen Petrie, Jenny S. Darzentas -- - A Digital Nexus: Sustainable HCI and Domestic Resource Consumption - Nicola Green, Rob Comber, Sharron Kuznesof -- , - ESRC Review: Communication and Relationships - Simeon J. Yates, Rich Ling, Laura Robinson, Catherine Brooks, Adam Joinson, Monica Whitty, Elinor Carmi -- - Media Mastery by College Students: A Typology and Review - Ronald E. Rice, Nicole Zamanzadeh, Ingunn Hagen

Additional Edition: Erscheint auch als Druck-Ausgabe ISBN 978-0-19-093259-6

Language: English

Subjects: Engineering , Sociology

Keywords: Digitalisierung ; Gesellschaft ; Sozialwissenschaften ; Aufsatzsammlung

DOI: 10.1093/oxfordhb/9780190932596.001.0001

URL: Volltext  (URL des Erstveröffentlichers)

URL: lizenzpflichtig

UID:

Format: 1 Online-Ressource (336 pages)

Edition: 1st ed

ISBN: 9798216957065

Content: Filled with insightful analysis and compelling arguments, this book considers the influence of sports on popular culture and spotlights the fascinating ways in which sports culture and American culture intersect. This collection blends historical and popular culture perspectives in its analysis of the development of sports and sports figures throughout American history. American History through American Sports: From Colonial Lacrosse to Extreme Sports is unique in that it focuses on how each sport has transformed and influenced society at large, demonstrating how sports and popular culture are intrinsically entwined and the ways they both reflect larger societal transformations. The essays in the book are wide-ranging, covering topics of interest for sports fans who enjoy the NFL and NASCAR as well as those who like tennis and watching the Olympics. Many topics feature information about specific sports icons and favorite heroes. Additionally, many of the topics' treatments prompt engagement by purposely challenging the reader to either agree or disagree with the author's analysis

Note: Volume 1: Creating Sports Culture: Beginnings Section One - Critical Issues 1. America Plays: Sports in Colonial Times - Russ Crawford 2. Holy Cow! How the Advent of Early Sports Broadcasting Dramatically Changed How Professional Sports Teams in the United States Are Marketed - Ric Jensen 3. Sports as Spectacle: Early Athletes as Popular Culture Icons - Ray Gamache 4. Professional Sports: Big Money and Sports as an Industry - Brad Schultz 5. Cables, Speakers, and Screens: The Development of Technology in Sports Broadcasting - Alex Kupfer Section Two - The Big Four 6. Four Yards and a Cloud of Dust: The Greatest Running Back in Football History - Kaitlin Krister 7. Baseball: The Nation's First National Pastime - Adam G. Capitanio 8. Jackie Robinson: The Patron Saint of American Sports - Leslie Heaphy 9. The Yankee Dynasty - Donna Waller Harper 10. The Babe: Reconsidering America's First Sports Legend - Gina Anne Conley 11. A Concise History of Early Baseball - Scott Reinardy 12. Cobb's Ghost: An Argument for Baseball's Greatest Hitter - Lori Amber Roessner 13. Organized Chaos: The Early History of Professional Basketball -- Jim Fisher 14. Soccer on the Pond: Hockey's Role in Young America - Melanie Formentin Section Three - Outside the Lines 15. Soccer Means Football Here: Why the World's Game Never Made it to the US - Glen M.E. Duerr 16. Fight Night: Boxing's Popularity in the Early Twentieth Century - Joe Marren 17. Reintroducing the Olympics: Making Track and Field Relevant - Ben Dettmar 18. The Tobacco Spittin', Moonshine Runnin' History of Early NASCAR - William Matthew McCarter 19. Gentlemen, Start Your Engines: Early American Automobile Racing - Norma Jones 20. Mountain Bike: Californians Reinvent Bicycling - Frederic Savre Volume 2: Sports at the Center of Popular Culture: The Television Age Section One - Critical Issues 1. ESPN: Television Transforms Sports Culture - Patrick Sutherland 2. Spectacle: Creating Sports Icons in a Media-Saturated World - Leigh H. Edwards 3. Marvel Comics' Sports Comics in the first half of the 1990s - Rob G. Weiner 4. It's About the Shoe: Nike and the Endless Sneaker Wars - Yuya Kiuchi 5. Defense Wins Championships: Sports Philosophies and Folk Wisdom - Patrick Mayock 6. It's in the Game: The History of Sports Video Games - Andrew Baerg Section Two - The Big Four 7. The Super in the Super Bowl - Michael Mooradian Lupro 8. Bowled Over: The BCS and the Ongoing National Champion Controversy - Chris Sweeney 9. My NFL: The Fantasy Football Craze - Jesse James Draper 10. More Than the Crack of the Bat: "Walk-on Music" and Popular Music in Major League Baseball - Mathew Bartkowiak and Yuya Kiuchi 11. Visualizing the National Pastime: Lew Fonseca and the Birth of the MLB Film Bureau - Andrew G. Harrington 12. Greg Maddux as Genius and the Sublimated Homosexual Desire of American Baseball Fans - Josef Benson 13. Saving the NBA: Bird, Magic, and Jordan Rescue Professional Basketball - Justin D. Garcia 14. The Great One: Wayne Gretzky's Enduring Legacy - Peter Fontana Section Three - Outside the Lines 15. Soccer Moms and Football Dads: Sports and the Daily Life of American Youth - Jana Mathews 16. When Pele was King: The rise and fall of the North American Soccer League - Glen.E. Duerr 17. Professional Wrestling: Creating America's Fight Culture - Eero Laine 18. The Gold: The Olympics in the Modern Age - Stephan Wassong 19. Tiny Dancers: Olympic Gymnastics Captivates the World - Axel Kupfer and Stephan Wassong 20. Rubbing is Racing: The New Nascar - P. Huston Ladner 21. Boogity, Boogity, Boogity, Let's Go Racing...Girls? Female NASCAR Drivers - Norma Jones 22. The Intimidator and Junior: The Legacy of the Earnhardts - P. Huston Ladner Volume 3: Sports in a Digital Age Section One - Critical Issues 1. Wired: Sports and the Digital Age - Steve Fox 2. Social Media: Athletes, Teams, and Fans Collide Online - Randall W. Monty 3. Social Media, Spaghetti Westerns, and Modern Spectator Sports - Nicholas David Bowman 4. Doping: Deviant Behavior and the Consequences of Drugs in Professional Baseball - Salvador Murguia 5. The Demise of Amateur Sports: College Athletes in the Modern Age - Alexandra Dellas 6. Out of Bounds: Professional Athletes, New Media, and Violence Against Women in the Twenty-First Century - Natalie Carter Section Two - The Big Four 7. All Football All the Time: The Role of Media in the Rise of NFL Fanaticism - Gordon Gibb 8. The World's Game?: Baseball and Globalization - Craig Greenham 9. Why I Hate the Yankees - Gary Gershman 10. LeBron James, ESPN, and 'The Decision' - Gordon Gibb 11. The World Catches Up: Basketball as a Global Game - Martin J. Manning 12. Banking on "Sid The Kid" and "Alex The Great"-The National Hockey League Turns to Two Young Stars As Its Saviors - Ric Jensen 13. Do We Still Play on Ice: The NHL's Warm Weather Movement - Stephen P. Andon 14. The Great Outdoor Game: NHL Finally Gets Marketing Right - Melanie Formentin Section Three - Outside the Lines 15. "Beckhamania:" David Beckham's Evolution from Skilled Athlete to Global Superstar - Danielle Sarver Coombs 16. Don't Tread on Me: Soccer in the USA - Danielle Sarver Coombs 17. Reopening the Curtain on Rugby in America - Ray Schuck 18. Digital Sports Fans, Lance Armstrong, and Virtual Communities - Andrew R. Meyer 19. Pushing the Limits: Ultra-marathons, Ironman, and the Modern Athlete - Matt Mihalka 20. In the Octagon™: Mixed Martial Arts Comes to Life - Miles Adam Park 21. Adrenaline Rush in a Bottle! The Growth and Mainstreaming of Extreme Sports - Norma Jones , Barrierefreier Inhalt: Compliant with Level AA of the Web Content Accessibility Guidelines. Content is displayed as HTML full text which can easily be resized or read with assistive technology, with mark-up that allows screen readers and keyboard-only users to navigate easily

Additional Edition: ISBN 9798216177531

Language: English

Keywords: Encyclopedias

DOI: 10.5040/9798216957065

URL: lizenzpflichtig

UID:

Format: 1 Online-Ressource (368 pages)

Edition: 1st ed

ISBN: 9798216957089

Content: Filled with insightful analysis and compelling arguments, this book considers the influence of sports on popular culture and spotlights the fascinating ways in which sports culture and American culture intersect. This collection blends historical and popular culture perspectives in its analysis of the development of sports and sports figures throughout American history. American History through American Sports: From Colonial Lacrosse to Extreme Sports is unique in that it focuses on how each sport has transformed and influenced society at large, demonstrating how sports and popular culture are intrinsically entwined and the ways they both reflect larger societal transformations. The essays in the book are wide-ranging, covering topics of interest for sports fans who enjoy the NFL and NASCAR as well as those who like tennis and watching the Olympics. Many topics feature information about specific sports icons and favorite heroes. Additionally, many of the topics' treatments prompt engagement by purposely challenging the reader to either agree or disagree with the author's analysis

Note: Volume 1: Creating Sports Culture: Beginnings Section One - Critical Issues 1. America Plays: Sports in Colonial Times - Russ Crawford 2. Holy Cow! How the Advent of Early Sports Broadcasting Dramatically Changed How Professional Sports Teams in the United States Are Marketed - Ric Jensen 3. Sports as Spectacle: Early Athletes as Popular Culture Icons - Ray Gamache 4. Professional Sports: Big Money and Sports as an Industry - Brad Schultz 5. Cables, Speakers, and Screens: The Development of Technology in Sports Broadcasting - Alex Kupfer Section Two - The Big Four 6. Four Yards and a Cloud of Dust: The Greatest Running Back in Football History - Kaitlin Krister 7. Baseball: The Nation's First National Pastime - Adam G. Capitanio 8. Jackie Robinson: The Patron Saint of American Sports - Leslie Heaphy 9. The Yankee Dynasty - Donna Waller Harper 10. The Babe: Reconsidering America's First Sports Legend - Gina Anne Conley 11. A Concise History of Early Baseball - Scott Reinardy 12. Cobb's Ghost: An Argument for Baseball's Greatest Hitter - Lori Amber Roessner 13. Organized Chaos: The Early History of Professional Basketball -- Jim Fisher 14. Soccer on the Pond: Hockey's Role in Young America - Melanie Formentin Section Three - Outside the Lines 15. Soccer Means Football Here: Why the World's Game Never Made it to the US - Glen M.E. Duerr 16. Fight Night: Boxing's Popularity in the Early Twentieth Century - Joe Marren 17. Reintroducing the Olympics: Making Track and Field Relevant - Ben Dettmar 18. The Tobacco Spittin', Moonshine Runnin' History of Early NASCAR - William Matthew McCarter 19. Gentlemen, Start Your Engines: Early American Automobile Racing - Norma Jones 20. Mountain Bike: Californians Reinvent Bicycling - Frederic Savre Volume 2: Sports at the Center of Popular Culture: The Television Age Section One - Critical Issues 1. ESPN: Television Transforms Sports Culture - Patrick Sutherland 2. Spectacle: Creating Sports Icons in a Media-Saturated World - Leigh H. Edwards 3. Marvel Comics' Sports Comics in the first half of the 1990s - Rob G. Weiner 4. It's About the Shoe: Nike and the Endless Sneaker Wars - Yuya Kiuchi 5. Defense Wins Championships: Sports Philosophies and Folk Wisdom - Patrick Mayock 6. It's in the Game: The History of Sports Video Games - Andrew Baerg Section Two - The Big Four 7. The Super in the Super Bowl - Michael Mooradian Lupro 8. Bowled Over: The BCS and the Ongoing National Champion Controversy - Chris Sweeney 9. My NFL: The Fantasy Football Craze - Jesse James Draper 10. More Than the Crack of the Bat: "Walk-on Music" and Popular Music in Major League Baseball - Mathew Bartkowiak and Yuya Kiuchi 11. Visualizing the National Pastime: Lew Fonseca and the Birth of the MLB Film Bureau - Andrew G. Harrington 12. Greg Maddux as Genius and the Sublimated Homosexual Desire of American Baseball Fans - Josef Benson 13. Saving the NBA: Bird, Magic, and Jordan Rescue Professional Basketball - Justin D. Garcia 14. The Great One: Wayne Gretzky's Enduring Legacy - Peter Fontana Section Three - Outside the Lines 15. Soccer Moms and Football Dads: Sports and the Daily Life of American Youth - Jana Mathews 16. When Pele was King: The rise and fall of the North American Soccer League - Glen.E. Duerr 17. Professional Wrestling: Creating America's Fight Culture - Eero Laine 18. The Gold: The Olympics in the Modern Age - Stephan Wassong 19. Tiny Dancers: Olympic Gymnastics Captivates the World - Axel Kupfer and Stephan Wassong 20. Rubbing is Racing: The New Nascar - P. Huston Ladner 21. Boogity, Boogity, Boogity, Let's Go Racing...Girls? Female NASCAR Drivers - Norma Jones 22. The Intimidator and Junior: The Legacy of the Earnhardts - P. Huston Ladner Volume 3: Sports in a Digital Age Section One - Critical Issues 1. Wired: Sports and the Digital Age - Steve Fox 2. Social Media: Athletes, Teams, and Fans Collide Online - Randall W. Monty 3. Social Media, Spaghetti Westerns, and Modern Spectator Sports - Nicholas David Bowman 4. Doping: Deviant Behavior and the Consequences of Drugs in Professional Baseball - Salvador Murguia 5. The Demise of Amateur Sports: College Athletes in the Modern Age - Alexandra Dellas 6. Out of Bounds: Professional Athletes, New Media, and Violence Against Women in the Twenty-First Century - Natalie Carter Section Two - The Big Four 7. All Football All the Time: The Role of Media in the Rise of NFL Fanaticism - Gordon Gibb 8. The World's Game?: Baseball and Globalization - Craig Greenham 9. Why I Hate the Yankees - Gary Gershman 10. LeBron James, ESPN, and 'The Decision' - Gordon Gibb 11. The World Catches Up: Basketball as a Global Game - Martin J. Manning 12. Banking on "Sid The Kid" and "Alex The Great"-The National Hockey League Turns to Two Young Stars As Its Saviors - Ric Jensen 13. Do We Still Play on Ice: The NHL's Warm Weather Movement - Stephen P. Andon 14. The Great Outdoor Game: NHL Finally Gets Marketing Right - Melanie Formentin Section Three - Outside the Lines 15. "Beckhamania:" David Beckham's Evolution from Skilled Athlete to Global Superstar - Danielle Sarver Coombs 16. Don't Tread on Me: Soccer in the USA - Danielle Sarver Coombs 17. Reopening the Curtain on Rugby in America - Ray Schuck 18. Digital Sports Fans, Lance Armstrong, and Virtual Communities - Andrew R. Meyer 19. Pushing the Limits: Ultra-marathons, Ironman, and the Modern Athlete - Matt Mihalka 20. In the Octagon™: Mixed Martial Arts Comes to Life - Miles Adam Park 21. Adrenaline Rush in a Bottle! The Growth and Mainstreaming of Extreme Sports - Norma Jones , Barrierefreier Inhalt: Compliant with Level AA of the Web Content Accessibility Guidelines. Content is displayed as HTML full text which can easily be resized or read with assistive technology, with mark-up that allows screen readers and keyboard-only users to navigate easily

Additional Edition: ISBN 9798216177555

Language: English

Keywords: Encyclopedias

DOI: 10.5040/9798216957089

URL: lizenzpflichtig

UID:

Format: 1 Online-Ressource (344 pages)

Edition: 1st ed

ISBN: 9798216957072

Content: Filled with insightful analysis and compelling arguments, this book considers the influence of sports on popular culture and spotlights the fascinating ways in which sports culture and American culture intersect. This collection blends historical and popular culture perspectives in its analysis of the development of sports and sports figures throughout American history. American History through American Sports: From Colonial Lacrosse to Extreme Sports is unique in that it focuses on how each sport has transformed and influenced society at large, demonstrating how sports and popular culture are intrinsically entwined and the ways they both reflect larger societal transformations. The essays in the book are wide-ranging, covering topics of interest for sports fans who enjoy the NFL and NASCAR as well as those who like tennis and watching the Olympics. Many topics feature information about specific sports icons and favorite heroes. Additionally, many of the topics' treatments prompt engagement by purposely challenging the reader to either agree or disagree with the author's analysis

Note: Volume 1: Creating Sports Culture: Beginnings Section One - Critical Issues 1. America Plays: Sports in Colonial Times - Russ Crawford 2. Holy Cow! How the Advent of Early Sports Broadcasting Dramatically Changed How Professional Sports Teams in the United States Are Marketed - Ric Jensen 3. Sports as Spectacle: Early Athletes as Popular Culture Icons - Ray Gamache 4. Professional Sports: Big Money and Sports as an Industry - Brad Schultz 5. Cables, Speakers, and Screens: The Development of Technology in Sports Broadcasting - Alex Kupfer Section Two - The Big Four 6. Four Yards and a Cloud of Dust: The Greatest Running Back in Football History - Kaitlin Krister 7. Baseball: The Nation's First National Pastime - Adam G. Capitanio 8. Jackie Robinson: The Patron Saint of American Sports - Leslie Heaphy 9. The Yankee Dynasty - Donna Waller Harper 10. The Babe: Reconsidering America's First Sports Legend - Gina Anne Conley 11. A Concise History of Early Baseball - Scott Reinardy 12. Cobb's Ghost: An Argument for Baseball's Greatest Hitter - Lori Amber Roessner 13. Organized Chaos: The Early History of Professional Basketball -- Jim Fisher 14. Soccer on the Pond: Hockey's Role in Young America - Melanie Formentin Section Three - Outside the Lines 15. Soccer Means Football Here: Why the World's Game Never Made it to the US - Glen M.E. Duerr 16. Fight Night: Boxing's Popularity in the Early Twentieth Century - Joe Marren 17. Reintroducing the Olympics: Making Track and Field Relevant - Ben Dettmar 18. The Tobacco Spittin', Moonshine Runnin' History of Early NASCAR - William Matthew McCarter 19. Gentlemen, Start Your Engines: Early American Automobile Racing - Norma Jones 20. Mountain Bike: Californians Reinvent Bicycling - Frederic Savre Volume 2: Sports at the Center of Popular Culture: The Television Age Section One - Critical Issues 1. ESPN: Television Transforms Sports Culture - Patrick Sutherland 2. Spectacle: Creating Sports Icons in a Media-Saturated World - Leigh H. Edwards 3. Marvel Comics' Sports Comics in the first half of the 1990s - Rob G. Weiner 4. It's About the Shoe: Nike and the Endless Sneaker Wars - Yuya Kiuchi 5. Defense Wins Championships: Sports Philosophies and Folk Wisdom - Patrick Mayock 6. It's in the Game: The History of Sports Video Games - Andrew Baerg Section Two - The Big Four 7. The Super in the Super Bowl - Michael Mooradian Lupro 8. Bowled Over: The BCS and the Ongoing National Champion Controversy - Chris Sweeney 9. My NFL: The Fantasy Football Craze - Jesse James Draper 10. More Than the Crack of the Bat: "Walk-on Music" and Popular Music in Major League Baseball - Mathew Bartkowiak and Yuya Kiuchi 11. Visualizing the National Pastime: Lew Fonseca and the Birth of the MLB Film Bureau - Andrew G. Harrington 12. Greg Maddux as Genius and the Sublimated Homosexual Desire of American Baseball Fans - Josef Benson 13. Saving the NBA: Bird, Magic, and Jordan Rescue Professional Basketball - Justin D. Garcia 14. The Great One: Wayne Gretzky's Enduring Legacy - Peter Fontana Section Three - Outside the Lines 15. Soccer Moms and Football Dads: Sports and the Daily Life of American Youth - Jana Mathews 16. When Pele was King: The rise and fall of the North American Soccer League - Glen.E. Duerr 17. Professional Wrestling: Creating America's Fight Culture - Eero Laine 18. The Gold: The Olympics in the Modern Age - Stephan Wassong 19. Tiny Dancers: Olympic Gymnastics Captivates the World - Axel Kupfer and Stephan Wassong 20. Rubbing is Racing: The New Nascar - P. Huston Ladner 21. Boogity, Boogity, Boogity, Let's Go Racing...Girls? Female NASCAR Drivers - Norma Jones 22. The Intimidator and Junior: The Legacy of the Earnhardts - P. Huston Ladner Volume 3: Sports in a Digital Age Section One - Critical Issues 1. Wired: Sports and the Digital Age - Steve Fox 2. Social Media: Athletes, Teams, and Fans Collide Online - Randall W. Monty 3. Social Media, Spaghetti Westerns, and Modern Spectator Sports - Nicholas David Bowman 4. Doping: Deviant Behavior and the Consequences of Drugs in Professional Baseball - Salvador Murguia 5. The Demise of Amateur Sports: College Athletes in the Modern Age - Alexandra Dellas 6. Out of Bounds: Professional Athletes, New Media, and Violence Against Women in the Twenty-First Century - Natalie Carter Section Two - The Big Four 7. All Football All the Time: The Role of Media in the Rise of NFL Fanaticism - Gordon Gibb 8. The World's Game?: Baseball and Globalization - Craig Greenham 9. Why I Hate the Yankees - Gary Gershman 10. LeBron James, ESPN, and 'The Decision' - Gordon Gibb 11. The World Catches Up: Basketball as a Global Game - Martin J. Manning 12. Banking on "Sid The Kid" and "Alex The Great"-The National Hockey League Turns to Two Young Stars As Its Saviors - Ric Jensen 13. Do We Still Play on Ice: The NHL's Warm Weather Movement - Stephen P. Andon 14. The Great Outdoor Game: NHL Finally Gets Marketing Right - Melanie Formentin Section Three - Outside the Lines 15. "Beckhamania:" David Beckham's Evolution from Skilled Athlete to Global Superstar - Danielle Sarver Coombs 16. Don't Tread on Me: Soccer in the USA - Danielle Sarver Coombs 17. Reopening the Curtain on Rugby in America - Ray Schuck 18. Digital Sports Fans, Lance Armstrong, and Virtual Communities - Andrew R. Meyer 19. Pushing the Limits: Ultra-marathons, Ironman, and the Modern Athlete - Matt Mihalka 20. In the Octagon™: Mixed Martial Arts Comes to Life - Miles Adam Park 21. Adrenaline Rush in a Bottle! The Growth and Mainstreaming of Extreme Sports - Norma Jones , Barrierefreier Inhalt: Compliant with Level AA of the Web Content Accessibility Guidelines. Content is displayed as HTML full text which can easily be resized or read with assistive technology, with mark-up that allows screen readers and keyboard-only users to navigate easily

Additional Edition: ISBN 9798216177548

Language: English

Keywords: Encyclopedias

DOI: 10.5040/9798216957072

URL: lizenzpflichtig

UID:

Format: 1 online resource (1203 pages)

Edition: 1

ISBN: 9783428586721

Note: Intro -- Vorwort -- Inhaltsübersicht -- Inhaltsverzeichnis -- Tabellen- und Abbildungsverzeichnis -- Kapitel I: Grundlagen der modernen Marktforschung -- 1. Inhalt und Abgrenzung -- 1.1 Begrifflichkeiten -- 1.2 Einsatzfelder -- 1.3 Arbeitsphasen -- 1.4 Umfeldakteure -- 2. Erhebungsträger -- 2.1 Betriebsforschung -- 2.1.1 Wesentliche Vorteile -- 2.1.2 Wesentliche Nachteile -- 2.1.3 Sonderformen der Trägerschaft -- 2.2 Institutsforschung -- 2.2.1 Wesentliche Vorteile -- 2.2.2 Wesentliche Nachteile -- 2.2.3 Institutsauswahl -- 2.2.4 Angebotseinholung -- 3. Informationsbasis -- 3.1 Anforderungen -- 3.2 Entscheidungssituationen -- 3.3 Ethische und rechtliche Grenzen -- 4. Sekundärerhebung -- 4.1 Durchführung -- 4.2 Datenherkunft -- 4.2.1 Betriebsinterne Quellen -- 4.2.2 Betriebsexterne Quellen -- 4.3 Nomenklaturen -- 4.4 Datenrecherche -- 4.4.1 Professionelle Datenbanken -- 4.4.2 Web-Suchmaschinen -- 4.5 Bewertung -- Kapitel II: Offline-Auswahlverfahren -- 1. Abdeckung der Grundgesamtheit -- 1.1 Vollerhebung -- 1.2 Teilerhebung -- 1.2.1 Kritische Bewertung -- 1.2.2 Stichprobengröße -- 1.3 Offline-Teilerhebungen -- 1.3.1 Zufallsauswahlverfahren -- 1.3.1.1 Reine Zufallsauswahl -- 1.3.1.2 Systematische Zufallsauswahl -- 1.3.1.3 Geschichtete Zufallsauswahl -- 1.3.1.4 Klumpenauswahl / Flächenauswahl -- 1.3.1.5 Sonderformen der Zufallsauswahl -- 1.3.2 Bewusstauswahlverfahren -- 1.3.2.1 Quota-Auswahl -- 1.3.2.2 Sonstige Verfahren der Bewusstauswahl -- 2. Deskriptive Datenanalyse -- 2.1 Statistische Ausgangsbasis -- 2.2 Statistische Beurteilung -- 2.2.1 Wahrscheinlichkeiten -- 2.2.2 Verteilungen -- 2.3 Stichprobengüte -- 2.4 Wahrheitsgehalt von Informationen -- 2.4.1 Reliabilität -- 2.4.2 Validität -- 2.4.3 Objektivität -- 2.4.4 Signifikanz -- 3. Inferente Datenanalyse -- 3.1 Statistische Schätzverfahren -- 3.2 Statistische Testverfahren , 3.2.1 Hypothesenbildung -- 3.2.2 Testkonzept -- 3.2.3 Testanlage -- 4. Verzerrungsmöglichkeiten bei der Erhebung -- Kapitel III: Offline-Erhebungsverfahren -- 1. Primärerhebung -- 1.1 Arten der Befragung -- 1.2 Mündliche Befragung -- 1.2.1 Interviewarten -- 1.2.1.1 Standardisiertes Interview -- 1.2.1.2 Strukturiertes Interview -- 1.2.1.3 Exploratives Interview -- 1.2.2 Wesentliche Vorteile -- 1.2.3 Wesentliche Nachteile -- 1.3 Telefonische Befragung -- 1.3.1 Bedeutung -- 1.3.2 Wesentliche Vorteile -- 1.3.3 Wesentliche Nachteile -- 1.4 Schriftliche Befragung -- 1.4.1 Fragebogenaufmachung -- 1.4.2 Ursachen des Rücklaufproblems und dessen Lösung -- 1.4.3 Sonderformen der schriftlichen Befragung -- 1.4.4 Wesentliche Vorteile -- 1.4.5 Wesentliche Nachteile -- 1.5 Computergestützte Befragung -- 1.5.1 Bildschirmbefragung -- 1.5.1.1 Darstellung -- 1.5.1.2 Wesentliche Vorteile -- 1.5.1.3 Wesentliche Nachteile -- 1.5.2 Telefonbefragung -- 1.5.2.1 Darstellung -- 1.5.2.2 Wesentliche Vorteile -- 1.5.2.3 Wesentliche Nachteile -- 1.5.3 Computerbefragung -- 1.5.3.1 Darstellung -- 1.5.3.2 Wesentliche Vorteile -- 1.5.3.3 Wesentliche Nachteile -- 2. Sonderformen der Befragung -- 2.1 Omnibuserhebung -- 2.2 Gruppenbefragung -- 2.2.1 Darstellung -- 2.2.2 Wesentliche Vorteile -- 2.2.3 Wesentliche Nachteile -- 2.3 Gemeinschaftsuntersuchung -- 2.3.1 Kooperationsformen -- 2.3.2 Kritische Bewertung -- 2.4 Kohortenanalyse -- 2.4.1 Wellenerhebung -- 2.4.2 Panelerhebung -- 2.4.2.1 Erhebungsanlage -- 2.4.2.2 Konsumentenpanel -- 2.4.2.3 Händlerpanel -- 2.4.2.4 Kommerzielle Panelprodukte -- 2.4.2.5 Gain & -- loss-Analyse -- 3. Befragungsdurchführung -- 3.1 Fragestrategie -- 3.1.1 Fragearten -- 3.1.1.1 Auslegung -- 3.1.1.2 Offene Fragen -- 3.1.1.3 Geschlossene Fragen -- 3.1.2 Fragefunktionen -- 3.1.2.1 Instrumentalfragen -- 3.1.2.2 Ergebnisfragen -- 3.1.2.3 Sonderfragen , 3.1.3 Frageformulierung -- 3.1.4 Interviewerbedeutung -- 3.1.4.1 Interviewerauswahl -- 3.1.4.2 Interviewereinsatz -- 3.1.4.3 Interviewerkontrolle -- 3.1.4.4 Interviewerqualifizierung -- 3.2 Zeit- und Kostenplanung -- 4. Beobachtung -- 4.1 Darstellung -- 4.2 Wesentliche Vorteile -- 4.3 Wesentliche Nachteile -- 5. Experiment -- 5.1 Grundformen -- 5.2 Informale Experimente -- 5.2.1 Vorexperimentelle Designs -- 5.2.2 Quasi-Experimente -- 5.2.3 Echte Experimente -- 5.2.3.1 Einfache Formen -- 5.2.3.2 Erweiterte Formen -- 5.3 Formale Experimente -- Kapitel IV: Online-Auswahl- und Erhebungsverfahren -- 1. Einordnung -- 2. Sekundärerhebung -- 2.1 Funktionen von Suchmaschinen -- 2.2 WWW-Logfile-Analyse -- 2.3 Clickstream-Analyse -- 3. Online-Auswahlverfahren -- 3.1 Zufallsauswahl -- 3.1.1 Reine Zufallsauswahl -- 3.1.2 Gesteuerte Zufallsauswahl -- 3.2 Bewusstauswahl -- 3.2.1 Online-Rekrutierung -- 3.2.2 Offline-Rekrutierung -- 3.3 Generelle methodische Probleme -- 4. Online-Befragung -- 4.1 WWW-Befragung -- 4.1.1 Anlage -- 4.1.2 Wesentliche Vorteile -- 4.1.3 Wesentliche Nachteile -- 4.2 E-Mail-Befragung -- 4.2.1 Anlage -- 4.2.2 Wesentliche Vorteile -- 4.2.3 Wesentliche Nachteile -- 4.3 Newsgroup-Befragung -- 4.3.1 Anlage -- 4.3.2 Wesentliche Vorteile -- 4.3.3 Wesentliche Nachteile -- 4.4 IRC-Befragung -- 4.4.1 Anlage -- 4.4.2 Wesentliche Vorteile -- 4.4.3 Wesentliche Nachteile -- 4.5 Video-Befragung -- 4.5.1 Anlage -- 4.5.2 Wesentliche Vorteile -- 4.5.3 Wesentliche Nachteile -- 5. Online-Beobachtung -- 5.1 Web-Panel-Beobachtung -- 5.2 Blog-Beobachtung -- 5.3 Themenorientierte Beobachtung -- 6. Online-Experiment -- 7. Social Media-Monitoring -- 7.1 Formen -- 7.2 Durchführung -- 8. Mobile-Erhebungen -- 9. Sicherung der Datenqualität -- Kapitel V: Statistische Datenauswertung -- 1. Verfahrenseinteilung -- 2. Skalierung von Daten -- 2.1 Skalierungstechnik , 2.1.1 Begrifflichkeiten -- 2.1.2 Skalenniveaus -- 2.2 Skalierungsverfahren -- 2.2.1 Einteilung -- 2.2.2 Selbsteinstufung -- 2.2.2.1 Ratingskala -- 2.2.2.2 Magnitudeskala -- 2.2.2.3 Imagery-Differenzial -- 2.2.2.4 Rangordnung -- 2.2.2.5 Paarvergleich -- 2.2.3 Subjektive Fremdeinstufung -- 2.2.3.1 Indexbildung -- 2.2.3.2 Konstantsummenskala -- 2.2.4 Objektive Single item-Fremdeinstufung -- 2.2.4.1 Likert-Skala -- 2.2.4.2 Thurstone-Skala -- 2.2.4.3 Coombs-Skala -- 2.2.4.4 Guttman-Skala -- 2.2.5 Objektive Multi item-Fremdeinstufung -- 2.2.5.1 Semantisches Differenzial -- 2.2.5.2 Polaritätenprofil -- 2.2.5.3 Fishbein-Skala -- 2.2.5.4 Trommsdorff-Skala -- 3. Univariate Häufigkeitsanalyse -- 3.1 Lokalisationsparameter -- 3.2 Dispersionsparameter -- 3.3 Formparameter -- 3.4 Konzentrationsparameter -- 4. Bivariate Dependenzanalyse -- 4.1 Regressionsanalyse -- 4.1.1 Vorgehensweise -- 4.1.2 Ausprägungen -- 4.2 Kontingenztafel -- 5. Bivariate Interdependenzanalyse -- 5.1 Korrelationsanalyse -- 5.1.1 Vorgehensweise -- 5.1.2 Ausprägungen -- 5.2 Kreuztabellierung -- 6. Multivariate Dependenzanalyse -- 6.1 Varianzanalyse -- 6.1.1 Vorgehensweise -- 6.1.2 Ausprägungen -- 6.2 Diskriminanzanalyse -- 6.2.1 Vorgehensweise -- 6.2.2 Ausprägungen -- 6.3 Kontrastgruppenanalyse -- 6.3.1 Vorgehensweise -- 6.3.2 Ausprägungen -- 6.4 Kausalanalyse -- 6.4.1 Aufgabenstellung -- 6.4.2 Varianten -- 7. Multivariate Interdependenzanalyse -- 7.1 Faktorenanalyse -- 7.1.1 Vorgehensweise -- 7.1.2 Einsatzprobleme -- 7.2 Cluster-Analyse -- 7.2.1 Vorgehensweise -- 7.2.2 Hierarchische Verfahren -- 7.2.3 Partitionierende Verfahren -- 7.3 Multidimensionale Skalierung -- 7.3.1 Vorgehensweise -- 7.3.2 Metrische multidimensionale Skalierung -- 7.3.3 Nichtmetrische multidimensionale Skalierung -- 7.4 Präferenzanalyse -- 7.4.1 Aufgabenstellung -- 7.4.2 Ausgestaltungen -- 8. Datendarstellung , 8.1 Datensichtung -- 8.2 Datenverdichtung -- 8.3 Ergebnisreporting -- 8.4 Ergebnisinterpretation -- Kapitel VI: Absatzprognose -- 1. Prognosearten -- 1.1 Inhalt und Ablauf -- 1.2 Einteilungen -- 2. Prognoseverfahren -- 2.1 Intuitive Prognose -- 2.1.1 Naive Verfahren -- 2.1.2 Prognostische Befragung -- 2.1.3 Delphi-Methode -- 2.1.4 Szenario-Technik -- 2.1.5 Weitere qualitative Verfahren -- 2.2 Systematische Prognose -- 2.3 Formale Prognoseverfahren -- 2.3.1 Kurzfristige Prognose -- 2.3.1.1 Durchschnittsberechnung -- 2.3.1.2 Glättungsberechnung -- 2.3.2 Langfristige Prognose -- 2.3.2.1 Trendberechnung -- 2.3.2.2 Sättigungsfunktion -- 2.4 Kausale Prognoseverfahren -- 2.4.1 Multivariate statistische Methoden -- 2.4.2 Indikatorverfahren -- 2.4.3 Komplexe Verfahren -- 3. Mikroökonomische Prognoseansätze -- 3.1 Globalanalytische Modelle -- 3.1.1 Markenwahlmodelle -- 3.1.1.1 Markoff-Ketten -- 3.1.1.2 Lerntheoretisches Modell -- 3.1.1.3 Kaufneigungsmodell -- 3.1.2 Kaufeintrittsmodelle -- 3.1.2.1 Durchdringungsmodelle -- 3.1.2.2 Wiederkaufmodelle -- 3.1.3 Simulationsmodelle -- 3.2 Detailanalytische Modelle -- 4. Grenzen der Prognose -- 5. Präventionssysteme -- 5.1 Generationen -- 5.2 Beobachtungsbereiche -- Kapitel VII: Marktinformationen -- 1. Marktordnung -- 1.1 Marktformen -- 1.1.1 Morphologische Grundformen -- 1.1.2 Marktruhephänomen -- 1.1.3 Präferenzspielraum -- 1.2 Preis-Absatz-Funktion -- 2. Marktumfeldanalysen -- 3. Marktlebenszyklus -- 4. Marktsegmentierung -- 5. Marktzielgruppen -- 5.1 B-t-c-Adressierung -- 5.2 B-t-b-Adressierung -- 6. Positionierung -- 6.1 Stufen -- 6.2 Verfahrenswahl -- 6.3 Positionsoptionen -- 7. Stakeholder-Analyse -- Kapitel VIII: Wettbewerbsinformationen -- 1. Mitbewerbsforschung -- 1.1 Strategisches Geschäftsfeld -- 1.2 Strategische Gruppe -- 1.3 Konkurrenzumfeld -- 1.3.1 Recherchetechniken -- 1.3.2 Distant profiling , 1.4 Konkurrentenstruktur

Additional Edition: Print version: Pepels, Werner Handbuch Modernes Marktforschungs-Management. Berlin : Duncker & Humblot,c2022 ISBN 9783428186723

Keywords: Electronic books.

URL: https://ebookcentral.proquest.com/lib/th-brandenburg/detail.action?docID=7175064

UID:

Format: 1 Online-Ressource (264 pages)

Edition: 1st ed

ISBN: 9798216170778

Series Statement: Contemporary World Issues

Content: This book provides an accessible resource for understanding the world behind the advertising jingles and Super Bowl commercials and digital algorithms. Advertising has become a ubiquitous force in American life, penetrating almost every aspect of our daily routines. Additionally, as technology has evolved throughout American history, so too has advertising proliferated as media has become increasingly sophisticated and ever-present, whether it takes the form of algorithms governing your social media feed, television commercials, paid influencers, or stadiums branded with the names of corporate sponsors/owners. This authoritative one-stop resource provides a rich overview of the evolution and present state of advertising in all its forms, as well as the multitude of connected issues-data collection, privacy, consumerism, technology, and others-regarding advertising and its role as both a shaper and reflector of American culture. It surveys various advertising media, discusses the social and cultural contexts in which it is consumed, and highlights key moments in the history of advertising in the United States. In addition, the book is supplemented with carefully curated primary sources, personal essays, a glossary of advertising terms, and other resources to provide readers with a full picture of advertising as both an industry and a shaper of American culture

Note: Preface 1: Background and History Introduction Advertising in Colonial America The Rise of Newspapers and Print Advertising The Emergence of Broadcast Advertising: Radio and Television The "Creative Revolution" of the 1960s Digital Advertising: Internet and Mobile Advertising in the 21st Century Conclusion References 2: Problems, Controversies, and Solutions Introduction Societal Problems and Issues - Funhouse Mirror or Window: How Advertising Informs Audience Views on the World - Advertising to Children - Selling "Vice" - Sex, Nudity, and Advertising Race, Racism, and Representation in Advertising Structural and Environmental Issues Legal and Ethical Issues Proposed Solutions - Regulations and Regulatory Bodies - Consumer Impact - Issue Advocacy - Diversity in Advertising Agencies Conclusion References 3: Perspectives Introduction Mentorship in Advertising Odun Ishola Who Cares about Advertising? Mark Szczepanik Creativity in Advertising. What Is It and Who Needs It? Michael Devlin The Power of Influencers Andy Lovrak Concert Advertising Trends for 2023 and Beyond Evan Bailey Balancing the Power Struggle between Data Privacy and Data Regulation Beth Egan The Importance of Multilingualism Carlos Mojica Depictions of Internationals in Media and Advertising: Shaping Mindsets and Influencing Behaviors Navjot Grewal 4: Profiles Introduction The Nineteenth Century: Legitimizing and Professionalizing Advertising in America - P.T. Barnum (1810-1891) - James (J.) Walter Thompson (1847-1928) - Francis Wayland Ayer (1848-1923) - Claude C. Hopkins (1866-1932) - Madam C.J. Walker (1867-1919) - Helen Lansdowne Resor (1886-1964) - Leo Burnett (1891-1971) The Twentieth Century: A New Age in American Advertising - David Ogilvy (1911-1999) - Howard Luck Gossage (1917-1969) - Phyllis Robinson (1921-2010) - Mary Wells Lawrence (1928- ) - Tom Burrell (1939- ) The Twenty-First Century: Embracing Diversity and Digital - Linda Kaplan Thaler (c. 1951- ) - Louis Carr (1956- ) - Luis Miguel Messianu (c. 1958- ) - Antonio Lucio (c. 1960- ) - Bernice Chao (c. 1985- ) Industry Organizations - Ad Council - American Advertising Federation (AAF) - American Association of Advertising Agencies (4A's) References 5: Data and Documents Introduction Data Understanding the Industry § Figure 5.1 Advertising Expenditures § Table 5.1 U.S. Biggest Advertisers § Figure 5.2 Social Media Usage by Platform § Figure 5.3 Facebook Usage § Figure 5.4 TikTok Usage Industry Trends § Figure 5.5 FTC Influencers § Figure 5.6 Digital Trends/Focus on Sustainability § Figure 5.7 Facebook Privacy Documents - Document 5.1: Testimony from Frances Haugen, Facebook Whistleblower (October 4, 2021) - Document 5.2: Senator Blumenthal's Opening Statement (December 9, 2021) - Document 5.3: Instagram Response by Adam Mosseri (December 9, 2021) - Document 5.4: Policy Implications (Eckles Testimony, December 9, 2021) - Document 5.5: Testimony from Jessica J. Gonzalez, co-CEO of Free Press Action (December 9, 2021) - Document 5.6: Central Hudson Test (Supreme Court Decision) References 6: Resources Introduction Advertising History Creative Strategy, Tactics, and Execution Business and Strategy Brand Building Understanding Consumers Diversity in Advertising Traditional Media Digital, Social, and Mobile Media Ethics in Advertising Critiques and Culture Industry Insights Research, Databases, Archives, and Tools 7: Chronology Glossary Index About the Author Index , Barrierefreier Inhalt: Compliant with Level AA of the Web Content Accessibility Guidelines. Content is displayed as HTML full text which can easily be resized or read with assistive technology, with mark-up that allows screen readers and keyboard-only users to navigate easily

Language: English

DOI: 10.5040/9798216170778

URL: lizenzpflichtig