Kooperativer Bibliotheksverbund

UID:

Format: 1 Online-Ressource (xvi, 272 Seiten) , ill

ISBN: 9781784415815

Series Statement: Developments in corporate governance and responsibility v. 7

Content: Over the past half century, corporate social responsibility has become an important concept in management, marketing and communication literature. In the past twenty years a visible shift has been made into what was written about CSR: a move away from the financial benefits derived from such activities towards reputational impact, stakeholder relationships and communication with a wide range of audiences being note. With social and digital media reshaping the way in which business is conducted, and with the number of companies embracing the new social medium for their marketing and communication programmers, this book re-examines CSR practices from a digital perspective. In doing so, it revisits some of the theoretical discussions about CSR while inquiring whether and how CSR can be applied online. This book examines key conceptual insights about corporate social responsibility and digital and social media, and explores best practices for online CSR. In this way, the volume explores the impact and influence of the new â〉〉socialâ on responsibility and its feasibility, measurability and success in a boundary-less world

Note: Includes index , Introduction to corporate social responsibility in the digital age -- Schrodinger's cat in Facebook : a Lacanian perspective / David Crowther, Shahla Seifi -- The rhetorical citizenship of corporations in the digital age / Elisabeth Hoff-Clausen, Øyvind Ihlen -- Dear brands of the world : CSR and the social media / Massimiliano Di Bitetto, Salvatore Pettineo, Paolo D'Anselmi -- Classifying social causes derived from the communication of CSR initiatives online : a theoretical and practical approach / Mihai Ioan Rosca, Andrei Claudiu Sarau, Andreea-Angela Vontea -- How activists shape CSR : insights from internet contagion and contingency theories / W. Timothy Coombs, Sherry J. Holladay -- CSR and new battle lines in online PR war : a case study of the energy sector and its discontents / David McQueen -- Two minute drill : video games and social media to advance CSR / W. Timothy Coombs, Sherry J. Holladay -- Communicating CSR on social media : the case of Pfizer's social media communications in Europe / Ana Adi, Georgiana Grigore -- Using social media for CSR Communication and engaging stakeholders / Imran Ali, Ana Jiménez-Zarco, Marta Bicho -- A synoptic research overview of CSR amongst Romanian managers / Dumitru Bortun -- CSR and social media : could online repositories become regulatory tools for CSR related activities reporting? / Camelia Crisan, Alexandra Zbuchea -- Digital reflections of pharmaceutical companies and their CSR communication strategies / Georgiana Grigore, Ana Adi, Anastasios Theofilou -- CSR Online and in real terms : a critical analysis of controversial sectors in Hungary / György Pataki, Richárd Szántó, Réka Matolay

Language: English

DOI: 10.1108/S2043-052320157

URL: Volltext  (URL des Erstveröffentlichers)

URL: lizenzpflichtig

URL: lizenzpflichtig

UID:

Format: 1 online resource (vii, 352 pages) : , illustrations

ISBN: 9781351015202 , 1351015206 , 9781351015233 , 1351015230 , 9781351015226 , 1351015222 , 9781351015219 , 1351015214

Content: "Reimagining Communication: Action investigates the practical implications of communication as a cultural industry, media ecology, and a complex social activity integral to all domains of life. The Reimagining Communication series develops a new information architecture for the field of communications studies, grounded in its interdisciplinary origins and looking ahead to emerging trends as researchers take into account new media technologies and their impacts on society and culture. A diverse body of contributions in this unique interdisciplinary resource explore communication as a form of action within a mix of social, cultural, political, and economic contexts. They emphasize the continuously expanding horizons of the field by engaging with the latest trends in practical inquiry within communication studies. Reflecting on the truly diverse implications of communicative processes and representations, Reimagining Communication: Action covers key practical developments of concern to the field. It integrates diverse theoretical and practice-based perspectives to emphasize the purpose and significance of communication to human experience at individual and social levels in a uniquely accessible and engaging way. This is an essential introductory text for advanced undergraduate and graduate students and scholars of communication, broadcast media, and interactive technologies, with an interdisciplinary focus and an emphasis on the integration of new technologies"--

Note: Reimagining activism as combative / Billie Murray -- Mobile phones use in an Arab context : blending modernity and tradition / Mustafa Taha -- Government policy, communication and (affective) governmentality / Carl Jon Way Ng -- Data ethics : a survey of key debates and essential principles / Joe Cruz and Patrick Lee Plaisance -- Encryption and hacking : cyphers, hacks and attacks on the digital frontier / Jan H. Samoriski -- A critical re-visioning of networked power in photojournalism praxis / Tara-Lynne Pixley -- White noise, mixed signals, strategic chaos, and the roar of the bewildered herd / Brian Gorman -- Transmedia / Raul Rodríguez-Ferrándiz -- Machine translation, language learning and the 'knowledge economy' : from economic discourses to education in action / Vanessa Enríquez Raído, Marina Sánchez Torrón -- Design / Rune Pettersson, Maria D. Avgerinou -- Media production in the age of internet media : digitisation, mediation, co-creation / Hart Cohen -- An economic, social and cultural approach to prosumption : music and sound as parodic tools on YouTube meme videos / Candelaria Sánchez Olmos, Eduardo Viñuela -- Collaboration models in online fiction-writing communities / Alan Tapscott, Joaquim Colàs, Josep Blat -- Culture industries / Derek Johnson -- Reimagining digital humanities : today's trends, tomorrow's promises / Amanda C. R. Clark -- Cochlear implants and sign language in Australia : why the deaf community must embrace nonsigning implant recipients / Belinda Barnet, Rachael McDonald, Simone Taffe, Jordy Kaufman -- Familiar avenues and paths less traveled : reimagining organizational crisis communication / Timothy Coombs -- Cyber war and militarization of communication / Oswelled Ureke -- Invitations to participation : how immersive presentations and emotional displays promote political involvement / Erik P. Bucy.

Additional Edition: Print version: Reimagining communication Abingdon, Oxon ; New York, NY : Routledge, 2020. ISBN 9781138499041

Language: English

Subjects: General works

Keywords: Electronic books. ; Electronic books. ; Electronic books

URL: https://www.taylorfrancis.com/books/9781351015233

URL: Volltext  (URL des Erstveröffentlichers)

URL: lizenzpflichtig

URL: lizenzpflichtig

UID:

Format: xix,185 Seiten.

ISBN: 978-1-138-84116-1

Series Statement: Routledge new directions in public relations and communication research

Additional Edition: Erscheint auch als Online-Ausgabe ISBN 978-1-315-73241-1

Language: English

Subjects: Economics , General works

Keywords: Kommunikation ; Social Media ; Demokratie ; Aufsatzsammlung ; Aufsatzsammlung ; Aufsatzsammlung

URL: http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028246755&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

URL: http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028246755&sequence=000002&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA

URL: http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028246755&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

URL: http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028246755&sequence=000002&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA

UID:

Format: 1 online resource (xvi, 272 p.) : , ill.

ISBN: 9781784415815 (electronic bk.) :

Series Statement: Developments in corporate governance and responsibility, v. 7

Content: Over the past half century, corporate social responsibility has become an important concept in management, marketing and communication literature. In the past twenty years a visible shift has been made into what was written about CSR: a move away from the financial benefits derived from such activities towards reputational impact, stakeholder relationships and communication with a wide range of audiences being note. With social and digital media reshaping the way in which business is conducted, and with the number of companies embracing the new social medium for their marketing and communication programmers, this book re-examines CSR practices from a digital perspective. In doing so, it revisits some of the theoretical discussions about CSR while inquiring whether and how CSR can be applied online. This book examines key conceptual insights about corporate social responsibility and digital and social media, and explores best practices for online CSR. In this way, the volume explores the impact and influence of the new âsocialâ on responsibility and its feasibility, measurability and success in a boundary-less world.

Note: Includes index. , Introduction to corporate social responsibility in the digital age -- Schrodinger's cat in Facebook : a Lacanian perspective / David Crowther, Shahla Seifi -- The rhetorical citizenship of corporations in the digital age / Elisabeth Hoff-Clausen, Øyvind Ihlen -- Dear brands of the world : CSR and the social media / Massimiliano Di Bitetto, Salvatore Pettineo, Paolo D'Anselmi -- Classifying social causes derived from the communication of CSR initiatives online : a theoretical and practical approach / Mihai Ioan Rosca, Andrei Claudiu Sarau, Andreea-Angela Vontea -- How activists shape CSR : insights from internet contagion and contingency theories / W. Timothy Coombs, Sherry J. Holladay -- CSR and new battle lines in online PR war : a case study of the energy sector and its discontents / David McQueen -- Two minute drill : video games and social media to advance CSR / W. Timothy Coombs, Sherry J. Holladay -- Communicating CSR on social media : the case of Pfizer's social media communications in Europe / Ana Adi, Georgiana Grigore -- Using social media for CSR Communication and engaging stakeholders / Imran Ali, Ana Jiménez-Zarco, Marta Bicho -- A synoptic research overview of CSR amongst Romanian managers / Dumitru Bortun -- CSR and social media : could online repositories become regulatory tools for CSR related activities reporting? / Camelia Crisan, Alexandra Zbuchea -- Digital reflections of pharmaceutical companies and their CSR communication strategies / Georgiana Grigore, Ana Adi, Anastasios Theofilou -- CSR Online and in real terms : a critical analysis of controversial sectors in Hungary / György Pataki, Richárd Szántó, Réka Matolay.

Additional Edition: ISBN 9781784415822

Language: English

Subjects: Economics

Keywords: Aufsatzsammlung

URL: https://www.emerald.com/insight/publication/doi/10.1108/S2043-052320157

URL: http://www.emeraldinsight.com/2043-0523/7

UID:

Format: 1 online resource.

ISBN: 9780429330650 , 0429330650 , 9781000328400 , 1000328406 , 9781000328509 , 1000328503 , 9781000328455 , 1000328457

Series Statement: Routledge Research in Public Relations

Content: "Advancing Crisis Communication Effectiveness shows how crisis communication plans and efforts for complex and challenging issues benefit when academic perspectives are connected with practitioner experiences. This book brings crisis and public relations scholars together with practicing professionals to integrate academic theories and research with the knowledge and lessons learned on the frontlines of crisis communication and management. This book illustrates how having insights and observations from both leading crisis communication scholars and professionals strengthens crisis management and communication strategies, plans, and coordination. Chapters co-authored by leading scholars and professionals highlight how academic theories and research can inform crisis management and response - and how practitioners can utilize, inform, and strengthen academic theories and research. For each topic area covered, examples and applications are provided that show how integrating public relations scholarship with practice can advance crisis communication effectiveness. This book represents a unique and timely contribution to the field of crisis management and communication. It will be an important resource for public relations and crisis management and communication scholars, educators, professionals, consultants, and graduate students"--

Note: Complex and challenging crises : a call for solutions / Bryan H. Reber, C. Richard Yarbrough, Glen Nowak, & Yan Jin -- The evolving complexity of crisis issues : the role of crisis history / LaShonda L. Eaddy & Shelley Spector -- Corporate crises : sticky crises and corporations / W. Timothy Coombs, Sherry J. Holladay, & Rick White -- Connected in crisis : how nonprofit organizations can respond and refocus / Hilary Fussell Sisco & Mark McMullen -- Media relations for government/public affairs crises : ethical and unethical components of scandal and spin / David E. Clementson, Joseph Watson Jr., & Michael Greenwell -- A promising but difficult domain : complex health-related crises and academic-professional collaboration / Glen Nowak & Michael Greenwell -- Disaster and emergency crisis management communication / Robert L. Heath, J. Suzanne Horsley, Greg Guest, & Chris Glazier -- Managing misinformation and conflicting information : a framework for understanding misinformation and rumor / Lucinda Austin, Toni van der Meer, Yen-I Lee, & Jim Spangler -- Technology and social media : challenges and opportunities for effective crisis and risk communication / Deanna D. Sellnow, Lucinda Austin, & Ciro Dias Reis -- Law and (lack of) order in complex crises / Joseph Watson, Jr., James D. Firth, & Jonathan Peters -- Situational crisis communication theory (SCCT) and application in dealing with complex, challenging, and recurring crises / W. Timothy Coombs, Sherry J. Holladay, & Karen L. White -- Managing complexity : insights from the contingency theory of strategic conflict management / Yan Jin, Augustine Pang, Glen T. Cameron, Sungsu Kim, & Leonard (Len) A. Pagano, Jr. -- Calming giants in the earth : the internalization, distribution, explanation and action (IDEA) model as strategic communication in crises with competing narratives / Timothy L. Sellnow, Deanna D. Sellnow, & Ciro Dias Reis -- The social-mediated crisis communication (SMCC) model : identifying the next frontier / Brooke Fisher Liu, Yan Jin, Lucinda Austin, Erica Kuligowski, & Camila Espina Young -- The future of collaborative crisis research / Yan Jin, Matthew O'Conner, Bryan H. Reber, & Glen Nowak.

Additional Edition: Print version: Advancing crisis communication effectiveness New York, NY : Routledge, 2021. ISBN 9780367353179

Language: English

Keywords: Electronic books. ; Electronic books.

URL: https://www.taylorfrancis.com/books/9780429330650

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UID:

Format: 1 Online-Ressource (560 Seiten)

ISBN: 9781800883284

Series Statement: Elgar encyclopedias in business and management series

Content: Contents: Preface -- Academic history of sport management / Alan S. Kornspan -- Accreditation / Heather Alderman -- Activation / Jonathan J. Benedek -- Active aging / Richard Keith Wright -- Activism / Elizabeth A. Gregg -- Adaptive sport / Joshua R. Pate -- Advertising / Minkyo Lee -- Agency / Charles Mountifield and Stirling Sharpe -- Agenda setting / Evan Frederick Agents / Charles Mountifield and Stirling Sharpe -- Aging and sport / Amy Chan Hyung Kim -- Alternative sports / Sehwan Kim and Jepkorir Rose Chepyator-Thomson -- Amateur sport / Ary Jose Rocco Junior -- Amateur sport athlete development / Thordis Gisladottir and Patrick A. Reid -- Ambush marketing / John Grady -- Americans with disabilities act / Joshua R. Pate -- Analytics / N. David Pifer -- Antitrust / Mark S. Nagel -- Apps / Troy T. Zhao and James J. Zhang -- Arbitration / Michael Fraina -- Associations / Alan S. Kornspan -- Athlete branding / Antonio S. Williams and Zack P. Pedersen -- Athlete development / Sarah E. Stokowski -- Athlete representation / Jörg Krieger and Austin Duckworth -- Athletic conferences / David Zinn -- Athletic director / Eric Forsyth -- Atmospherics / Jason W. Lee -- Attendance / Payam Ansari and Dominik Schreyer -- Audience / Tang Tang -- Automated sports journalism / Jessica Kunert and Sam Duncan -- Barriers / Darby Taylor and Patrick A. Reid -- Benchmarking / James Moore -- Betting / Arif Yüce -- Bias / Tomika Ferguson and Vanessa Moore -- Blogging / Dustin Hahn -- Boosters / Sandra Shawver -- Bowl system / Annemarie Farrell and Rachel Madsen -- Brand marks / Zack P. Pedersen and Antonio S. Williams -- Branding / Jason W. Lee -- Broadcasting / Valerie Bonnet -- Cannabis and sport / Tywan G. Martin and Mike James -- Cause-related marketing / Keevan Statz -- Celebrity / Timothy Robeers -- Centrality / Jeremy J. Foreman -- Civic engagement / Alex Gang and Eunah Jo -- Cloud computing / Philip F. Estes -- Club system / Katja Sonkeng and Jepkorir Rose -- Chepyator-thomson -- Collective bargaining agreement / Farah J. Ishaq -- Collegiate sport governance / Brian Hofman -- Commercialization / Tomasz Taraszkiewicz and Julia Ziółkowska -- Commissioner / Ryan Vooris -- Communication / Chris Galloway and Trish Bradbury -- Communication literacy / Hamid Ghasemi -- Community relations / Brody J. Ruihley -- Community sport management / Troy Carlton and Aryn Dorr -- Competencies / Trish Bradbury and Chris Galloway -- Competitive balance / Bradley J. Baker -- Compliance / Thordis Gisladottir and Patrick A. Reid -- Concessions / Mark A. Slavich -- Consumer behavior / Kevin K. Byon -- Content analysis / Laura M. Hatfield -- Contracts / Ted Curtis -- Convention and visitors' bureaus / Daniel Ballou -- Corporate communication / Karen L. Hartman -- Corporate social responsibility / Ju Young Lee -- Corruption / Eddie T. C. Lam -- Creativity / Kasey Symons -- Crisis communication / Frauke Hachtmann -- Crisis management / Chris Galloway and Trish Bradbury -- Critical race theory / Jonathan E. Howe -- Critical theory / Shannon Jolly and Jepkorir Rose Chepyator-Thomson -- Crowd management / Wooyoung (William) Jang -- Cultural awareness / Jaime Orejan -- Culture / Peyton J. Stensland -- Curriculum / Chad Witkemper -- Customer lifetime value / Sandra Shawver -- Customer relationship marketing / Jennifer Y. Mak -- Customer service / Kevin P. Cattani -- Data / Wanyong Choi -- Data collection / Sangchul Park -- Data management / Yilun Zhou and Sarah Heck -- Decision-making / Jessica R. Braunstein-Minkove -- Demographics / Eddie T. C. Lam -- Design thinking / Greg Joachim -- Diffusion of innovations / Jung Woo Lee -- Diplomacy / Brennan K. Berg -- Disability in sport / Joshua R. Pate -- Discrimination / Nicolas Delorme -- Distant fans / Haozhou Pu -- Diversification / Sascha L. Schmidt and Johannes Fühner -- Diversity / Cara Holdsclaw -- Documentaries and films / Devin Anderson and Demetrius Pearson -- Doping / Byron O. Juma and Jules Woolf -- Draft / Sean Seiler and Jepkorir Rose Chepyator-Thomson -- Drug testing / Jörg Krieger and April Henning -- Ecology / Madeleine Orr -- Economic impact / Ryan Brewer -- Economics / Ary Jose Rocco Junior -- Electronic gaming / David P. Hedlund -- Emotional intelligence / Kevin P. Cattani -- Employability / Kimberly J. Bodey and Chad Witkemper -- Endorsement / Jessica R. Braunstein-Minkove -- Entrepreneurship / Robert Case -- E-sports / David P. Hedlund -- Ethics / Michael A. Ross -- Event experience / Mark A. Slavich -- Event impacts / Luke Potwarka -- Event management / Luke Mashburn -- Exercising sovereignty / Alisse Ali-Joseph and Natalie M. Welch -- Experimental research / Sean Pradhan -- Extreme sports / Rocco P. Porreca -- Facility management / Luke Mashburn -- Family and sport / Hope Grame-Zeller -- Fan activism / Alex Gang and Juho Park -- Fan avidity / Cheri L. Bradish -- Fan identification / Ilan Tamir -- Fantasy sports / Braden Norris -- Festival and event impact / Grzegorz Kwiatkowski and Ewa Malchrowicz-Mośko -- Fiction / Kasey Symons -- Finance / Dylan Williams -- Fitness management / Anne L. DeMartini -- Focus groups / Ashley Bowers and Myia Graves -- Foreign players / Darby Taylor and Patrick A. Reid -- Framing / Evan Frederick -- Free agency / Ted Curtis -- Game theory / Bradley J. Baker -- Gender / Lucie Schoch -- Gender equality / Lucie Schoch -- Gender imprinting / Thordis Gisladottir and Patrick A. Reid -- Geography / Gidon Jakar -- Globalization / Yilun Zhou and Sarah Heck -- Glocalization / John Harris -- Golf management / Tim Breitbarth and Geoff Dickson -- Governance / Eddie T. C. Lam -- Grassroots / Stirling Sharpe and Charles -- Mountifield grounded theory / Frauke Hachtmann -- Groupthink / Sabrina Reed and Hailey Daehnke -- Growth hacking / Jan Boehmer -- Guest service / Lance C. Hatfield -- Hallmark sports events / Richard Keith Wright -- Hazing / Brian Crow -- Hegemony / Luca Bifulco -- Hidden disabilities / Samantha Roberts -- Historically black colleges and universities / Lawrence Julius Hanks II -- History of sport management / Alan S. Kornspan -- Hospitality / Luiza Ossowska and Dorota Janiszewska -- Human-centered design / David Pierce and Erica Shonkwiler -- Human resource management / Stirling Sharpe and Charles Mountifield -- Human rights / Alex Gang and Colton T. Ames -- Inclusivity / Cara Holdsclaw -- Indigenous sport / Natalie M. Welch and Alisse Ali-Joseph -- Industry / Julia Ziółkowska and Tomasz Taraszkiewicz -- Influencer marketing / Jessica R. Braunstein-Minkove -- Informatics / Hallie Murray -- Information and communication technology / Hansol Hwang and Hyejoo Yang -- Innovation / Natalie L. Smith -- Institutional logics / Richard M. Southall -- Integrated marketing communication / Jan Boehmer -- Intellectual property / Sungho Cho -- Intercollegiate athletics / Kathryn Shea -- International sport management / Samantha Roberts -- Internships / Jonathan J. Benedek -- Interpersonal skills / Hamid Ghasemi and Braden Norris -- Interscholastic athletics / Scott Grant -- Interviewing / Yair Galily -- Nostalgia / Mark A. Slavich -- Online communication networks / Juha Yoon -- Organizational behavior / Cassandra Coble -- Organizational justice / Claudia Benavides-Espinoza -- Organizational networks / Hagen Wäsche -- Organizational socialization / Gregory A. Cranmer -- Organizational structure / Zachary Evans -- Organizational theory / Ary Jose Rocco Junior -- Outsourcing / Ashley Bowers -- Pandemic / Jörg-Uwe Nieland and Daniel Nölleke -- Parasocial / Bradley J. Baker -- Parenting and sport / Hope Grame-Zeller -- Pedagogy / Chad Witkemper -- Performance management / Kimberly J. Bodey and Chad Witkemper -- Performing sport politics / Trygve B. Broch -- Phenomenology / Joshua D. Vadeboncoeur -- Philanthropy / Elisabeth Erickson -- Philosophy / Rocco P. Porreca -- Podcasts / Tyler Ratts and Jonathan J. Benedek -- Policy / Brennan K. Berg -- Politics / Anthony Weems -- Positions / Jillian McNiff Villemaire -- Positive psychology / Angela Robles and Paul Saville -- Pricing / Jennifer Y. Mak -- Product / Arif Yüce -- Professional sport / Kristi Sweeney -- Program management / Ashley Bowers and Jill Sharp -- Promotion mix / Eddie T. C. Lam -- Psychographics / Brandon J. Pottebaum and Beth A. Cianfrone -- Psychology / Angela Robles and Paul Saville -- Public health / Amy Chan Hyung Kim -- Public relations / Brody J. Ruihley -- Qualitative research / Robbie Matz -- Quantitative research / Tang Tang -- Racism / Cara Holdsclaw -- Radio / Hans C. Schmidt -- Real estate development / Judith Grant Long -- Recreation management / Martin Barrett -- Recruiting / Karlee A. Posteher -- Referee management / Jacob K. Tingle -- Reflexivity / Joshua D. Vadeboncoeur -- Relationship marketing / Rebecca M. Achen and Gashaw Abeza -- Religion / Michał Mazurkiewicz -- Reputation management / Chris Galloway and Trish Bradbury -- Research methods / Gashaw Abeza and Vinu Selvaratnam -- Retail / Luke L. Mao.

Content: Return on investment / Natalie Bunch and Beth A. Cianfrone -- Revenue sharing / Ryan Spalding -- Risk management / Michael A. Ross and Heath Hooper -- Rooney Rule / Jeremy J. Foreman -- Salary caps / Hayden Coombs and Braden Bagley -- Sales / Alex Stoikos -- Sanctioning / Meungguk Park -- Scale development / Kevin K. Byon -- Security management / Janet M. Howes -- Segmentation / Zack P. Pedersen and Antonio S. Williams -- Self-presentation / Bo Li -- Semiotics / Jung Woo Lee -- Serious leisure / Richard Keith Wright -- Service / Hannah Huiyuan Bo and James -- J. Zhang Service quality / Jennifer Y. Mak -- Sexism / Cara Lucia -- Sexual abuse / Brian Hofman -- Sexual harassment / Brian Hofman -- Sexual orientation / Anna Baeth -- Signage / Jillian McNiff Villemaire -- Significant others and sport / Hope Grame-Zeller -- Social capital / Alex Gang and Eunah Jo -- Social class / Luca Bifulco -- Social cognitive theory / Ashley Bowers and Keri Larsen -- Social identity theory / Jackson Sears and Beth A. Cianfrone -- Social justice / Kelly Brummett and Antonio S. Williams -- Social learning theory / Chenelle Kruger Goyen and Jepkorir Rose Chepyator-Thomson -- Social media / Jimmy Sanderson -- Social network analysis / Hagen Wäsche -- Socialization / Lucie Schoch -- Sociology / Elisabeth Erickson -- Soft power / Alex Gang and Colton T. Ames -- Sponsorship / T. Bettina Cornwell -- Sponsorship evaluation / Norm O'Reilly -- Sports commissions / Cheri L. Bradish -- Sports information / Kyungun (Ryan) Kim and Woo-Young Lee -- Sportscape / Jason W. Lee -- Stacking / Steve Jackson -- Statistics / Dustin Hahn -- Storytelling / Tim Breitbarth and Sam Duncan -- Strategic communication / Mark Dottori and Alex Sévigny -- Strategic management / Jeremy J. Foreman -- Strategic Sport Communication Model / Mark Dottori and Alex Sévigny -- Streaming / Sarah Wymer -- Structural equation modeling / Kevin K. Byon -- Student-athlete / Karlee A. Posteher -- Supporters club / Sandra Shawver -- Survey research / Sangchul Park -- Sustainability / Stavros Triantafyllidis -- SWOT analysis / Trish Bradbury and Chris Galloway -- Tailgating / Andy Gillentine -- Talent acquisition / Abdulsamad Olajide Yusuf and Oladele Isiaka Oladipo -- Talent evaluation / Abdulsamad Olajide Yusuf and Oladele Isiaka Oladipo -- Target market / Woo-Young Lee and Kyungun (Ryan) Kim -- Technology / Cheri L. Bradish -- Ticket markets / Olzhas Taniyev -- Ticketing / Emily M. Newell -- Title IX / Brian Hofman -- Tourism / Kelsey Slater -- Trade publications / Kimberly J. Bodey and Chad Witkemper -- Tragedy / Brian Hofman -- Urbanism / Valerio della Sala -- Uses and gratifications / Warwick Reider and Bo Li -- Valuation / Ryan Brewer -- Violence / Dustin Hahn -- Virtual advertising / Arif Yüce -- Virtual collaboration software / Hallie Murray -- Vision / Michael Baptiste -- Volunteer management / Randall Griffiths -- Volunteer motivation / Stirling Sharpe and Charles Mountifield -- Wearable technologies and analytics / Lauren Burch -- Websites / Katja Sonkeng and Jepkorir Rose Chepyator-Thomson -- Women in sport / Darlene A. Kluka and Anneliese Goslin -- Word of mouth / Jinwook (Jason) Chung -- XReality / Andreas Hebbel-Seeger and Thomas Horky -- Youth sport development / Jeffrey R. Farr -- Youth sport management / Troy Carlton -- Index.

Content: "Bringing together preeminent international researchers, emerging scholars and practitioners, Paul M. Pedersen presents the comprehensive Encyclopedia of Sport Management, offering detailed entries for the critical concepts and topics in the field. This excellent resource contains 330 entries from 250 of the leading experts in sport management. The entries cover managerial, finance, marketing, technology, and organizational behavior topics, as well as communication, legal, historical, sociological, and strategy topics related to the sport industry. In addition, the Encyclopedia offers references and recommended reading for those looking for more information on the topics covered. An authoritative reference work, this is a must-read resource for students, instructors and professors in sport management"--

Note: Includes bibliographical references and index

Additional Edition: ISBN 9781800883277

Additional Edition: Erscheint auch als ISBN 9781800883277(hardback)

Language: English

Subjects: Sports Science

Keywords: Electronic books ; Aufsatzsammlung

DOI: 10.4337/9781800883284

URL: lizenzpflichtig

URL: lizenzpflichtig

URL: Volltext  (URL des Erstveröffentlichers)

UID:

Format: 1 Online-Ressource (xli, 756 Seiten) , Illustrationen, Diagramme

ISBN: 9780190932626 , 9780190932619

Note: Includes bibliographical references and index , Introduction to the Oxford Handbook of Digital Technology and Society: Terms, Domains, and Themes - Ronald E. Rice, Simeon J. Yates, Jordana Blejmar -- - Boundary Management and Communication Technologies - Marta E. Cecchinato, Anna L. Cox -- - The Changing Nature of Work in the Age of Intelligent Machines - Crispin Coombs, Donald Hislop, Stanimira Taneva, Sarah Barnard -- - ESRC Review: Communities and Identities - Simeon J. Yates, Jordana Blejmar, Bridgette Wessels, Claire Taylor -- - Workplace "Digital Culture" and the Uptake of Digital Solutions:Personal and Organizational Factors - Simeon J. Yates, Eleanor Lockley -- - ESRC Review: Citizenship and Politics - Simeon J. Yates, Bridgette Wessels, Paul Hepburn, Alexander Frame, Vishanth Weerakkody -- - Digital Ecology of Free Speech: Authenticity, Identity, and Self-Censorship - Yenn Lee, Alison Scott-Baumann -- - ESRC Review: Economy and Organizations , - Simeon J. Yates, Paul Hepburn, Ronald E. Rice, Bridgette Wessels, Elinor Carmi -- - ESRC Review: Data and Representation - Simeon J. Yates, Liz Robson, Ronald E. Rice, Elinor Carmi -- - Digital Citizenship in the Age of Datafication - Arne Hintz -- - Digitizing Cultural Complexity: Representing Rich Cultural Data in a Big Data Environment - Georgina Nugent-Folan, Jennifer Edmond -- - ESRC Review: Methodology - Simeon J. Yates, Iona C. Hine, Michael Pidd, Jerome Fuselier, Paul Watry -- - Motivations for Online Knowledge Sharing - Kristin Page Hocevar, Audrey N. Abeyta, Ronald E. Rice -- - ESRC Review: Governance and Security - Simeon J. Yates, Gerwyn Jones, William H. Dutton, Elinor Carmi -- - Governance and Accountability in Internet of Things (IoT) Networks - Naomi Jacobs, Peter Edwards, Caitlin D. Cottrill, Karen Salt -- - ESRC Review: Future Research on the Social, Organisational, and Personal Impacts of Automation: Findings from Two Expert Panels , - Simeon J. Yates, Jordana Blejmar -- - Conclusion: Cross-Cutting, Unique, and General Themes in the Handbook of Digital Technology and Society - Ronald E. Rice, Simeon J. Yates, Jordana Blejmar -- - Digital Engagement and Class: Economic, Social, and Cultural Capital in a Digital Age - Simeon J. Yates, Eleanor Lockley -- - ESRC Review: Health and Wellbeing - Simeon J. Yates, Leanne Townsend, Monica Whitty, Ronald E. Rice, Elinor Carmi -- - Computer-Mediated Communication and Mental Health: A Computational Scoping Review of an Interdisciplinary Field - Adrian Meier, Emese Domahidi, Elisabeth G unther -- - Digital Inclusion and Women's Health and Well-Being in Rural Communities - Sharon Wagg, Louise Cooke, Boyka Simeonova -- - Digital Technology for Older People: A Review of Recent Research - Helen Petrie, Jenny S. Darzentas -- - A Digital Nexus: Sustainable HCI and Domestic Resource Consumption - Nicola Green, Rob Comber, Sharron Kuznesof -- , - ESRC Review: Communication and Relationships - Simeon J. Yates, Rich Ling, Laura Robinson, Catherine Brooks, Adam Joinson, Monica Whitty, Elinor Carmi -- - Media Mastery by College Students: A Typology and Review - Ronald E. Rice, Nicole Zamanzadeh, Ingunn Hagen

Additional Edition: Erscheint auch als Druck-Ausgabe ISBN 978-0-19-093259-6

Language: English

Subjects: Engineering , Sociology

Keywords: Digitalisierung ; Gesellschaft ; Sozialwissenschaften ; Aufsatzsammlung

DOI: 10.1093/oxfordhb/9780190932596.001.0001

URL: Volltext  (URL des Erstveröffentlichers)

URL: lizenzpflichtig

UID:

Format: 1 online resource (xx, 579 pages).

ISBN: 9781119167525 , 1119167523 , 9781119167518 , 1119167515 , 9781119167600 , 1119167604

Series Statement: Handbooks in communication and media

Content: "Sets out to ground and orientate the student through a broad range of specially commissioned chapters, while also providing the more experienced scholar and teacher with a convenient and comprehensive overview of the latest trends and critical directions"--

Content: "A comprehensive volume that offers the most current thinking on the practice and theory of engagement With contributions from an international panel of leaders representing diverse academic and professional fields The Handbook of Communication Engagement brings together in one volume writings on both the theory and practice of engagementin todays organizations and societies. The expert contributors explore the philosophical, theoretical, and applied concepts of communication engagement as it pertains to building interaction and connections in a globalized, networked society. The Handbook of Communication Engagement is comprehensive in scope with case studies of engagement from various disciplines including public relations, marketing, advertising, employee relations, education, public diplomacy, and politics. The authors advance the current thinking in engagement theory, strategy, and practice and provide a review of foundational and emerging research in engagement topics. The Handbook of Communication Engagement is an important text that: Provides an overview of the foundations and philosophies of engagement Identifies the contexts of engagement relating to specific areas across government and corporations, including CSR, consumer, activism, diplomacy, digital, and social impact Includes examples of contemporary engagement practice Presents applications of engagement and technology Offers insights on the future directions of engagement The Handbook of Communication Engagement offers an essential reference for advanced undergraduate, graduate students, practitioners and scholars from communication, media, advertising, public relations, public policy, and public diplomacy areas. The volume contains a compendium of the writings on the most recent advances on the theory and practice of engagement."--

Note: Engagement as Communication / Kim A Johnston, Maureen Taylor -- Theoretical Foundations and Guiding Philosophies of Engagement. Toward a Theory of Social Engagement / Kim A Johnston -- How Fully Functioning Is Communication Engagement If Society Does Not Benefit? / Robert L Heath -- Philosophy and Ethics of Engagement / Petra Theunissen -- Dialogic Engagement / Anne Lane, Michael L Kent -- Modeling Antecedents of User Engagement / Heather L O'Brien, Jocelyn McKay -- Engaged Organizations. Toward a Cultural Ecology of Engagement / James Everett -- Reconceptualizing Public Relations in an Engaged Society / Maureen Taylor -- The Missing Half of Communication and Engagement / Jim Macnamara -- Corporate Social Responsibility and Engagement / Bree Hurst, Øyvind Ihlen -- Engaging Shareholder Activists / Nur Uysal -- Episodic and Relational Community Engagement / Kim A Johnston, Anne B Lane, Bree Hurst, Amanda Beatson -- Engagement in Conflict / Tyler R Harrison, Jessica Wendorf Muhamad -- Coworkership and Engaged Communicators / Mats Heide, Charlotte Simonsson -- Conceptualizing Strategic Engagement / Aimei Yang -- Engaged Networks and Communities. Engaging Partnerships / Marya L Doerfel -- Media Engagement in Networked Environments / Mohammad Yousuf -- Activist Stakeholders Challenging Organizations / W Timothy Coombs, Sherry J Holladay -- The Outcomes of Engagement in Activism Networks / Adam J Saffer -- Designing for Viable Futures / Marianella Chamorro-Koc, Glenda Amayo Caldwell -- Towards an Engaged World. Global Engagement / R S Zaharna -- Public Diplomacy as Co-constructed Discourses of Engagement / Alina Dolea -- Corporate Diplomacy as an Engagement Strategy of the Nonmarket Business Environment / Sarab Kochhar -- Habits of the Heart and Mind / Amanda K Kennedy, Erich J Sommerfeldt -- Political Engagement, Communication, and Democracy / Ian Somerville -- Deliberative Engagement and Wicked Problems / Paul Willis, Ralph Tench, David Devins -- "Changing Worlds" Through Intentional Dialogic Engagements / Kerrie Mackey-Smith, Grant Banfield -- Digital Influences on Engagement. From Advertising to Engagement / Edward C Malthouse, Bobby J Calder -- Emotional Engagement in a New Marketing Communication Environment / Sylvia Chan-Olmsted, Lisa-Charlotte Wolter -- Virtual Engagement / Lisa V Chewning -- Consumer Engagement in the Digital Era / Wolfgang Weitzl, Sabine Einwiller -- Consumer Engagement in Social Media in China / Yi-Ru Regina Chen -- The Role of Social Capital in Shaping Consumer Engagement within Online Brand Communities / Jana Lay-Hwa Bowden, Jodie Conduit, Linda D Hollebeek, Vilma Luoma-aho, Birgit Andrine Apenes Solem -- Engagement, Interactivity, and Diffusion of Innovations / Ruth Avidar -- New Media Challenges to the Theory and Practice of Communication Engagement / Greg Hearn, Caroline Wilson-Barnao, Natalie Collie -- Future Challenges for Engagement as Theory and Practice. Negative Engagement / Matias Lievonen, Vilma Luoma-aho, Jana Bowden -- Critical Perspectives of Engagement / Magda Pieczka.

Additional Edition: Print version: Johnston, Kim Amanda, 1965- Handbook of communication engagement. Hoboken : Wiley-Blackwell, 2018 ISBN 9781119167495

Language: English

Keywords: Electronic books. ; Electronic books. ; Electronic books. ; Electronic books. ; Electronic books. ; Electronic books.

URL: https://onlinelibrary.wiley.com/doi/book/10.1002/9781119167600

URL: https://onlinelibrary.wiley.com/doi/book/10.1002/9781119167600

URL: https://onlinelibrary.wiley.com/doi/book/10.1002/9781119167600

UID:

Format: 1 online resource (578 pages).

ISBN: 9781802200874 (e-book)

Series Statement: Elgar encyclopedias in business and management

Content: "This comprehensive Encyclopedia captures the intricacies of corporate communication, offering 87 clear, succinct definitions of important concepts within marketing, business, organizational communication and public relations followed by critical, literary analyses of significant research ventures. Emphasizing the interdisciplinary nature of corporate communication, this timely Encyclopedia links topics including selected theories, organization as an entity, corporate branding, corporate responsibilities, corporate misbehaviour, communication processes and tools, stakeholder engagement, corporate communication outcomes and negative corporate association in a clear and accessible format. Eleven key themes are addressed to fully illustrate the complexity of communication in a modern corporate landscape, ranging from selected theories and theoretical approaches to positive and negative corporate associations, providing both practical and conceptual insight. Further recommended readings which demonstrate the expansive nature of topics within corporate communication are provided. The Elgar Encyclopedia of Corporate Communication will be an essential reference text for students focusing on corporate communication and related management disciplines and fields such as communication, corporate identity and reputation, branding, public relations, marketing and organizational behaviour. Due to its real-world implications, it will additionally be of great benefit for practitioners seeking to understand important trends and developments within corporate communication"--

Note: Contents: Preface -- 1. Corporate communication / Klement Podnar -- Theme i. Selected theories and theoretical approaches -- 2. Stakeholder theory / Brian T. Moriarty -- 3. Actor-network theory / Monica Musolino -- 4. Theory of social exchange / Zlatko Jančič -- 5. Social constructionist theory / Mats Heide -- 6. Sensemaking theory / Ursa Golob Podnar -- 7. Communication constitutes organization / Dennis Schoeneborn, Peter Winkler and Timothy Kuhn -- 8. Social identity approach / Klement Podnar -- 9. Co-creation / Sophie Esmann Andersen and Christiane Marie Høvring -- 10. Agenda-setting theory / Craig E. Carroll -- Theme ii. Organization as an entity -- 11. Legal personality / Gregory Mark -- 12. Corporate identity / Mario Burghausen -- 13. Organizational values / Humphrey Bourne -- 14. Corporate heritage / Mario Burghausen -- 15. Narrated organization / Trine Susanne Johansen -- 16. Organizational identity / Klement Podnar -- 17. Organizational culture / Winni Johansen -- 18. Person-organization fit / Yijing Wang -- Theme iii. Corporate branding -- 19. Corporate brand / Mario Burghausen -- 20. (corporate) ethical branding / François Maon and Adam Lindgreen -- 21. Corporate brand alignment / Michela Mingione -- 22. Corporate brand architecture / John M.T. Balmer -- 23. Co-branding / Ulla Hakala -- 24. Rebranding / Ulla Hakala -- 25. Internal branding / Khanyapuss Punjaisri -- 26. Employer branding / Adele Potgieter -- 27. Corporate brand communication / John M.T. Balmer -- Theme iv. Corporate responsibilities -- 28. Corporate social responsibility / Valérie Swaen, Joëlle Vanhamme and Ruben Chumpitaz -- 29. Social license to operate / Shima Saniei -- 30. Transparency / Lars Thøger Christensen -- 31. Socially responsible investing / Nur Uysal -- 32. Sustainable finance / Minh Ngoc Ho, Subhash Abhayawansa and Carol A. Adams -- 33. Corporate social responsibility communication / Ursa Golob Podnar -- 34. Corporate sociopolitical activism / Moritz Appels -- Theme v. Corporate misbehaviour -- 35. Corporate (marketing) myopia / Vesna Zabkar -- 36. Corporate hypocrisy / Christiane Marie Høvring and Sophie Esmann Andersen -- 37. Corporate oxymorons / Angela Lindt and Stuart Kirsch -- 38. Moral blindness / Jacob Dahl Rendtorff -- 39. Corporate guilt (management) / Irene Pollach, Carmen Daniela Maier and Silvia Ravazzani -- 40. Unethical pro-organizational behavior / Daniel Wolfgruber -- 41. Corporate psychopaths / Clive R. Boddy -- Theme vi. Issues, change and crisis management -- 42. Issues management / Chelsea L. Woods -- 43. Change communication / Wim J.L. Elving -- 44. Crisis management / Iztok Prezelj and Teodora Tea Ristevska -- 45. Crisis communication / W. Timothy Coombs -- 46. Social media crisis communication / Amalia Triantafillidou -- 47. Corporate crisis contagion / Yijing Wang -- 48. Organizational apologies / Joshua M. Bentley -- Theme vii. Communication process -- 49. Communication management / Christine Viertmann and Ansgar Zerfass -- 50. Communication strategy / Sophia C. Volk and Ansgar Zerfass -- 51. Corporate storytelling / Franzisca Weder -- 52. Two-way communication / Michael L. Kent -- 53. Dialogue / Michael L. Kent -- 54. Corporate listening / Jim Macnamara -- 55. Corporate diplomacy / Jana Arbeiter and Bostjan Udovič -- 56. Internal marketing / Achilleas Boukis -- Theme viii. Communication tools -- 57. Internal communication / Ana Tkalac Verčič -- 58. Multisource feedback / Andrej Kohont -- 59. Corporate visual identity / Ari-Matti Erjansola and Jukka Lipponen -- 60. Corporate design / Katja Udir Misič -- 61. Corporate advertising / Vesna Zabkar -- 62. Corporate philanthropy / Ilona Szőcs -- 63. Cause-related marketing / Dubravka Sinčić Ćorić -- 64. Corporate online communication / Sora Kim and Jiayu Gina Qu -- 65. Social influencer marketing / Tinca Lukan and Klement Podnar -- Theme ix. Stakeholder engagement -- 66. Audiences / Ana Marija Mustafai and Klement Podnar -- 67. Pressure groups / Robert L. Heath -- 68. Employee advocacy / Emma Christensen -- 69. Corporate influencers / Jana Brockhaus and Ansgar Zerfass -- 70. Brand communities / Jens Hagelstein and Ansgar Zerfass -- Theme x. Corporate communication outcomes -- 71. Corporate image / Yijing Wang -- 72. Corporate reputation / Craig E. Carroll -- 73. Organizational trust / Guido Berens -- 74. Brand anthropomorphism / Urska Tuskej Lovsin -- 75. Consumer-brand identification / Urska Tuskej Lovsin -- 76. Corporate gratitude / Erika Benčec and Klement Podnar -- 77. Social acceptability / Klement Podnarr and Ana Marija Mustafai -- 78. Perceived external prestige / Katja Udir Misič -- 79. Organizational identification / Daniel Wolfgruber and Sabine Einwiller -- 80. Organizational commitment / Julia Stranzl -- Theme xi. Negative corporate associations -- 81. Organizational distrust / Ellen Tyquin and Amisha Mehta -- 82. Organizational stigma / Laura Illia and Michael Etter -- 83. Consumer scepticism / Katherine Dunn -- 84. Csr scepticism / Katherine Dunn -- 85. Consumer complaining / Sabine Einwiller -- 86. Organizational disidentification / Christopher Ruppel -- 87. Job disengagement / Julia Stranzl.

Additional Edition: ISBN 9781802200867 (hardback)

Language: English

Keywords: Electronic books. ; Electronic books.

URL: https://www.elgaronline.com/view/book/9781802200874/9781802200874.xml

URL: https://www.elgaronline.com/view/book/9781802200874/9781802200874.xml

UID:

Format: 1 online resource

ISBN: 9781118857205 , 1118857208 , 9781118857038 , 1118857038 , 9781118857236 , 1118857232 , 9781118857243 , 1118857240

Content: "Strategic communication (SC) is an increasingly popular term in business and higher education. In fact, it has become a wide-spread term used by millions. Unfortunately, this number includes many who do not understand what SC is and many more who consciously choose to use the term as a simple marketing gimmick to make justify charging more for their services or products. This makes a volume such as this all the more important to explain and give examples of what SC really is, how it is practiced at the professional level, and how it is taught in the leading universities in the U.S. and other countries. Being strategic in communication means first researching both the groups of people we call publics and then our clients, as well as their sometimes very complex mutual relationship. Second, we develop and implement evidence-based communication plans for improving or modifying those relationships. Practiced at its best, SC employs both elements of social scientific research and of experience and judgement. Thus, the best SC practitioners are those who learn to become comfortable with a mixture of both rigorous research and a deep respect for experience and the "feel" for how groups and individuals think and behave. This, then, is the unifying thread of this book, valuing and using both rigorous research and a feel for the subjective humanistic aspects inherent in the relationships between organizations and their publics"--

Note: Introduction to strategic communication, the cocreational model and the book / Carl H. Botan -- Dialogic strategic communication : a key for effective, sustainable and ethical social conflict resolution in Guatemala / Karina J. Garcia-Ruano -- Strategic rhetoric, dialogue, and the long now : a case study for long-term thinking / Micheal L. Kent & Petra Theunissen -- Strategic communication in the Turkish public sector : through the lens of public relations / B. Pinar Ozdemir & Melike Aktas -- A cocreational approach to social mediated crisis communication : communicating health crisis strategies on social media / Yan Jin & Lucinda Austin -- The cocreational view of character assassination / Sergei Samoilenko -- Co-creational perspective on strategic communication in counterterrorism / Damion Waymer -- Communicating safety in Norwegian road tunnels : a co-creational perspective of strategic communication / Sverre Kjetil Rød & Daniel Nilsson -- Strategic communication in the military : an air force perspective / Ronaldo Martinez Jr., Katrina J. Cheeseman, Nicholas J. Mercurio & Cara A. Bousie -- Strategic communication in the defense industry : grand strategy, key publics, and tactics / Michael F. Doble & David P. MacNeil -- President Obama, the affordable care act and the challenges of strategic political communication / Steven J. Farnsworth -- Strategic communication for civil society and nation building : communication for social effectiveness / Maureen Taylor & Eric J. Sommerfeldt -- Crisis communication through the lens of strategic communication / W. Timothy Coombs -- Emergency preparedness and response for human generated disasters / Emily Helsel, Timothy Sellnow & Deanna D. Sellnow -- Emergency preparedness, response and strategic communication for natural disasters / Mathew W. Seeger, Khairul Islam & Henry S. Seege -- Overcoming the deficit model by applying the CAUSE model to climate change communication / Katherine Rowan, Allison Engblom, Julia Hathaway, Rebecca Boyd, Ian Voster, Erin Z. Anderson & Karen L. Akerloff -- Organizations and participation of environmental publics : a cocreational perspective case study / Janey G. Trowbridge -- Strategic communication in religious and belief communities : lessons from Holocaust re-education / Denise Edwards-Neff -- Gender in U.S. Strategic communication research and practice : confronting the master narrative / Linda Aldoory, Elizabeth L. Toth & Liang Ma -- Strategic communication campaigns in health / Satveer Kaur-Gill & Mohan J. Dutta -- Co-creating in wonderland : communication and patient-oriented healthcare in Russia / Alexandra Endaltseva, Nelli Bachurina & Maria Mordvinova -- Bridging tobacco control advocacy and public relations theories : can strategic social networks be an answer to challenges of new tobacco control? / Jungmi Jun, Changwon Cho & Joonkyoung Kim -- Research and evaluation in strategic communication / Yi Grace Ji, Zifei Chen, Zongchao Li & Don W. Stacks.

Additional Edition: Print version: The handbook of strategic communication Hoboken, NJ : John Wiley & Sons, Inc., 2021. ISBN 9781118852149

Language: English

Keywords: Electronic books. ; Electronic books. ; Electronic books.

URL: https://onlinelibrary.wiley.com/doi/book/10.1002/9781118857205

URL: https://onlinelibrary.wiley.com/doi/book/10.1002/9781118857205

URL: https://onlinelibrary.wiley.com/doi/book/10.1002/9781118857205