Kooperativer Bibliotheksverbund

UID:

Format: X, 244 Seiten , Illustrationen, Diagramme , 24 cm x 17 cm

ISBN: 9783110738414

Additional Edition: Erscheint auch als Online-Ausgabe, PDF ISBN 978-3-11-073378-5

Additional Edition: Erscheint auch als Online-Ausgabe, EPUB ISBN 978-3-11-073371-6

Language: English

Subjects: Computer Science , Economics

Keywords: Online-Marketing ; Big Data ; Aufsatzsammlung

URL: Inhaltsverzeichnis

URL: https://www.degruyter.com/isbn/9783110738414

UID:

Format: xxiv, 329 Seiten , Illustrationen

ISBN: 9781799880820 , 9781799880813

Series Statement: Advances in marketing, customer relationship management, and e-services (AMCRMES) book series

Content: "The main objective of the book is to provide insights on the blockchain technology and its applications in digital marketing to allow professionals and researchers gain comprehensive understanding of how this technology can influence the future of the digital marketing industry"--

Note: Includes bibliographical references and index

Additional Edition: ISBN 9781799880837

Additional Edition: Erscheint auch als Online-Ausgabe Blockchain technology and applications for digital marketing Hershey, PA : Business Science Reference (an imprint of IGI Global), [2021]

Language: English

Keywords: Blockchain ; Online-Marketing ; Aufsatzsammlung

URL: Inhaltsverzeichnis

UID:

Format: 1 Online-Ressource (xxiv, 329 Seiten) , Illustrationen, Diagramme

ISBN: 9781799880837

Series Statement: A volume in the Advances in marketing, customer relationship management, and e-services (AMCRMES) book series

Additional Edition: Erscheint auch als Druck-Ausgabe, Hardcover ISBN 978-1-7998-8081-3

Additional Edition: Erscheint auch als Druck-Ausgabe, Hardcover ISBN 1-7998-8081-8

Additional Edition: Erscheint auch als Druck-Ausgabe, Paperback ISBN 978-1-7998-8082-0

Language: English

Subjects: Economics

Keywords: Marketing ; Digitalisierung ; Blockchain ; Datensicherung ; Aufsatzsammlung

DOI: 10.4018/978-1-7998-8081-3

URL: Volltext  (URL des Erstveröffentlichers)

UID:

Format: XI, 443 p. 112 illus., 99 illus. in color. , online resource.

Edition: 1st ed. 2024.

ISBN: 9783031503009

Series Statement: Synthesis Lectures on Engineering, Science, and Technology,

Content: Making intelligent devices and systems is the science and engineering of artificial intelligence (AI). In order to solve many of the most difficult problems in computer science, this important multidisciplinary discipline plays a crucial role in the field of technology nowadays. The book also addresses the topic of machine learning because it is closely related to AI. By no means is the list of subjects below intended to be comprehensive. The main objective of this book is to provide researchers, scientists, business professionals, and academics insight into original theories and research findings on the use of human cognitive models in diverse real-world computing applications. Through this book, the authors built an interdisciplinary forum where researchers from many fields may share their work and explore how to engineer human brain processes, learning mechanisms, and decision-making processes.

Note: Artificial Intelligence: An Overview -- Application of Artificial Intelligence to Control a Nonlinear SIR Model -- Computer vision with Deep Learning for human activity recognition: Features representation -- Streamlining Student Support: Enhancing Administrative Assistance and Interaction through a Chatbot Solution -- Towards a system that predicts the category of educational and vocational guidance questions, utilizing Bidirectional Encoder Representations of Transformers (BERT).

In: Springer Nature eBook

Additional Edition: Printed edition: ISBN 9783031502996

Additional Edition: Printed edition: ISBN 9783031503016

Additional Edition: Printed edition: ISBN 9783031503023

Language: English

DOI: 10.1007/978-3-031-50300-9

URL: https://doi.org/10.1007/978-3-031-50300-9

UID:

Format: 1 online resource (X, 244 p.)

ISBN: 9783110733716 , 9783110766820

Content: Imagine being able to target an audience made up of highly qualified and purchase-ready prospects and easily building them into loyal clients by anticipating their needs and hence offering true value. This is the power of big data for digital marketing. Big Data: A Roadmap for Successful Digital Marketing explores recent trends in the use of big data to predict consumer behavior, strategies to engage online customers, integration of big data with other data sources, and its applications in social media analytics, mobile marketing, search engine optimization and customer relationship management. As the marketing world moves into a data-focused future, the success of marketing efforts will be wholly based on attention to detail in data analysis and effectively acting on insights in order to implement changes that will deliver improved results. This book will help professionals succeed in their digital marketing efforts as well as provide food for thought for students and researchers in the fields of digital marketing, customer behavior and big data analytics.

Note: Frontmatter -- , Contents -- , Preface -- , Chapter 1 AIC Algorithm for Employee Motivation -- , Chapter 2 Big Data Analytics in Predicting Consumer -- , Chapter 3 Using Big Data on Customer Behavioral Analysis in Indonesia -- , Chapter 4 Customer Vision with Big Data Analytics -- , Chapter 5 Digital Transformation in Real Estate Marketing: A Review -- , Chapter 6 Drivers of Bank Penetration: A Bankers' Perspective -- , Chapter 7 Elaborative Perceptions on Big Data and Social Media Analytics -- , Chapter 8 Impacts of Big Data on Mobile Marketing (Big Data and Mobile Marketing) -- , Chapter 9 Implications of Big Data in Execution of Social CRM Techniques: Cases from Developed and Emerging Economies -- , Chapter 10 Leveraging Big Data for Digital Marketing -- , Chapter 11 Performance Analysis of Algorithms Used for Workflow Scheduling in Cloud Environment -- , Chapter 12 Role and Impact of Big Data Analytics Determinants in Improving Supply Chain Agility -- , Chapter 13 Role of Big Data in Growth of Digital Marketing -- , Chapter 14 Text Mining Applied as Business Intelligence in the Tourism Industry -- , Chapter 15 Big Data: Impact on Digital Era of Twenty-First Century -- , Chapter 16 Enhanced Customer Experience through Reasoned Big Data Analytics Strategies -- , Chapter 17 Asymmetries in Concepts of Digital Asset Pricing Sustainability Literature -- , List of Figures -- , List of Tables -- , List of Contributors -- , About the Editors -- , Index , Issued also in print. , Mode of access: Internet via World Wide Web. , In English.

In: DG Plus DeG Package 2022 Part 1, De Gruyter, 9783110766820

In: EBOOK PACKAGE Business and Economics 2022 English, De Gruyter, 9783110992823

In: EBOOK PACKAGE COMPLETE 2022 English, De Gruyter, 9783110993899

In: EBOOK PACKAGE COMPLETE 2022, De Gruyter, 9783110994810

In: EBOOK PACKAGE Economics 2022, De Gruyter, 9783110992922

Additional Edition: ISBN 9783110733785

Additional Edition: ISBN 9783110738414

Language: English

DOI: 10.1515/9783110733716

URL: https://doi.org/10.1515/9783110733716

URL: https://www.degruyter.com/isbn/9783110733716

URL: Cover

UID:

Format: 1 online resource

ISBN: 9781119867630 , 1119867630 , 9781119867647 , 1119867649

Content: Redefining Virtual Teaching Learning Pedagogy Online education is now a growing and critical piece of modern-day infrastructure and this book details how virtual teaching and learning can continue to be transformed through leveraging digital platforms. In the current technology-driven era, education systems are undergoing major changes by adopting advanced digital education strategies. Schools, colleges, and universities around the world have swiftly switched to online delivery modes. Students are learning via new platforms and the use of narrated lectures, podcasts, online quizzes, and other e-learning materials has increased. Virtual learning improves the educational experience, transforms teaching and learning, and provides rich, diverse, and flexible learning opportunities for the digital generation. It also makes students able to gain, share and verify knowledge through different sources such as social media communities, blogging, web-based content writing, video-based learning, etc. The main focus of "Redefining Virtual Teaching Learning Pedagogy" is to bring together leading academic scientists, researchers, and research scholars to exchange and share their experiences and results on all aspects of virtual learning and teaching. The chapters mainly focus on 6 critical areas of virtual teaching and learning: Curriculum and learning objectives Learning materials Pedagogic processes Classroom assessment frameworks Teacher support in the classrooms School leadership and management development. Audience Educators, researchers, academicians, entrepreneurs, and corporate professionals will gain knowledge and be updated about the role & future of virtual teaching and learning and the latest digital tools used for that purpose.

Note: Cover -- Title Page -- Copyright Page -- Contents -- Preface -- Chapter 1 Academic Burnout Predisposition in Latin American Public University Students Based on Personality Type -- 1.1 Introduction -- 1.2 Review of Related Literature -- 1.2.1 Personality Types -- 1.2.2 Academic Burnout -- 1.2.3 Variables Associated with Academic Burnout -- 1.2.4 Variables of the Academic Context -- 1.2.5 Environmental and/or Social Context -- 1.2.6 Intrapersonal Variables -- 1.3 Method -- 1.4 Results -- 1.4.1 Model Measurement -- 1.4.2 Convergent Validity -- 1.4.3 Discriminant Validity -- 1.4.4 Cross Loads , 1.4.5 Structural Model -- 1.5 Discussion -- 1.6 Conclusion -- References -- Chapter 2 Virtual Classroom Platform Development -- 2.1 Introduction -- 2.1.1 Free and Open Source Software -- 2.1.2 Review of Literature -- 2.1.3 Methodology -- 2.2 User Login/Registration Processes -- 2.2.1 Students' Registration Process -- 2.2.2 Teachers' Registration Process -- 2.2.3 Administrator's Registration -- 2.3 Students E-Classroom -- 2.4 Teacher's Control Panel -- 2.5 Administrator's Control Panel -- 2.6 Live Videos Sessions -- 2.7 Online Examinations -- 2.7.1 Examination Login -- 2.7.2 Start Examination , 2.7.3 Examination Page -- 2.8 Conclusion -- References -- Chapter 3 Assessment of Modern Methods for Remote Teaching in Some Selected Educational Institutions in Kolkata City of West Bengal, India -- 3.1 Introduction -- 3.1.1 Scenario of COVID-19 Situation in West Bengal -- 3.2 Materials and Methods -- 3.2.1 Basic Principles of Quantitative Strategic Planning Matrix (QSPM) -- 3.3 Results and Discussion -- 3.3.1 Various Applications Used for Online Teaching -- 3.3.1.1 Google Meet -- 3.3.1.2 Zoom -- 3.3.1.3 Cisco Webex -- 3.4 SWOT Analysis of Online Education in Kolkata -- 3.4.1 Strengths , 3.4.2 Weakness -- 3.4.3 Opportunity -- 3.4.4 Threats -- 3.5 Conclusion -- References -- Chapter 4 New Age Teaching Pedagogy: Innovative Teaching Methods and their Impact on Educational Performance of the Students -- 4.1 Introduction -- 4.2 Teaching Pedagogy -- 4.3 Teacher Education in India -- 4.4 Modern Innovative Teaching Pedagogy -- 4.5 New Age Teaching Pedagogy: Need of the Hour -- 4.5.1 Transition -- 4.5.2 Technology -- 4.5.3 Innovative Tools -- 4.5.4 Training -- 4.5.5 Touch -- 4.6 Modern New Age Teaching Pedagogy -- 4.6.1 Learning by Design -- 4.6.2 Constructivism , 4.6.3 Interactive Learning Environment -- 4.6.4 Collaborative Learning Environment -- 4.6.5 Spaced Learning Environment -- 4.6.6 Flipped Classroom Learning -- 4.6.7 Self-Learning -- 4.6.8 Gamification -- 4.6.9 Real-World Learning -- 4.6.10 Relationship Learning -- 4.6.11 Cross-Over Teaching and Learning -- 4.7 Modern Innovative Tools -- 4.7.1 Multimedia Learning -- 4.7.2 Mind Mapping -- 4.7.3 Chunking Strategy Learning -- 4.7.4 Virtual Reality Learning -- 4.7.5 Z to A Learning -- 4.7.6 Mnemonics Approach -- 4.7.7 Role Play -- 4.8 Conclusion -- References

Additional Edition: Print version: ISBN 1119867584

Additional Edition: ISBN 9781119867586

Language: English

Keywords: Electronic books.

DOI: 10.1002/9781119867647

URL: https://onlinelibrary.wiley.com/doi/book/10.1002/9781119867647

UID:

Format: 1 Online-Ressource (313 Seiten)

ISBN: 9781799883203

Content: "This book provides insight on the impact and role of digital technologies on adolescent lives, and how they navigate developmental tasks and issues utilizing these technologies and how these technologies contribute to addiction, information processing for fake news, hinder or help identity development and formation, and can contribute to aggressive behaviors

Note: Includes bibliographical references and index , Chapter 1. Effect of digital technology on adolescents -- Chapter 2. Effects of digital technology on adolescents: pros and cons -- Chapter 3. An adverse effect of social, gaming, and entertainment media on overall development of adolescents -- Chapter 4. An intersectionality perspective on rural adolescent access to digital technology in South Africa -- Chapter 5. Harnessing social media to improve educational performance of adolescent freshmen in universities -- Chapter 6. Media and parental communication: effects on millennials' value formation -- Chapter 7. Obesity levels of individuals with intellectual disabilities: prediction for intervention -- Chapter 8. Complexity of digital media crowning the mental health of adolescents -- Chapter 9. Stress and anxiety in the digital age: the dark side of digital technology -- Chapter 10. The impact of mindfulness practices and the implementation of technology in higher education -- Chapter 11. Empowering adolescents through instilling information security culture in Zimbabwean schools -- Chapter 12. Perceptual difference between teens and their parents about Internet usage -- Chapter 13. Reform of education services for adolescents through digital technology: HIV/AIDS prevention -- Chapter 14. Effects of digital technologies on Zimbabwean adolescent lives during the COVID-19 era: pros and cons -- Chapter 15. Impact of COVID-19 on adolescent online learning in Bangladesh: insights from government school teachers -- Chapter 16. COVID-19: the effects and implications on students mental health and wellbeing -- Chapter 17. Web-based learning for adolescents: innovation and challenges -- Chapter 18. Artificial intelligence and blockchain as disruptive technologies in adolescent lives -- Chapter 19. Fake news polarization for sentiment analysis. - Mode of access: World Wide Web

Additional Edition: Erscheint auch als Druck-Ausgabe ISBN 1799883191

Additional Edition: Erscheint auch als Druck-Ausgabe ISBN 9781799883197

Additional Edition: Erscheint auch als Druck-Ausgabe ISBN 1799883183

Additional Edition: Erscheint auch als Druck-Ausgabe ISBN 9781799883180

Additional Edition: Erscheint auch als Druck-Ausgabe ISBN 1799883183

Language: English

Keywords: Jugend ; Neue Medien ; Entwicklungspsychologie ; Aufsatzsammlung

DOI: 10.4018/978-1-7998-8318-0

URL: Volltext  (URL des Erstveröffentlichers)

UID:

Format: 1 online resource (X, 244 p.)

ISBN: 9783110733716

Content: Imagine being able to target an audience made up of highly qualified and purchase-ready prospects and easily building them into loyal clients by anticipating their needs and hence offering true value. This is the power of big data for digital marketing. Big Data: A Roadmap for Successful Digital Marketing explores recent trends in the use of big data to predict consumer behavior, strategies to engage online customers, integration of big data with other data sources, and its applications in social media analytics, mobile marketing, search engine optimization and customer relationship management. As the marketing world moves into a data-focused future, the success of marketing efforts will be wholly based on attention to detail in data analysis and effectively acting on insights in order to implement changes that will deliver improved results. This book will help professionals succeed in their digital marketing efforts as well as provide food for thought for students and researchers in the fields of digital marketing, customer behavior and big data analytics.

Note: Frontmatter -- , Contents -- , Preface -- , Chapter 1 AIC Algorithm for Employee Motivation -- , Chapter 2 Big Data Analytics in Predicting Consumer -- , Chapter 3 Using Big Data on Customer Behavioral Analysis in Indonesia -- , Chapter 4 Customer Vision with Big Data Analytics -- , Chapter 5 Digital Transformation in Real Estate Marketing: A Review -- , Chapter 6 Drivers of Bank Penetration: A Bankers’ Perspective -- , Chapter 7 Elaborative Perceptions on Big Data and Social Media Analytics -- , Chapter 8 Impacts of Big Data on Mobile Marketing (Big Data and Mobile Marketing) -- , Chapter 9 Implications of Big Data in Execution of Social CRM Techniques: Cases from Developed and Emerging Economies -- , Chapter 10 Leveraging Big Data for Digital Marketing -- , Chapter 11 Performance Analysis of Algorithms Used for Workflow Scheduling in Cloud Environment -- , Chapter 12 Role and Impact of Big Data Analytics Determinants in Improving Supply Chain Agility -- , Chapter 13 Role of Big Data in Growth of Digital Marketing -- , Chapter 14 Text Mining Applied as Business Intelligence in the Tourism Industry -- , Chapter 15 Big Data: Impact on Digital Era of Twenty-First Century -- , Chapter 16 Enhanced Customer Experience through Reasoned Big Data Analytics Strategies -- , Chapter 17 Asymmetries in Concepts of Digital Asset Pricing Sustainability Literature -- , List of Figures -- , List of Tables -- , List of Contributors -- , About the Editors -- , Index , Issued also in print. , In English.

Additional Edition: ISBN 9783110733785

Additional Edition: ISBN 9783110738414

Language: English

DOI: 10.1515/9783110733716

URL: https://doi.org/10.1515/9783110733716

URL: https://www.degruyter.com/isbn/9783110733716

UID:

Format: 1 online resource (X, 234 p.)

ISBN: 9783110725490

Series Statement: Smart Computing Applications , 5

Content: This book presents the emerging technologies of Industry 4.0. It describes the growing trend towards automation and data exchange in the manufacturing industry, with a focus on the internet of things (IoT), the industrial internet of things (IIoT), cyberphysical systems (CPS), smart factories, cloud computing, cognitive computing, and artificial intelligence.

Note: Frontmatter -- , Preface -- , Contents -- , Artificial Intelligence and Machine Learning for Industry 4.0 -- , Industry 4.0: A Road Map to Custom Register Transfer Level Design -- , Industry 4.0: Driving the Digital Transformation in Banking Sector -- , Blockchain for IoT and Big Data Applications: A Comprehensive Survey on Security Issues -- , BECON – A Blockchain and Edge Combined Network for Industry 4.0 -- , Internet of Things Enabled Health Monitoring System for Smart Cities -- , Smart Farming Solution using Internet of Things for Rural Area -- , Assistance Device for Visually Impaired based on Image Detection and Classification using DCNN -- , Manufacturing and Investigation of Partially Glazed Geopolymer Tile -- , Water Sensitive Urban Design -- , Degradation of Groundwater Resources By Waste Exposed Land Use In Urban Cities -- , Use of Effective Placing Different Lateral Load Resisting Structural System in High Rise RC Frame for All Seismic Zones By Using Response Spectrum Method -- , Implementation of A Semi-Automatic Approach to CAN Protocol Testing for Industry 4.0 Applications -- , Smart Cradle System for Industry 4.0 -- , Editors Details -- , Index , Issued also in print. , In English.

Additional Edition: ISBN 9783110725537

Additional Edition: ISBN 9783110725360

Language: English

DOI: 10.1515/9783110725490

URL: https://doi.org/10.1515/9783110725490

URL: https://www.degruyter.com/isbn/9783110725490

UID:

Format: 1 Online-Ressource (X, 244 Seiten) , Illustrationen

ISBN: 9783110733716 , 9783110733785

Content: Imagine being able to target an audience made up of highly qualified and purchase-ready prospects and easily building them into loyal clients by anticipating their needs and hence offering true value. This is the power of big data for digital marketing. Big Data: A Roadmap for Successful Digital Marketing explores recent trends in the use of big data to predict consumer behavior, strategies to engage online customers, integration of big data with other data sources, and its applications in social media analytics, mobile marketing, search engine optimization and customer relationship management. As the marketing world moves into a data-focused future, the success of marketing efforts will be wholly based on attention to detail in data analysis and effectively acting on insights in order to implement changes that will deliver improved results. This book will help professionals succeed in their digital marketing efforts as well as provide food for thought for students and researchers in the fields of digital marketing, customer behavior and big data analytics.

Additional Edition: Erscheint auch als Druck-Ausgabe ISBN 978-3-11-073841-4

Language: English

Subjects: Computer Science , Economics

Keywords: Online-Marketing ; Big Data ; Aufsatzsammlung ; Aufsatzsammlung

DOI: 10.1515/9783110733716

URL: Volltext  (URL des Erstveröffentlichers)